How a Leading Men’s Fashion Brand Achieved 209.64% SOI Growth with Unicommerce
To manage growing order volumes and a complex SKU catalogue, the brand brought its orders, inventory, warehouse processes, and claims into a single connected system. This shift improved fulfilment speed, reduced errors, and enabled consistent execution across marketplaces, D2C, and B2B channels.
What the Brand Achieved
Faster resolution cycles and improved marketplace operational efficiency across both B2B and D2C channels, powered by Unicommerce’s integrated OMS, WMS, UniCapture, and handheld solutions.
+209.64%
99.9%
1.14 Mn+
A fast-growing men’s fashion brand offering contemporary casualwear across a wide range of styles, sizes, and colour variants.
The brand operates across leading marketplaces such as Myntra, Ajio, Amazon, Nykaa, and Tata Cliq, along with its own D2C website and a growing B2B distribution network.
With a high-SKU catalogue and variant-heavy assortment, the brand’s growth strategy relied heavily on strong operational execution across inventory management, order fulfilment, and warehouse efficiency across all sales channels.
To support this multi-channel scale, the brand required a unified system to bring consistency, accuracy, and speed across its end-to-end ecommerce operations.
Operational Complexity Hidden Behind Growth
While the business continued to grow, key operational workflows remained disconnected: order management across channels lacked centralization, inventory visibility was not aligned with actual stock movement, warehouse processes were not optimized for higher volumes, and claims handling depended on manual validation.
Centralised Order Management Across Channels
Orders from marketplaces, D2C, and B2B were brought into a single system, enabling unified tracking, prioritisation, and allocation. Intelligent routing ensured orders were assigned based on inventory availability and SLA requirements, improving fulfilment consistency across channels.
Key Impacts:
- Unified view of orders across all sales channels
- Faster and SLA-aligned order processing
- Reduced dependency on manual coordination between systems
Real-Time Inventory Visibility and Control
Inventory across warehouse locations and channels was synchronised in real time, ensuring every inbound, dispatch, and return updated stock levels instantly. This created a single source of truth for inventory, improving allocation accuracy and replenishment planning.
Key Impacts:
- Accurate inventory visibility across locations and channels
- Improved stock allocation and planning decisions
- Reduced discrepancies between system and physical inventory
Optimised Warehouse Execution with Structured Workflows
Warehouse operations were streamlined through zone-based putaway and faster GRN processes, ensuring inventory became allocation-ready without delays. SKU placement was aligned with movement patterns to improve picking speed and overall throughput.
Key Impacts:
- Faster inventory availability post inwarding
- Improved picking efficiency and warehouse throughput
- Better alignment between warehouse layout and order movement
Proof-Backed Claims Management with UniCapture
Automated capture at packing stations created an order-linked evidence trail for every shipment, ensuring consistent documentation of dispatch conditions. This enabled faster validation of returns and disputes, improving claim resolution timelines and outcomes.
Key Impacts:
- Strong proof for validating return and damage claims
- Faster dispute resolution cycles
- Improved claim approval and recovery rates
Handheld-Enabled Picking and Packing Workflows
Picking and packing processes were digitised using handheld devices, guiding execution with SKU-level instructions and barcode validation. This reduced manual verification and ensured accurate order processing at scale.
Key Impacts:
- Reduced errors in picking and packing
- Faster order processing and dispatch readiness
- Lower dependency on manual checks during fulfilment
One System for Complete Operational Control with Unicommerce
A comprehensive solution bringing together fulfilment, inventory visibility, warehouse execution, and dispute management into one connected ecosystem.
Unified Order Management for Multi-Channel Fulfilment Control
To streamline orders flowing from marketplaces, D2C, and B2B channels, a centralised system was implemented to route, prioritise, and track fulfilment from a single interface.
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Centralised view of orders across all sales channels
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Automated order routing based on SLA and stock availability
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Improved prioritisation of SLA-critical orders
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Reduced delays caused by manual coordination
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Consistent fulfilment across channels
Real-Time Inventory Visibility for Accurate Allocation
To eliminate fragmented inventory tracking, stock across warehouses and channels was unified into a single, real-time system. Every inward, dispatch, and return updated inventory instantly, ensuring accurate visibility for a variant-heavy catalogue and improving planning decisions.
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Single source of truth for inventory across channels
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Real-time updates across inbound, outbound, and returns
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Improved allocation accuracy for high-SKU catalogues
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Better replenishment planning and stock control
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Reduced discrepancies between systems
Optimised Warehouse Operations for Scalable Execution
To strengthen warehouse readiness for scale, structured workflows were introduced across inwarding, putaway, and order processing. Zone-based SKU placement and faster GRN ensured inventory became available for allocation quickly, improving throughput and SLA adherence.
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Faster inventory availability post GRN
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Optimised SKU placement based on movement patterns
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Improved picking speed and warehouse throughput
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Better alignment between warehouse operations and order flow
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Stronger SLA adherence at scale
Proof-Backed Claims Processing with UniCapture
To reduce delays in claims validation and improve recovery, a standardised evidence capture process was implemented at packing. UniCapture created order-linked visual proof for every shipment, simplifying validation across marketplaces and enabling faster dispute resolution.
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Clear documentation of dispatch condition for every order
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Faster validation of claims with proof-backed workflows
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Reduced claim resolution timelines (earlier 15–20 days)
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Improved claim approval and recovery outcomes
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Reduced dependency on manual documentation
Operational Excellence That Fueled Growth
With better visibility and structured workflows across B2C and B2B channels, the brand was able to scale operations efficiently while maintaining consistency and control.
1.14 Mn+
Inventory Managed
209.64%
SOI Growth Increase
99.9%
Order Fulfillment Rate
4
Claim Resolution
Faster with proof-backed workflows
Achieved 99.9%+ fulfilment rate, ensuring consistent and reliable order execution across all channels
Managed 1.14M+ inventory units with centralised visibility, improving stock accuracy and allocation precision
Drove a 209.64% increase in SOI, reflecting stronger inventory efficiency and overall business performance
Reduced claim resolution timelines with proof-backed workflows, improving recovery outcomes
KEY OUTCOME
+209.64%
SOI Growth Increased
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