How Dot & Key Scaled B2B Operations and Achieved 187% SOI Growth with Unicommerce
Discover how Dot & Key streamlined inventory, orders, and fulfillment across channels, unlocking faster growth and seamless operations. Learn how Unicommerce became the trusted backbone for their B2B and B2C expansion.
What Dot & Key Achieved
Operational efficiency and growth unlocked across B2B and B2C with ease
35.82 Mn
187.04%
37.43
21
Dot & Key – Innovative Skincare & Personal Care Solutions for Modern Consumers
Dot & Key is a pioneering direct-to-consumer (D2C) skincare brand operating in India’s fast-growing Beauty and Personal Care (BPC) sector, with a growing footprint in B2B distribution as well. It specializes in clinically proven, fruit-powered formulations such as Vitamin C serums, Niacinamide moisturizers, and acne-fighting cleansers tailored for millennials and Gen Z seeking hydration, glow, and anti-aging solutions.
With a blended D2C and B2B model, Dot & Key manages high-volume order flows, diverse inventory SKUs, and multi-channel fulfillment across online and offline touchpoints.
Operational Challenges Before Unicommerce
Before adopting Unicommerce, Dot & Key encountered multiple operational bottlenecks that limited efficiency, visibility, and scalable growth across its expanding sales channels.
Fragmented Multi-Channel Order Management
Operating across D2C, marketplaces, and B2B channels required handling orders through separate systems and workflows. The lack of a centralized view created coordination challenges and slowed execution.
Key Impacts:
- Orders managed in silos
- Increased cross-team dependencies
- Higher chances of delays
Inadequate Real-Time Inventory Clarity
Managing batch-sensitive and expiry-driven skincare inventory across warehouses made it difficult to maintain an accurate view of available stock at any given moment.
Key Impacts:
- Stock imbalances across channels
- Unexpected stockouts
- Excess holding of slow movers
- Challenges in batch & expiry tracking
Scaling Difficulties with High-Volume B2B Orders
Distributor and bulk B2B orders demanded workflows that traditional consumer-oriented systems were not designed to handle efficiently.
Key Impacts:
- Slower bulk order processing
- Frequent manual validations
- Operational inefficiencies
- Increased workload on teams
Complex Pricing & Invoicing Structures
Different distributor agreements, pricing tiers, and invoicing rules added layers of complexity that manual processes struggled to manage accurately.
Key Impacts:
- Billing inconsistencies
- Processing delays
- Elevated reconciliation effort
Dot & Key’s Transformation with Unicommerce
A comprehensive suite of solutions tailored to Dot & Key’s evolving operational needs
Real-Time Inventory Visibility & Control
By leveraging Unicommerce’s Inventory Management capabilities, Dot & Key achieved real-time visibility into batch-wise and expiry-sensitive inventory across B2C and B2B channels.
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Improved inventory accuracy across channels
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Batch-wise and expiry-aware stock tracking
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Reduced stock imbalances and allocation errors
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Prevention of stockouts and overstocking
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Enhanced supply chain visibility
Channel-Specific Pricing & Warehouse Execution
Unicommerce unified pricing controls, margin management, and invoicing workflows while standardizing warehouse execution. This allowed Dot & Key to maintain consistency across B2B and B2C fulfillment operations.
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Accurate channel-level pricing & invoicing
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Standardized B2B & B2C workflows
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Batch-compliant picking & dispatch
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Faster order closure & reconciliation
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Improved operational consistency
Scalable B2B Bulk Order Management
Unicommerce’s purpose-built B2B workflows enabled Dot & Key to efficiently manage large-quantity distributor orders.
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Faster bulk order execution
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Streamlined distributor workflows
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Reduced manual intervention
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Improved order processing efficiency
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Better warehouse coordination
Streamlined Returns & Reconciliation
Unicommerce’s Returns Management capabilities enabled Dot & Key to efficiently manage both forward and return flows across B2B and B2C channels.
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Faster bulk & channel return processing
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Accurate inventory adjustments
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Improved return visibility
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Simplified reconciliation workflows
Measurable Improvements That Deliver Growth
Partnering with Unicommerce enabled Dot & Key to strengthen operational control, improve fulfillment performance, and scale seamlessly across B2B and B2C channels.
35.82 Mn
Live Inventory Count
Real-time visibility
187.04%
Growth Increase
Year-on-year expansion
37.43
O2S Maintained
Optimized processing
21
Facilities Managed
Centralized operations
Enabled 35.82 Mn live inventory units with real-time tracking accuracy
Achieved ~187.04% YoY SOI growth supporting higher fulfillment capacity
Maintained a stable 37.43 O2S performance benchmark
Centralized control across 21 facilities for better coordination
KEY OUTCOME
187.04%
SOI Growth Increased
Grow, Flourish & Succeed
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- 100% real-time inventory exposure
- 2× faster warehouse operations
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- 90% reduction in manual work