Unicommerce's Warehouse Management and Vendor Panel Solutionhelped Bulbul scale up its live streaming eCommerce operations

Company Overview


Bulbul founded by Sachin Bhatia, is India’s first-ever live streaming & video shopping app. On Bulbul users watch product videos and also interact live with the hosts to know more about the products. It sells items like gadgets, home, kitchen, apparel, cosmetics, fitness, health, beauty, and jewellery. Their live streaming e-commerce platform allows consumers to connect with the hosts and ask questions about the products during live sessions.

Client’s Goal


The idea behind Bulbul has always been empowering the consumer base shopping on various eCommerce platforms. Bulbul ensures smooth and profitable purchases made by its customer base by providing live streaming and video ads for each and every product.

Bulbul enables people to analyze what they want to spend their money on ultimately giving them the satisfaction of making a good purchase.

Challenges : Process, Operations & Management


The startup, launched in March 2019, targets a specific audience and delivered more than 100,000 orders in December with a Net Merchandise Value of Rs. 4 crores. A growing platform required a scalable solution that could reconcile their backend operations completely using a unified panel. Given BulBuls focus on Tier II & III cities it was increasingly important to work with a robust and scalable Warehouse Management Solution

With the growing sales and business, they were in search of a system that could automatically handle the following challenges:

  • Multiple Vendor Management
  • Order Processing & Fulfillment
  • Order Cancellations & Return Management
  • Well-organized Warehouse Operations
  • Visibility for Sales and Inventory
  • Comprehensive Dashboards and Analytics

Here’s what    bulbultv    said  about  Unicommerce!

“ With a robust and scalable solution like Unicommerce as our Warehouse Management and Vendor Panel Solution, we are fairly confident that we will be able to manage our supply chain operations much more seamlessly and we would be better prepared for our next phase of exponential growth. ”
Atit Jain, COO, and Co-founder of Bulbul

Collaboration with Unicommerce


Bulbul is the first company to evangelize live commerce over the Internet and being a unique platform, their challenges were also uncommon . The brand was in search for a system that could understand their exclusive ever-growing venture and after evaluating multiple products the brand lastly zeroed in and collaborated with Unicommerce

Unicommerce’s customized and comprehensive reports and dashboards helped Bulbul quickly set up and analyse efficiency across most of their back-end processes centrally via unified panel

Unicommerce’s strong product infrastructure provided a well organized warehouse management solution with a centralized inventory management helping Bulbul team to keep track of their complete inventory flow with ease.

Unicommerce’s technologically advanced yet easy to use vendor panels, enabled Bulbul to manage their ever growing vendor panel base with ease.


Unicommerce dropship fulfillment solution enabled Bulbul vendors to ship their product directly to the consumers .The solution provides hassle free order fulfillment, improving overall customer experience.

 Unicommerce automated processing of large order volumes, returns and cancellations across different vendors from a unified panel, thus enhancing productivity. Cost of operation and logistics were minimized to a great extent

Results - Then and Now, How the things changed


Unicommere gave Bulbul a powerful platform to turbocharge their Dropship and Warehouse Management capabilities, drive peak selling performance, achieve complete control over their business to hit phenomenal revenue numbers

With Unicommerce on board, Bulbul effectively processed more than a Lakh orders and managed 20,000 product listing every month


From order and inventory management to e-fulfillment and returns the solution by Unicommerce made the entire order lifecycle for 200+ vendors easy as a pie!


Seamlessly managing various operations across multiple vendors via Unicommerce’s scalable vendor panel, enabling ease of transactions across their warehouse and vendors, helped increase efficiency and centralize inventory visibility for the vendors

Automation across multiple operations was one of the major challenge for Bulbul. With Unicommerce the bar was raised and Bulbul started working on a highly automated system to manage their day to day inward and outward warehouse operations

 1L+ Orders &
20K+ Product Listings Every Month

Customized &Automated
Business Operations

Simplified Selling Across
200+ Vendors


Want  to  experience  growth  like  multi-vendor-solution  ?

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What Our Clients Are Saying?

As we scale up our operations, it is important to invest in the right technology platforms and partners to ensure that we are able to offer a superior experience to our customers. With a robust and scalable solution like Unicommerce as our warehouse management and vendor panel solution, we are fairly confident that we will be able to manage our supply chain operations much more seamlessly and we would be better prepared for our next phase of exponential growth

Atit Jain
COO & co-founder, Bulbul

We have been using Unicommerce for a while now and is a very important part of our operations and order fulfillment. Unicommerce has made our life easy in processing orders from various channels be it our own website or market places. The team is very good and supportive.

Jasmin Gohil
CTO, SUGAR Cosmetics, Mumbai

With Unicommerce on board we aim to further strengthen our Omni Channel capabilities & this will also help us follow a systematic approach for our Order System Management. With a proven track record in the Fashion sector, we are glad to have Unicommerce as our Technology Partner

Prashant Bokli
Head of IT, Being Human
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