📢 The New D2C Playbook: Insights from April 2026

Need a TrackVid
alternative that runs your entire ecommerce operation?

Looking for a TrackVid alternative? Sellers can lose up to 2.5% of monthly GMV to delayed or rejected  claims. While both UniCapture and TrackVid link packing videos to orders, UniCapture goes further by connecting proof with claims management. It also helps identify and file eligible claims, closing margin leaks across the order and return journey.

End-to-end support from pre-purchase to post-purchase.
290+ plug-n-play marketplace ERP, logistics integrations.
Native Video Management System for video-backed order proof
Unified platform for order, inventory, and warehouse management

8,000+

Brands Trust Us
Reliable Choice

290+

Integrations
Plug & Play Ready

1B+

Orders Processed
Annually

99.99%

Order
Fulfillment Rate

Enterprise Security
ISO 27001, SOC2 Type II certified
Gartner Rated 4.7/5
Trusted WMS platform in India
8,000+ Brands
Reliable Choice
1B+ Orders/Year
20–25% of India's e-commerce

UniCapture vs TrackVid: At-a-Glance

Before diving into the detailed comparison, here’s a quick capability snapshot to help you evaluate both platforms at a glance.

Capability
UniCapture
TrackVid
Auto-recording triggered by an order scan
✓YesSource: UniCapture
✓YesSource: TrackVid Features
Works with existing cameras (no new hardware)
✓YesSource: UniCapture
✓YesSource: TrackVid
Return condition tagging (Good / Bad)
✓YesSource: UniCapture
✕NoNot stated on features pageSource: TrackVid Features
Inbound delivery recording to dispute supplier shortages
✓YesSource: UniCapture
✕NoNot stated on features pageSource: TrackVid Features
Native integration with Unicommerce OMS & WMS
✓YesSource: Unicommerce Plans
✕NoListed as "coming soon"Source: TrackVid Integrations
Marketplace payment reconciliation on the same platform
✓YesSource: Unicommerce Plans
~PartialAJIO lost-parcel claims in return reconciliation onlySource: TrackVid Features
ISO 27001, ISO 27701 & SOC 2 certified
✓YesSource: Unicommerce
✕NoNot stated; "end-to-end encryption" claimedSource: TrackVid About
Company
Unicommerce eSolutions, incorporated in 2012 and listed on the NSE and BSE.Source: Unicommerce on G2
A product of WhiteStone Infotech LLP, based in Surat, Gujarat. Founding year and funding are not stated.Source: TrackVid About
Auto-recording triggered by an order scan
UniCapture
✓YesSource: UniCapture
TrackVid
✓YesSource: TrackVid Features
Works with existing cameras (no new hardware)
UniCapture
✓YesSource: UniCapture
TrackVid
✓YesSource: TrackVid
Return condition tagging (Good / Bad)
UniCapture
✓YesSource: UniCapture
TrackVid
✕NoNot stated on features pageSource: TrackVid Features
Inbound delivery recording to dispute supplier shortages
UniCapture
✓YesSource: UniCapture
TrackVid
✕NoNot stated on features pageSource: TrackVid Features
Native integration with Unicommerce OMS & WMS
UniCapture
✓YesSource: Unicommerce Plans
TrackVid
✕NoListed as "coming soon"Source: TrackVid Integrations
Marketplace payment reconciliation on the same platform
UniCapture
✓YesSource: Unicommerce Plans
TrackVid
~PartialAJIO lost-parcel claims in return reconciliation onlySource: TrackVid Features
ISO 27001, ISO 27701 & SOC 2 certified
UniCapture
✓YesSource: Unicommerce
TrackVid
✕NoNot stated; "end-to-end encryption" claimedSource: TrackVid About
Company
UniCapture
Unicommerce eSolutions, incorporated in 2012 and listed on the NSE and BSE.Source: Unicommerce on G2
TrackVid
A product of WhiteStone Infotech LLP, based in Surat, Gujarat. Founding year and funding are not stated.Source: TrackVid About

Unicommerce vs TrackVid Detailed Comparison

A comprehensive breakdown of features, capabilities, and value across all dimensions

1 Video Recording & Capture

Category
UniCapture
TrackVid
Recording trigger

Recording starts automatically when an order is scanned, with no manual steps and no stated impact on packing speed.

Source: UniCapture

Scanning the order barcode triggers the camera

Source: TrackVid Features

Camera support

Camera-agnostic; works with any IP or Wifi based camera.

Source: UniCapture

Works mostly with IP cameras.

Source: TrackVid Features

What gets captured

Timestamped videos and photos of every packed order, linked to a unique identifier.

Source: UniCapture

Photo capture isn’t mentioned on the feature page.

Source: TrackVid Features

Go-live time

Go live within 24 hours. The Unicommerce team handles hardware installation, software configuration and team training.

Source: UniCapture

Plug & play and get started.

Source: TrackVid

Recording trigger
UniCapture

Recording starts automatically when an order is scanned, with no manual steps and no stated impact on packing speed.

Source: UniCapture

TrackVid

Scanning the order barcode triggers the camera

Source: TrackVid Features

Camera support
UniCapture

Camera-agnostic: works with any IP or Wifi based camera.

Source: UniCapture

TrackVid

Works mostly with IP cameras.

Source: TrackVid Features

What gets captured
UniCapture

Timestamped videos and photos of every packed order, linked to a unique identifier.

Source: UniCapture

TrackVid

Photo capture isn’t mentioned on the feature page.

Source: TrackVid Features

Go-live time
UniCapture

Go live within 24 hours. The Unicommerce team handles hardware installation, software configuration and team training.

Source: UniCapture

TrackVid

Plug & play and get started.

Source: TrackVid

2Returns, Inbound & B2B Coverage

Category
UniCapture
TrackVid
Returns recording

Forward and reverse recording shows whether damage happened in transit or on return.

Source: UniCapture

Recording starts when a return AWB is scanned and captures the unboxing and product condition.

Source: TrackVid Features

Return condition tagging

Returned items are tagged Good or Bad at intake.

Source: UniCapture

Not stated on the features page.

Source: TrackVid Features

Returns recording
UniCapture

Forward and reverse recording shows whether damage happened in transit or on return.

Source: UniCapture

TrackVid

Recording starts when a return AWB is scanned and captures the unboxing and product condition.

Source: TrackVid Features

Return condition tagging
UniCapture

Returned items are tagged Good or Bad at intake.

Source: UniCapture

TrackVid

Not stated on the features page.

Source: TrackVid Features

3Storage, Retrieval & Multi-Warehouse

Category
UniCapture
TrackVid
Storage & retention

Encrypted cloud storage. Videos are kept for 90 days by default, and retention can be customised.

Source: UniCapture

Encrypted cloud storage. Retention of 30, 60 or 90 days is chosen per credit purchase.

Source: TrackVid Pricing

Video retrieval

Each recording is tied to an order-level identifier (easily searched by Order ID, SKU, AWB) and can be pulled in seconds for a claim.

Source: UniCapture | Panda's Box case study

Search by Order ID, AWB, SKU or date, with instant download for dispute submission.

Source: TrackVid Features

Multiple warehouses

One centralised dashboard across all warehouses, with special pricing for multi-location deployments.

Source: UniCapture

One dashboard for multi-warehouse teams.

Source: TrackVid

Storage & retention
UniCapture

Encrypted cloud storage. Videos are kept for 90 days by default, and retention can be customised.

Source: UniCapture

TrackVid

Encrypted cloud storage. Retention of 30, 60 or 90 days is chosen per credit purchase.

Source: TrackVid Pricing

Video retrieval
UniCapture

Each recording is tied to an order-level identifier (easily searched by Order ID, SKU, AWB) and can be pulled in seconds for a claim.

Source: UniCapture | Panda's Box case study

TrackVid

Search by Order ID, AWB, SKU or date, with instant download for dispute submission.

Source: TrackVid Features

Multiple warehouses
UniCapture

One centralised dashboard across all warehouses, with special pricing for multi-location deployments.

Source: UniCapture

TrackVid

One dashboard for multi-warehouse teams.

Source: TrackVid

4Claims & Marketplace Coverage

Category
UniCapture
TrackVid
Marketplace claim programmes

Timestamped, order-linked proof built for Amazon SAFE-T, Flipkart SPF, Myntra PPP and Meesho claim formats, plus courier partner programmes.

Source: UniCapture

Live claim support for Flipkart, Nykaa etc. Amazon SPF is listed as "coming soon".

Source: TrackVid Integrations

Published results

Panda's Box cut claim rejections from 8% to 1.2% and recorded packing videos 2x faster.

Source: Panda's Box case study

No proven case study available.

Marketplace claim programmes
UniCapture

Timestamped, order-linked proof built for Amazon SAFE-T, Flipkart SPF, Myntra PPP and Meesho claim formats, plus courier partner programmes.

Source: UniCapture

TrackVid

Live claim support for Flipkart, Nykaa etc. Amazon SPF is listed as "coming soon".

Source: TrackVid Integrations

Published results
UniCapture

Panda's Box cut claim rejections from 8% to 1.2% and recorded packing videos 2x faster.

Source: Panda's Box case study

TrackVid

No proven case study available.

5Analytics & Warehouse Productivity

Category
UniCapture
TrackVid
Packing analytics

Reports on packing speed, handling accuracy and workflow bottlenecks, with up to 15% better packing efficiency as stated by Unicommerce.

Source: UniCapture

Packing accuracy analytics and packer error tracking.

Source: TrackVid Features

Staff accountability

Shows how long each staff member takes to pack orders, with visibility across pick, pack and dispatch.

Source: UniCapture

Staff productivity metrics beyond packer errors are not described.

Source: TrackVid Features

Packing analytics
UniCapture

Reports on packing speed, handling accuracy and workflow bottlenecks, with up to 15% better packing efficiency as stated by Unicommerce.

Source: UniCapture

TrackVid

Packing accuracy analytics and packer error tracking.

Source: TrackVid Features

Staff accountability
UniCapture

Shows how long each staff member takes to pack orders, with visibility across pick, pack and dispatch.

Source: UniCapture

TrackVid

Staff productivity metrics beyond packer errors are not described.

Source: TrackVid Features

6Platform & Integrations

Category
UniCapture
TrackVid
Order & warehouse management

Part of the Unicommerce platform, so video proof sits alongside order management, warehouse management and payment reconciliation. Also available as a standalone video management system.

A video and claims tool that connects to an OMS.

Source: TrackVid Integrations

Payment reconciliation

Payment reconciliation is included from the entry-level Standard plan.

Source: Unicommerce Plans

AJIO lost-parcel auto-claims within return reconciliation. A full payout reconciliation module is not listed.

Source: TrackVid Features

Order & warehouse management
UniCapture

Part of the Unicommerce platform, so video proof sits alongside order management, warehouse management and payment reconciliation. Also available as a standalone video management system.

Source: Unicommerce Plans | Unicommerce vs VinCulum

TrackVid

A video and claims tool that connects to an OMS. Base is the only live OMS integration.

Source: TrackVid Integrations

Payment reconciliation
UniCapture

Payment reconciliation is included from the entry-level Standard plan.

Source: Unicommerce Plans

TrackVid

AJIO lost-parcel auto-claims within return reconciliation. A full payout reconciliation module is not listed.

Source: TrackVid Features

7Support & Security

Category
UniCapture
TrackVid
Customer support

3-tier support with a defined escalation matrix, so every issue moves to the right team within set timelines. Support is available 24/7 over call, WhatsApp and email.

Dedicated support over email, phone and WhatsApp.

Source: TrackVid Pricing

Certifications

Unicommerce is ISO 27001 and ISO 27701 certified, and SOC 2 certified.

Source: Unicommerce 2025 recap

No ISO or SOC 2 certification is stated. The about page cites "end-to-end encryption".

Source: TrackVid About

Video security

Cloud storage with enterprise-grade encryption.

Source: UniCapture

Encrypted, private storage with tamper-proof timestamps.

Source: TrackVid Features

Customer support
UniCapture

3-tier support with a defined escalation matrix, so every issue moves to the right team within set timelines. Support is available 24/7 over call, WhatsApp and email.

TrackVid

Dedicated support over email, phone and WhatsApp.

Source: TrackVid Pricing

Certifications
UniCapture

Unicommerce is ISO 27001 and ISO 27701 certified, and SOC 2 certified.

Source: Unicommerce 2025 recap

TrackVid

No ISO or SOC 2 certification is stated. The about page cites "end-to-end encryption".

Source: TrackVid About

Video security
UniCapture

Cloud storage with enterprise-grade encryption.

Source: UniCapture

TrackVid

Encrypted, private storage with tamper-proof timestamps.

Source: TrackVid Features

8UniCapture vs TrackVid Pricing

Category
UniCapture
TrackVid
Pricing model

The video management solution is included from the Standard plan, alongside payment reconciliation and returns management. Special pricing for multi-location setups.

Source: Unicommerce Plans

Pricing starts INR 1+/ video

Source: TrackVid Pricing

Custom quote

Yes, configured with a Unicommerce sales representative.

Source: Unicommerce Plans

Yes, custom and enterprise plans on request.

Source: TrackVid Pricing

Pricing model
UniCapture

The video management solution is included from the Standard plan, alongside payment reconciliation and returns management. Special pricing for multi-location setups.

Source: Unicommerce Plans

TrackVid

Pricing starts INR 1+/ video

Source: TrackVid Pricing

Custom quote
UniCapture

Yes, configured with a Unicommerce sales representative.

Source: Unicommerce Plans

TrackVid

Yes, custom and enterprise plans on request.

Source: TrackVid Pricing

Why Leading Brands Choose Unicommerce?

Unicommerce offers a range of capabilities designed to streamline order processing, maintain inventory accuracy, and manage multi-warehouse operations efficiently. Some of the key features include –

Zero manual updates

Real-Time Inventory Sync

Automatically sync stock levels across all channels and warehouses, preventing overselling, stockouts, and delays.

Single source of truth

Unified Dashboard

Manage orders, inventory, and warehouse operations from a single, easy-to-use interface.

Reduce manual efforts

Automated Workflows

Automated order routing, smart inventory sync, SLA tracking, and error-free fulfilment workflows built for scale.

Higher accuracy

Barcode-Based Outbound & Putaway

Track every unit with system-generated barcodes or QR codes, ensuring accurate picking, putaway, and location mapping across the warehouse.

See why 8,000+ brands like Mamaearth, BoAt, etc. Trust Us?
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Frequently Asked Questions

What is the best TrackVid alternative in India?

UniCapture by Unicommerce is a strong TrackVid alternative because it protects margins from dispatch to payout. UniCapture records the proof at packing, returns and inbound. UniReco, its reconciliation module, then matches every marketplace payout and deduction against your orders, so you can recover the money that proof wins.

Which is better, TrackVid or UniCapture?

TrackVid focuses on packing videos and claim filing. UniCapture works with UniReco to close the full margin loop: capture proof, grade returns, flag short payments and recover them. If you want to stop revenue leakage end to end rather than fight claims one by one, UniCapture is the stronger choice.

What is the difference between UniCapture and TrackVid?

Both auto-record packing videos on an order scan and work with existing cameras. UniCapture adds Good/Bad return grading, photo capture, video with audio, and inbound and B2B loading checks. Its proof then flows into UniReco, which reconciles payments, fees and returns across marketplaces.

Which software is best for ecommerce packing video recording in India?

The best packing video software records automatically, links every video to the order ID and AWB, and helps you recover the money once a claim is won. UniCapture records on scan and goes live within 24 hours. Paired with UniReco, it tracks each deduction through to the final payout, so sellers can win back up to 2.5% of monthly GMV lost to delayed or rejected claims.

Can UniCapture help with Amazon and Flipkart return claims?

Yes. UniCapture creates timestamped, order-linked proof that helps Amazon SAFE-T and Flipkart SPF claim requirements, as well as Myntra and Meesho claims. UniReco then flags wrong refunds and return deductions in your payouts, so you know exactly which claims to raise and whether they were settled.

Does UniCapture automatically link packing videos to order IDs?

Yes. Recording starts when the order is scanned, and each video is tagged to its order ID automatically. Because UniCapture and UniReco share the same order data, a disputed deduction can be traced straight to its video in seconds.

Does UniCapture offer cloud storage and quick video retrieval?

Yes. Videos are stored in encrypted cloud storage for 90 days by default, and retention can be extended. Any video can be pulled in seconds by order ID or AWB, well within marketplace claim windows.

How should businesses choose between UniCapture and TrackVid?

Look beyond recording and ask where the money is recovered. A video tool alone gives you proof. UniCapture with UniReco also shows which payouts fell short, what to claim and whether it was settled. For sellers who want end-to-end margin protection on one platform, UniCapture is the better fit.

Disclaimer: This content is based on publicly available information as accessed on 9 October 2026. Statistics are as stated by each vendor. Unicommerce does not claim responsibility for third-party data updates.

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