Today’s customer retail habits are transforming from traditional shopping to online platforms. As the online shopping landscape continues to evolve, customers want to shop in the comfort of their homes while retaining a traditional shopping experience. Brands are...
Brands selling on marketplaces often get less payout than expected. Why does it happen? Marketplaces like Amazon, Flipkart, Meesho, Myntra, Nykaa charge several types of fees like commission fees ( charges per order), shipping charges (based on courier or weight...
India stands fourth in the global beauty market and is expected to grow by 40% by 2026. The rise of the cosmetic industry in India has gone through various transitions, and today, this growth is shaped by evolving consumer preferences, including a shift towards...
The e-commerce industry in India has witnessed massive growth in recent years, with a significant impact on the supply chain. With more consumers adopting e-commerce as the preferred medium for shopping, businesses must deliver a superior customer experience to build...
