📢 The New D2C Playbook: Insights from April 2026

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Why are orders being assigned to the wrong courier?

Courier assignment errors are a common pain point as order volumes grow.

These errors typically occur when:

  • Weight or dimensions are not set correctly
  • Serviceability rules are not properly configured
  • Last-minute manual overrides are made by the team

As your orders increase, making manual courier decisions becomes unsustainable and error-prone.


YES — How Unicommerce Automates Courier Assignment 🚚

Unicommerce ensures that every order is assigned to the optimal courier automatically:

  • Auto-assigns the best courier based on cost, SLA, and serviceability
  • Uses pre-set rules to select between multiple courier options
  • Eliminates manual courier selection entirely

The result? Fewer errors, faster dispatch, and better delivery performance.


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