UniFYI

July 2025

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A Monthly Roundup of Insights from the Unicommerce Ecosystem for D2C Ecommerce

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UniFYI

July 2025

A Monthly Roundup of Insights from the Unicommerce Ecosystem for D2C Ecommerce

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From the CEO's Desk

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Kapil Makhija

CEO & MD, Unicommerce

"We’re thrilled to share what’s been an exciting month of innovation and momentum. Our latest releases are built to simplify operations and help you scale faster, whether it’s real-time Shopify order resync, stock reservation for priority channels/customers, or smarter B2B return workflows that cut delays. Shipway and Convertway have also rolled out key upgrades to improve delivery accuracy and enhance customer engagement.

To help you make the most of these changes, we’ve launched eBooks and webinars tailored for modern ecommerce brands. This is just the beginning, explore everything we’ve built with your growth in mind."

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Kapil Makhija

CEO & MD, Unicommerce

"We’re thrilled to share what’s been an exciting month of innovation and momentum. Our latest releases are built to simplify operations and help you scale faster, whether it’s real-time Shopify order resync, stock reservation for priority channels/customers, or smarter B2B return workflows that cut delays. Shipway and Convertway have also rolled out key upgrades to improve delivery accuracy and enhance customer engagement.

To help you make the most of these changes, we’ve launched eBooks and webinars tailored for modern ecommerce brands. This is just the beginning, explore everything we’ve built with your growth in mind."

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What’s New @ Unicommerce

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  • Latest Product Updates from Convertway

COD to Prepaid

Now convert COD orders to prepaid and boost your prepaid conversion rate with our new COD to Prepaid feature. Ideal for reducing RTO and increasing prepaid order volume.

✅ Nudge users to pre-pay online with a discount on the order total

✅ Supports up to 2 follow-ups in the flow
✅ Works on both WhatsApp & SMS channels

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Instagram Comments Integration

Introducing Instagram Comments in Convertway Conversation Panel. Streamline comment management by assigning posts directly to agents with features like filter, assign, or bulk-assign for better control.

✅ Filter posts by Latest Post or Latest Comment
✅ Access full threads, reply directly, or send a DM

✅ Filter comments by All, Unreplied, or Replied

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  • Latest Product Updates from Uniware

Shopify Order Resync Now Enabled

Quickly update Shopify orders in Uniware with the new ‘Resync Orders’ button. Refresh order details from Shopify in a single click to ensure smoother, more accurate fulfillment.

Reserve Stock for Priority Channels

With Reservation Pools, you can block inventory for key B2B customers or offline channels. This eliminates stock clashes, improves order planning, and ensures priority orders are always fulfilled first.

Proforma Invoice Generation for B2B Orders

Sellers can create Proforma Invoices for B2B orders, giving a clear cost overview before finalizing quantity, and materials, making it easier to close deals faster.

Other Key Updates:

  • UniReco now reports total credited amounts against each UTR, helping speed up reconciliation by comparing net settlements including returns with actual bank credits to quickly flag mismatches.
  • All your facility POs are now accessible in one unified view. Make updates and approve orders faster with complete control over every purchase detail.
  • B2B returns can now be accepted at any designated warehouse, not just the source. This reduces return delays and helps optimize reverse logistics.
  • Latest Product Updates from Shipway

ShipSense

ShipSense is an AI powered courier allocation engine that auto-assigns the best-fit courier for every new order synced on Shipway. It would not require any manual effort and rigid rule setups.

✅ Smart courier selection at order level to reduce shipping costs

✅ Reduced RTO by avoiding risky routes/couriers without manually defining allocation logic

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EDD Widget

The EDD widgets provide an easy-to-integrate solution for displaying accurate, estimated delivery dates for each shipment directly on your website.

✅ Instant Pin Code-based Delivery Information

✅ Trust badges like Delivery Guarantee, Free Delivery, and COD for extra assurance

✅ Boost Conversion with Clear Delivery Expectations

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Welcoming Our Newest Brands

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Our Recent Webinars

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Watch the Webinar
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Browse Our eBooks

Your B2B orders are growing, but is your backend keeping up? This eBook shows how leading B2B brands streamline operations and scale faster with fewer breakdowns and better profitability.

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Get the eBook
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Festive sales can 10X your revenue or expose every weak link in your backend. Uncover the most common mistakes brands make during the festive rush and how you can avoid them.

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Get the eBook
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In the Spotlight

Unicommerce Enters B2B Segment with AI-Powered Suite

Unicommerce has expanded into the B2B segment with a new AI-powered suite of solutions designed to automate and streamline B2B order management. The suite includes features like AI powered PO creation, ERP integration, and more.

Read More
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Sonova Partners with Convertway to Boost Online Sales of Sennheiser

Swiss-headquartered Sonova Consumer Hearing Business Group has adopted Unicommerce’s Convertway to boost online sales and enhance the visibility of its renowned audio brand Sennheiser.

Read More
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Beastlife Adopts Unicommerce to Streamline Ecommerce and Inventory Management

Beastlife is now using Unicommerce’s Uniware platform to automate and manage orders from multiple marketplaces and its brand website through a centralized warehouse and order management system.

Read More
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Mid-Year Ecommerce Sales Spike Sets the Stage for Cracking Festive Season

A 19% year-on-year growth in mid-year ecommerce orders has boosted seller confidence ahead of the festive season. As per Unicommerce, non-metro cities are driving this momentum, with Tier-2 and Tier-3 zones leading the surge.

Read More
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