How Waangoo Achieved 255% SOI Growth with Unicommerce
Operating a fast-growing online grocery business comes with unique challenges—from managing thousands of SKUs and expiry-sensitive inventory to fulfilling orders accurately at scale. Discover how Waangoo transformed its warehouse and fulfillment operations, improved order processing accuracy, and achieved 255% SOI growth while maintaining a 99.79% fulfilment rate.
What the Brand Achieved
Enhanced stock visibility, improved picking accuracy, and streamlined warehouse processes helped Waangoo achieve faster fulfillment and greater operational control at scale.
255%
99.79%
97%
100%
Waangoo is a rapidly growing online grocery delivery brand in Singapore, helping customers access fresh produce, pantry staples, beverages, and everyday essentials through a convenient digital shopping experience.
The company combines a diverse product catalogue with strong fulfilment capabilities, ensuring reliable deliveries and consistent product availability across its customer base.
With a growing inventory footprint and increasing order volumes, operational efficiency became critical to sustaining growth and maintaining customer satisfaction.
To support this expansion, Waangoo needed greater visibility and control across inventory management, warehouse operations, and order fulfilment processes.
Growing Demand Exposed Operational Gaps
With increasing order volumes and a growing product portfolio, Waangoo needed greater control over inventory and warehouse operations. Limited visibility and manual processes were creating inefficiencies that could impact fulfillment performance and customer experience.
Inventory Inconsistencies Across Systems
Orders flowing from multiple platforms created stock visibility gaps, increasing the risk of stockouts, cancellations, and inventory mismatches.
Key Impacts:
- Frequent stock discrepancies
- Risk of stockouts
- Order cancellations
Limited SKU & Batch-Level Traceability
The absence of barcode-led tracking made it difficult to monitor batch-sensitive inventory, manage expiry-based products, and maintain accurate stock records.
Key Impacts:
- Picking inaccuracies
- Slower processing cycles
- Higher operational effort
Warehouse Process Inefficiencies
Manual workflows across receiving, putaway, picking, and returns led to operational bottlenecks, slower execution, and higher chances of fulfilment errors.
Key Impacts:
- Poor inventory tracking
- Expiry management challenges
- Compliance risks
Lack of Real-Time Operational Visibility
With inventory and order data spread across different systems, teams struggled to gain actionable insights into warehouse performance and inventory movement.
Key Impacts:
- Delayed decision-making
- Limited performance insights
- Replenishment inefficiencies
One Platform for Smarter Inventory, Warehouse, and Fulfilment Operations
A connected OMS and WMS ecosystem that enabled real-time inventory visibility, barcode-driven warehouse execution, batch-level traceability, optimized picking workflows, and centralized operational control across fulfillment processes.
Unified Inventory Visibility Across Multiple Systems
To eliminate inventory inconsistencies between Shopify and cutePOS, a centralized inventory management system was implemented to synchronize stock updates and provide a single source of truth across operations.
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Real-time stock visibility
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Unified inventory records
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Reduced stock discrepancies
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Lower cancellation risks
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Improved inventory accuracy
Barcode-Driven Warehouse Operations
To reduce dependency on manual processes, barcode-led workflows were introduced across receiving, putaway, picking, and returns. This helped standardize warehouse execution and improve stock handling accuracy.
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Reduced manual effort
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Improved picking accuracy
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Faster warehouse processing
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Better stock accountability
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Streamlined workflows
SKU & Batch-Level Traceability
To strengthen inventory control for grocery and FMCG products, end-to-end SKU and batch tracking was enabled across warehouse operations, including expiry date capture and barcode scanning.
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End-to-end traceability
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Improved expiry tracking
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Better inventory control
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Enhanced compliance readiness
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Accurate stock records
Zone-Based Picking for Faster Fulfilment
To improve warehouse productivity and handle temperature-sensitive products more efficiently, zone-based picking workflows and prioritized picklists were introduced across fulfilment operations.
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Faster picking cycles
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Reduced travel time
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Improved fulfilment speed
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Lower picking errors
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Higher warehouse productivity
Delivered a Future-Ready Fulfilment Operation
With stronger inventory control and faster warehouse execution, Waangoo was able to improve fulfillment performance, reduce process inefficiencies, and build a scalable foundation for future growth.
1.9 Mn+
Live Inventory Count
255%
SOI Growth Increased
99.79%
Fulfilment Rate Achieved
100%
Order Processing Accuracy
Achieved 255% SOI growth, demonstrating significant improvements in inventory productivity and overall business performance.
Managed 1.9M+ live inventory count, enabling seamless handling of a large and diverse product catalogue at scale.
Maintained a 99.79% fulfilment rate, helping ensure dependable service levels and a consistent customer experience.
Reduced Order-to-Delivery (O2D) time by 11%, allowing orders to move through the fulfilment cycle more efficiently.
KEY OUTCOME
255%
SOI Growth Increased
Grow, Flourish & Succeed
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