RTO sirf courier issue nahi hai, it’s often a wrong-shipping decision problem. Sab orders same tarah ship karne se high-risk orders bhi same treatment le lete hain.
COD confirmation, pincode risk, aur repeat delivery failures agar track nahi ho rahe, toh RTO naturally up hota hai.
YES – How Unicommerce Helps Reduce RTO
✅ Courier selection based on pincode success rate
✅ COD confirmation workflows before dispatch
✅ NDR follow-ups automation
✅ Risk-based order handling
The result? Aap random shipping se smart shipping par shift karte ho.