Isn’t there something captivating about that glass-like, dewy skin? In the Philippines, beauty is a growing part of everyday consumer culture, and e-commerce is making beauty products more accessible than ever. From skincare and K-beauty to makeup and personal care,...
The cosmetics industry in India is becoming a race to catch the next big trend before demand moves elsewhere. A lipstick shade goes viral on Instagram at 9 PM. By the next morning, it is out of stock on Blinkit. Nykaa shows low inventory, while your D2C website still...
