How Lifestyle Scaled Multi-Channel Operations and Achieved a 99.2% Order Fulfillment Rate with Unicommerce
Lifestyle was growing fast on online marketplaces. Its operations needed to keep up. The brand chose Unicommerce to manage everything in one place. Now its stock stays in sync and orders ship 16.57% faster.
What the Brand Achieved
Lifestyle now handles nearly double the order volume across Amazon, Trendyol, and Shein, using Unicommerce’s inventory, order, returns, and warehouse management systems.
92.2%
16.57%
Zero
Lifestyle is one of the best-known multi-category retail brands in the Middle East, and part of the Landmark Group. It sells fashion, beauty, home, and lifestyle products to a wide customer base in the UAE, Saudi Arabia, and other markets.
Selling on marketplaces like Amazon, Trendyol, and Shein opened up new growth for the brand. It also made day-to-day operations harder, with every new channel adding to the workload.
So Lifestyle brought in Unicommerce. The goal was simple: get control of operations, keep inventory accurate, and fulfil orders faster across every channel.
Critical Bottlenecks in Multi-Channel Operations
As Lifestyle added more marketplaces, its team spotted the problem areas early. Inventory wasn't keeping pace with the channels, orders sat in separate workflows, returns had no set process, and the warehouses needed to move faster.
Managing Inventory Accuracy During Marketplace Expansion
Selling on Amazon, Trendyol, and Shein at once made it hard to keep inventory in sync in real time. As volumes grew, the stock in the warehouse and the stock shown on marketplaces started to drift apart. That hurt product availability and made order allocation less efficient.
Key Impacts:
- Gaps between warehouse and marketplace stock
- Inconsistent product availability
- Less efficient order allocation
Scaling Order Operations Across Multiple Marketplaces
Order volumes kept rising on every channel, and running them through disconnected workflows got harder. The brand needed one place to manage orders and a clearer view of operations, so it could process orders faster, dispatch smoothly, and meet SLAs at scale.
Key Impacts:
- Orders handled through disconnected workflows
- Limited visibility into operations
- Pressure on SLA adherence at scale
Improving Returns Visibility Across Growing Operations
More online orders meant more returns. Without a structured returns workflow, it was hard to tell sellable stock from non-sellable stock, and live stock counts became less reliable.
Key Impacts:
- No structured returns workflow
- Hard to separate sellable from non-sellable stock
- Lower real-time stock accuracy
Strengthening Warehouse Efficiency to Support Growth
With more SKUs and more orders moving through its warehouses, Lifestyle needed leaner fulfilment. That meant more automation on the floor and better picking, packing, and dispatch workflows, so orders could go out faster and more accurately.
Key Impacts:
- Growing SKU volumes and order movement
- Need for more warehouse automation
- Picking, packing, and dispatch workflows to tighten up
A Structured Approach to Overcome These Challenges
With Unicommerce in place, Lifestyle got a streamlined system that let it expand across channels with confidence and run its backend operations with far more control.
Real-Time Inventory Sync Across All Channels
Unicommerce’s Inventory Management System keeps Lifestyle’s stock levels in sync across every marketplace, in real time. As soon as an order comes in, the stock is reserved automatically, so what’s listed online matches what’s actually in the warehouse.
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Real-time stock sync across all marketplaces
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Automatic inventory reservation on every order
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No more overselling
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Online listings that match warehouse stock
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Improved inventory accuracy
Centralized Order Management for Faster Processing
Unicommerce’s Order Management System pulls orders from every marketplace into one panel and automates the work from placement to dispatch. With live order tracking and auto-routing, Lifestyle cut processing time, made fewer errors, and met SLAs consistently on every channel.
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All marketplace orders in a single panel
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Automated processing from placement to dispatch
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Real-time order lifecycle tracking
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Auto-routing of orders
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Consistent SLA adherence across channels
Structured Returns Processing for Accurate Inventory
Unicommerce set up a returns workflow that grades and restocks returned items automatically. Sellable units go straight back into available inventory once they’re graded. Unsellable stock gets flagged and pulled out, so live inventory counts stay accurate.
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Automated grading of returned items
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Sellable units restocked right after grading
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Unsellable stock flagged and removed
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Accurate live inventory counts
Automated Warehouse Operations for Faster Fulfilment
Unicommerce’s Warehouse Management System automates the main warehouse tasks, from inbound processing to pick, pack, and dispatch. Lifestyle now handles high order volumes efficiently, and the team can focus on growing the business instead of adding manual work.
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Automated inbound processing
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Automated pick, pack, and dispatch
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High order volumes handled efficiently
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Room to scale without extra manual effort
From Operational Challenges to Scalable High-Performance Growth
Lifestyle's operations changed a lot after moving to Unicommerce. Work that used to take heavy manual effort now runs on automated workflows, and within a short time the team was handling nearly double the order volume.
99.2%
Order Fulfillment Rate
Across Amazon, Trendyol, and Shein
16.57%
Faster Shipping
Shorter order-to-ship cycles
Zero
Overselling
With real-time inventory sync
~2x
Order Volumes Handled
Within a short span of time
Hit a 99.2% fulfillment rate across Amazon, Trendyol, and Shein, with centralized, automated dispatch.
Shipped 16.57% faster by cutting order-to-ship cycles with automated pick-pack workflows, while staying SLA compliant.
Stopped overselling completely, as real-time inventory sync across channels closed the stock gaps.
Kept inventory accurate with automated returns that restock items in real time and catch damaged ones.
KEY OUTCOME
99.2%
Order Fulfillment Rate
Grow, Flourish & Succeed
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