UniFYI

Aug 2025

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A Monthly Roundup of Insights from the Unicommerce Ecosystem for D2C Ecommerce

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UniFYI

Aug 2025

A Monthly Roundup of Insights from the Unicommerce Ecosystem for D2C Ecommerce

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From the CEO's Desk

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Kapil Makhija

CEO & MD, Unicommerce

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"This month’s updates focus on simplifying e-commerce operations and driving growth for modern brands. From new national and international marketplace integrations to instant pickup/delivery escalations on Shipway, plus email for Omnichannel support on Convertway, every update is built to enhance user experience and streamline processes.

We’ve also rolled out eBooks, a case study, and webinars packed with actionable insights to help brands save time, reduce friction, improving operational visibility and thrive in today’s competitive e-commerce landscape."

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Kapil Makhija

CEO & MD, Unicommerce

"This month’s updates focus on simplifying e-commerce operations and driving growth for modern brands. From new national and international marketplace integrations to instant pickup/delivery escalations on Shipway, plus email for Omnichannel support on Convertway, every update is built to enhance user experience and streamline processes.

We’ve also rolled out eBooks, a case study, and webinars packed with actionable insights to help brands save time, reduce friction, and thrive in today’s competitive e-commerce landscape."

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What’s New @ Unicommerce

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  • Latest Product Updates from Convertway

CSV Upload Audience for SMS Campaigns

Easily run personalized and targeted SMS campaigns by uploading your custom audience list via CSV.

✅ Greater flexibility to reach the audience you want
✅ Designed to give you more control and better campaign results
✅ Requires a custom SMS template with your Sender ID

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Convertway Adds Email for Omnichannel Support

Connect your self-hosted domain email directly to Convertway and manage all customer conversations seamlessly from a single inbox.

✅ Handle customer emails directly from the Conversation Panel
✅ Send, receive, and reply to emails without switching platforms
✅ Assign agents to email queries and track their performance

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  • Latest Product Updates from Uniware

Enabled Amazon Transcapacity for Sale Events

With this feature, order batching takes place automatically at the time of sale, removing the need for manual intervention. Sellers can simply process the batches as communicated by Amazon to Unicommerce, ensuring a smooth and efficient workflow.

Prioritize Orders with Auto-Calculated Processing Dates

With our new Processing Start Date automation, warehouses can instantly identify which orders to process first, ensuring optimal inventory use, higher fill rates, and timely dispatches.

Quickly Sort Labels & Invoices With SKU Wise Quantities

Sellers can print labels and invoices together, grouped by SKU, with total quantities across shipments. This makes packing faster, easier, and error-free.

Other Key Updates:

  • Unicommerce x Alle: Alle is a personal AI stylist that helps users discover, try on, and shop the latest fashion trends. With this integration, you can sync orders, manage dispatches, and update inventory directly through Unicommerce.
  • Unicommerce x Xenie: Xenie is a social commerce platform that connects Gen Z shoppers with authentic product reviews and content. This integration enables you to automate order processing, track statuses, and update inventory seamlessly via Unicommerce.
  • Latest Product Updates from Shipway

Escalate Pickup & Delivery Issues Instantly

With the newly introduced escalation feature in the Shipway Chatbot, sellers can raise issues for delayed pickups and deliveries without contacting support manually.

✅ Escalation option appears in chatbot flows for Track Shipment, Pickup Delay, and Delivery Delay cases

✅ Faster resolution times leading to better support experience

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Phone Number Update in NDR (Bluedart & Delhivery)

Sellers can now update customer phone numbers directly within the panel for Bluedart and Delhivery shipments, making NDR resolution faster and easier.

✅ Send real-time phone number updates to courier partners

✅ Reduce NDR cases caused by invalid or incorrect numbers

✅ Improve first-attempt delivery success rate

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Welcoming Our Newest Brands

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Our Recent Webinars

AI is transforming ecommerce from discovery to logistics. In this 60-minute session, leaders from Baggit, Fyaril, and Deodap share real AI use cases, cost-saving strategies, and growth insights from leading D2C brands. Learn what works, what’s hype, and common pitfalls to avoid.

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Watch the Webinar
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Browse Our eBooks

Our latest eBook reveals how Agentic AI is streamlining operations, enhancing customer experiences, and driving growth for leading brands. Download your free copy today.

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Get the eBook
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This guide shows why vague delivery estimates erode customer trust and how delivering real-time, reliable EDDs not only lifts conversion rates but also cuts support burdens.

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Get the eBook
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In the Spotlight

Shipway Launches AI-Powered ShipSense for Smarter Logistics

Shipway has introduced ShipSense, an AI-driven platform designed to enhance logistics operations. This platform allows businesses to customize and set auto-assignment rules tailored to their specific requirements, streamlining processes and improving efficiency.

Read More
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Unicommerce Reports 24% Growth in E-Commerce Orders This Year

Unicommerce has reported a 24% growth in e-commerce order volumes along with a 27% increase in GMV for the pre-Rakshabandhan sales during 2025 as compared to 2024.

Read More
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WoodenStreet Partners with Unicommerce to Enhance E-commerce Operations

WoodenStreet has partnered with Unicommerce to power seamless e-commerce operations. The partnership brings real-time inventory visibility, automated reconciliation, and optimized order routing across 20+ warehouses.

Read More
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Unicommerce Report: E-Commerce Sales Surge 14% in Independence Day Sale

Unicommerce’s latest report shows a 14% rise in e-commerce orders during this year’s Independence Day Sale, with over 35 million transactions processed. Tier-III cities drove the biggest growth, while home décor, electronics, and nutraceuticals emerged as top-performing categories.

Read More
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