📢 The New D2C Playbook: Insights from April 2026

How Panda’s Box Cut Claim Rejections by 85% Using UniCapture

A fast-growing children’s D2C brand strengthened its packing operations with automated video proof, reducing claim rejection rates from 8% to 1.2% while making packing video recording 2X faster.

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Key Results

What the Brand Achieved

Enhanced packing-stage video proof helped Panda’s Box reduce claim rejections, speed up video recording, and eliminate manual CCTV searches.

85%

Claim Rejection Reduction

2X

Faster Packing Video Recording

7+

Marketplaces & Quick Commerce Platforms

2-3 Seconds

To Find the Right Video
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About the Brand

Panda’s Box: Story-Led Play for Growing Families

Founded in 2022 by Sukriti and Rajat Mendiratta, Panda’s Box started with a simple idea: to raise children close to their roots, without relying on a screen.

That idea led to India’s mantra-chanting plush toys and story-led play. Today, Panda’s Box is one of India’s fastest-growing D2C brands for children, selling across more than seven marketplaces and quick commerce platforms.

With a growing inventory footprint and increasing order volumes, operational efficiency became critical to sustaining growth and maintaining customer satisfaction.

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The Challenge

Finding Proof When Claims Came In

As Panda's Box expanded across multiple channels, order volumes climbed and returns reached about 7–8% every month. While some returns were genuine, about 4% involved customers claiming a product never worked or arrived broken, even though the shipment had left the warehouse in perfect condition.

Hours Lost Searching CCTV for the Right Shipment

Finding the right footage meant manually searching through hours of recordings because videos weren’t linked to order numbers.

Key Impacts:

  • Claim windows missed
  • Operational bandwidth consumed
  • Claims left unrecovered

Videos Lagged While Recording

The previous video management system lagged while recording packing videos.

Key Impacts:

  • Slower recording
  • Videos could be unclear for claims

Shorter Video Storage Periods

Video storage periods were shorter, so footage wasn't available for as long.

Key Impacts:

  • Video evidence could be unavailable when needed
  • Greater difficulty supporting claims
The Solution

Bringing Proof to the Packing Line with UniCapture

Once UniCapture was set up across the warehouse, three things changed right away.

Video Recording Became 2X Faster and Automatic

Once the barcode is scanned, video recording starts automatically in HD with timestamp and a unique ID such as the AWB number or order ID shown on the video. There are no manual steps, making the process faster and easier.

  • 2X faster packing video recording

  • Automatic video recording

  • HD video with timestamp

  • AWB number or order ID shown on video

Finding the Right Video Became Much Faster

Every video is linked to the AWB number, order ID, or another unique ID. The team can simply search for the order in the UniCapture dashboard and find the right clip in seconds.

  • Video linked to AWB number

  • Video linked to order ID

  • Searchable through UniCapture dashboard

  • Right clip available in seconds

Clear Video Proof for Claims

The team now has clear video proof ready when a claim comes in, making it easier to support claims with the right evidence.

  • Ready-to-share evidence for every claim

  • Stronger case for marketplace disputes

  • Faster claim resolution


We've achieved 2x faster packing video recording, and completely eliminated the manual effort of searching through CCTV footage. Everything we need is available in seconds.

AJ
Abhishek Jaiswal
Supply Chain Head, Panda's Box
↗ THE IMPACT

Reduced Claim Rejections and Faster Video Retrieval

Panda's Box reduced its claim rejection rate by 85%. The team now has clear video proof ready when a claim comes in, making it easier to support claims with the right evidence.

85%

Claim Rejection Reduction

2X

Faster Packing Video Recording

2-3 Seconds

To Find the Right Video

Reduced claim rejection rate from 8% to 1.2%, achieving an 85% reduction in claim rejections.

Achieved 2X faster packing video recording with automatic video capture.

Completely eliminated the manual effort of searching through CCTV footage.

🔎

Made the right packing video available in seconds using the AWB number, order ID, or another unique ID.

KEY OUTCOME

85%

Claim Rejection Reduction

Reduced Claim Rejections Faster Video Recording Manual CCTV Search Eliminated Video Proof Available in Seconds
Panda's Box & Unicommerce

A Partnership That Keeps Moving Forward

For Abhishek, it wasn't just about the product. It was also Unicommerce's dedicated support and the trust that someone is always there when needed.

"Undoubtedly, UniCapture has made a real difference to our revenue by reducing the claim rejection rate by 85%, but it is also the team that has truly been by our side. The Unicommerce team has been incredibly responsive and supportive throughout our journey."

AJ
Abhishek Jaiswal
Supply Chain Head, Panda's Box

Grow, Flourish & Succeed
Like Panda's Box

Get started with Unicommerce's E-commerce SaaS Platform today and transform your operations.

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Identify gaps, validate automation, and scale operations with confidence

  • 100% real-time inventory exposure
  • 2× faster warehouse operations
  • 280+ integrations for automation
  • 90% reduction in manual work
About UniCapture

Clear Video Proof for Every Shipment

UniCapture is Unicommerce's video management system that helps ecommerce brands reduce claim rejections with clear video proof. It automatically records packing videos, links each video to the order or AWB number, and makes the right clip easy to find when a claim comes in.

Automatic HD Recording

Recording starts the moment a barcode is scanned — no manual steps required.

#

Order & AWB Linking

Every video is tagged to its AWB number, order ID, or another unique identifier.

🔍

Instant Search

Find any packing video from the UniCapture dashboard in seconds.

Built for High-Value Categories

Trusted across fashion, footwear, electronics, jewellery, accessories, toys & premium gifting.

Fill This Form to Download the Case Study

Request Demo

See Unicommerce in action

Identify gaps, validate automation, and scale operations with confidence

📦
100% real-time inventory exposure
2× faster warehouse operations
🔗
290+ integrations for automation
💸
90% reduction in manual work
🎥
100% verified orders via UniCapture
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