Unicommerce
Intelligence Series
India eCommerce Intelligence
Know where the market is headed before your peers do.
The Monthly eCommerce Benchmarks report gives ops leaders, founders, and growth teams a real-time view of demand direction and return trends across Indian eCommerce — so you can validate what you're seeing in your own business.
What's covered each month
Demand Trends by Category
Order volume and growth signals across fashion, beauty, electronics, home, and more — indexed month-on-month.
Returns Trend
Aggregate return rate benchmarks to help you distinguish your ops performance from broader market shifts.
Price & Category Mix vs. Returns
How does price point and category type correlate with return rates? Actionable benchmarks across segments.
7,500+
brands on platform
1B+
transactions analysed
6×
Gartner MQ WMS
First edition dropping this month
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Benchmark your business.
Benchmark your business.
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Inside each edition
Built for operators who move on data, not gut feel
Each edition covers three data lenses — so you can quickly validate whether what's happening in your business is market-wide, or something unique to you.
Demand Trends by Category
Month-on-month indexed growth across fashion, beauty, electronics, home, and fast-moving categories. Know what's accelerating and what's softening — market-wide.
Returns Trend
Aggregate return rate benchmarks across categories and channels. Separate the signal from the noise — understand if rising returns are a you problem or a market problem.
Price & Category Mix vs. Returns
How price point and product category correlate with return intensity. Cross-segment benchmarks that help ops and commercial teams calibrate risk across the catalogue.