How ADA Scaled Multi-Brand Fulfillment and Grew SOI by 20% with Unicommerce
ADA runs fulfillment for hundreds of brands across the Philippines. Here’s how Unicommerce helped it process orders 60% faster and grow sales order intake by 20%.
What ADA Achieved
Faster processing, tighter inventory control, and clearer visibility across every brand ADA fulfills for.
20%
60%
248.3K+
60%
ADA: Fulfillment Behind Hundreds of Brands
Ask a global brand what’s hardest about entering any market, and it’s rarely the product. Everything around it is where customers expect them, inventory needs to move at the right pace, orders need to go out on time, and every marketplace comes with its own set of requirements to keep the experience consistent.
ADA has built its business around making all of this work, often quietly behind the scenes. Across Southeast Asia, it supports hundreds of global and regional brands, helping their products move from inventory to customer across a complex mix of marketplaces and D2C channels. The brand’s portfolio spans FMCG, beauty and personal care, health and wellness and more with products moving every day across Shopee, TikTok Shop, Lazada, Shopify, and other D2C storefronts.
Strengthening the foundation for growth
As ADA’s Philippines portfolio expanded across brands, categories, vendors, and marketplaces, its fulfillment operations needed deeper reporting, traceability, and visibility.Unicommerce built on ADA’s existing setup with stronger capabilities across inventory, orders, and warehouse operations, giving teams greater visibility across the multi-brand fulfillment environment.
Reporting
Multiple brands sharing one operation meant stakeholders needed more granular, business-specific data.
Key Impacts:
- Faster decisions
- Better insights
Traceability
Categories where freshness and shelf life matter needed sharper batch and expiry tracking.
Key Impacts:
- Inventory control
- Smarter allocation
Operational Visibility
Running several brands from shared fulfillment centers called for a clearer, fuller view of the whole operation.
Key Impacts:
- Greater control
- Scalable operations
Why Unicommerce
Unicommerce fit into ADA’s existing operation and added the depth a growing, multi-brand business needs.
Greater Control Over Inventory
Stronger visibility into stock movement, warehouse locations, and batch and expiry details.
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SKU-level batching for FEFO
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Batch, expiry & vendor data in one view
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Location-level stock tracking
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AWB number or order ID shown on video
Reporting That Keeps Everyone Informed
Custom reports built around ADA’s own requirements, at the level of detail each stakeholder needs.
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Business-specific reporting
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Closer day-to-day tracking
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Faster, better-informed decisions
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Right clip available in seconds
A Natural Extension of the Existing Setup
Unicommerce integrated directly with ADA’s SellerCraft order management system.
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Direct SellerCraft integration
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No overhaul of existing workflows
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Faster rollout, less disruption
A Platform That Evolves With ADA
Built to keep pace as marketplace rules shift and ADA’s portfolio keeps growing.
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New fields & formats as needed
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Adapts to marketplace changes
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Scales with ADA’s brand mix
Faster Fulfillment. Fewer Returns. Full Visibility.
Since migrating to Uniware, ADA has processed orders faster, kept tighter control of inventory, and cut return rates across its Philippines operation.
20%
Growth in SOI
60%
Drop in RTO Rate
Cut RTO rate by 60%, reducing returns across every brand.
Processed orders 60% faster, from intake to dispatch.
Synced 248.3K+ live inventory units in real time.
KEY OUTCOME
60%
Faster Order Processing
Grow, Flourish & Succeed
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