Brands selling on marketplaces often get less payout than expected. Why does it happen? Marketplaces like Amazon, Flipkart, Meesho, Myntra, Nykaa charge several types of fees like commission fees ( charges per order), shipping charges (based on courier or weight...
The cosmetics industry in India is becoming a race to catch the next big trend before demand moves elsewhere. A lipstick shade goes viral on Instagram at 9 PM. By the next morning, it is out of stock on Blinkit. Nykaa shows low inventory, while your D2C website still...
Today’s customer retail habits are transforming from traditional shopping to online platforms. As the online shopping landscape continues to evolve, customers want to shop in the comfort of their homes while retaining a traditional shopping experience. Brands are...
The e-commerce industry in India has witnessed massive growth in recent years, with a significant impact on the supply chain. With more consumers adopting e-commerce as the preferred medium for shopping, businesses must deliver a superior customer experience to build...
