Retail operations were once relatively straightforward. Orders flowed through a limited number of channels, inventory was allocated to specific locations, and fulfillment followed predictable processes. As businesses expanded into marketplaces, brand websites, social...
Many e-commerce sellers unknowingly lose sales because inventory exists somewhere in their system, but not where the customer is shopping. Stock sits in another warehouse, a different store, or a separate channel, invisible at the moment of purchase. This gap between...
