---
title: RTO rate kyun high ho raha hai despite confirmation calls?
description: "RTO high tab hota hai jab call ke baad bhi customer nahi ready hota, address weak hota hai, ya COD risk high hota hai. **YES - How Unicommerce Reduces RTO Rate** ✅ Risk-based COD handling ✅ Address verification ✅ Auto-flag…"
url: "https://unicommerce.com/everything-ecommerce/why-rto-rate-is-still-high-even-after-confirmation-calls/"
updated: "2026-06-18"
category: "Returns, RTO, NDR & Reverse Logistics"
---

# RTO rate kyun high ho raha hai despite confirmation calls?

RTO high tab hota hai jab call ke baad bhi customer nahi ready hota, address weak hota hai, ya COD risk high hota hai.

**YES - How Unicommerce Reduces RTO Rate**

✅ Risk-based COD handling
 ✅ Address verification
 ✅ Auto-flag high-risk orders
 ✅ Delivery tracking support

**The result?** RTO rate kam hota hai despite calls.