Today’s customer retail habits are transforming from traditional shopping to online platforms. As the online shopping landscape continues to evolve, customers want to shop in the comfort of their homes while retaining a traditional shopping experience. Brands are...
Over the last decade, the Direct-to-Consumer (D2C) model has unlocked new opportunities for brands, giving them direct access to customers, tighter control over pricing, and the freedom to shape their own brand narrative. By cutting out traditional retail...
Brands selling on marketplaces often get less payout than expected. Why does it happen? Marketplaces like Amazon, Flipkart, Meesho, Myntra, Nykaa charge several types of fees like commission fees ( charges per order), shipping charges (based on courier or weight...
What is Direct-to-Consumer (D2C) Selling Business Model? The Direct-to-Consumer (D2C) selling business model is a strategy where brands sell their products directly to customers without relying on intermediaries like wholesalers, distributors, or marketplaces. This...
In today’s world, convenience is everything and nowhere is that more evident than in the UAE’s rising demand for quick commerce. Whether it’s late-night groceries, forgotten essentials, or instant cravings, consumers now expect delivery in minutes, not hours. This...
The craving for newness in beauty and personal care is insatiable. With every fresh launch entering the market, the sector continues its upward rise, recording a steady 7% annual growth between 2022 and 2024. But with every shift in trends, competition, and consumer...
