Want to know how to sell on Amazon India? Whether you are a first-time entrepreneur, D2C brand, retailer, or existing business, Amazon provides access to millions of online shoppers across the country. However, before you start selling, you need to understand the Amazon seller registration process, required documents, GST rules, seller fees, product listing requirements, and fulfilment options.
This Amazon seller guide explains how to register on Amazon as a seller in India and how to start selling your products step by step. You will also learn the requirements to sell on Amazon India, how to list products on Amazon India, how to choose between FBA, Easy Ship, and Self-Ship, and how to manage inventory and orders as your business grows.
By the end of this blog, you will understand how to become a seller on Amazon India, set up your Seller Central account, list your first product, and build a strong foundation for growing your business on the marketplace.
Amazon Seller Guide: How to Start Selling in India
An Amazon seller guide helps new and existing businesses understand the complete process of selling products on Amazon India. From creating a Seller Central account and submitting GST or PAN details to listing products, choosing a fulfilment method, managing inventory, and receiving payments, each step is important for building a successful Amazon business.
To start selling on Amazon India, follow these steps:
- Check the requirements: Keep your PAN details, GSTIN, bank account, mobile number, email address, pickup address, and product information ready.
- Register as an Amazon seller: Visit Amazon Seller Central, create an account, and submit your business and tax details.
- Verify your information: Complete GST, identity, bank account, and address verification, where applicable.
- Choose a fulfilment method: Select FBA, Easy Ship, or Self-Ship based on your product type, order volume, and delivery capabilities.
- List your products: Add product titles, images, descriptions, prices, quantities, tax details, and other required information.
- Launch your store: Amazon requires sellers to complete at least one product listing before launching their store.
- Manage orders and inventory: Track stock levels, process orders on time, monitor returns, and avoid stockouts.
- Track payments and fees: Review Amazon settlements, referral fees, shipping charges, fulfilment costs, and other deductions.
- Improve product visibility: Optimise listings, maintain competitive pricing, use relevant advertising campaigns, and provide reliable fulfilment.
- Scale across channels: As your business grows, use an inventory and order management system to synchronise Amazon with your website and other marketplaces.
This Amazon seller guide is designed for beginners as well as established businesses that want to improve their marketplace operations. Amazon’s registration, fee, tax, listing, and fulfilment rules may change, so always check the latest information in Seller Central before making business decisions.
How to Prepare for Selling Products on Amazon?
The time required to receive the first order varies based on product demand, listing quality, pricing, competition, advertising, inventory availability, and fulfilment performance. Some sellers may receive orders soon after launch, while others may need additional time to build visibility. If product details are not provided correctly, it may take even longer to get your first sale. Therefore, it is crucial to be well-prepared before starting the onboarding process to ensure a smooth and efficient setup.
1. Choose the Right Selling Plan
Amazon offers two selling plans, each with minimal charges, designed to suit different needs. If you’re a new seller, the Individual plan is a great option at $0.99 per item sold. For those looking for more benefits, the Professional plan at $39.99 per month provides additional tools and features. With the Professional plan, you can build your brand store, access advanced tools, and create promotional coupons to help boost your product visibility and sales. To understand the selling plan in-depth, you can refer to Amazon’s selling plan.
2. Free Brand Building
To build your brand on Amazon, you need to enroll in the Amazon Brand Registry, a free program that helps you establish and protect your brand. To qualify, you must have an active registered trademark or a pending trademark application.
3. Prepare Product Listing in Advance
Preparing your product information in advance makes it easier to list products on Amazon India and complete the seller onboarding process without delays. Ensure you have a clear and detailed product description, including size, type, and color, depending on the product category whether it’s electronics, fashion, or others. As per the latest update, effective from January 21, 2024, your product title must be concise, clear, and under 200 characters (including spaces). Special characters are not allowed, and repetition of words more than twice is prohibited. Additionally, you must have multiple high-quality images of your products ready before listing them will enhance your chances of success.
5. Fulfillment Models
Amazon offers various fulfillment models for various sellers operating at different scales. You can choose the fulfillment model suitable to your business from the following options.
- Self-ship – If you choose self-ship, you will store, pack, and ship your products on your own. This is a flexible option, as sellers can choose their delivery associates and set their own shipping price.
- Easy Ship – Easy ship allows sellers to transfer shipping responsibilities to Amazon. If you choose this fulfillment option, you will store and pack the products and hand over the package to an Amazon delivery agent. This fulfillment model is ideal for sellers who sell a variety of products and store them in their warehouse but want hassle-free shipping.
- Amazon FBA – Amazon FBA is an all-in-one solution where sellers can hand over complete responsibility to Amazon. Everything from storing, packing, shipping, and delivery is taken care of by Amazon. Sellers who want to save time and scale their business by selling a large volume of products can use Amazon FBA. This will save them time for product development, marketing, and sales.
The Self-Shipping model is best suited for sellers with large-scale warehousing and delivery networks, such as Kirana stores catering to nearby pin codes and offering same-day or next-day delivery through local delivery associates. Brands with their own warehouses but looking for hassle-free delivery often prefer the Easy Ship model. This is a great fit for sellers with a wide range of products, especially those with low margins, who want to tap into Amazon’s delivery expertise. On the other hand, FBA is generally preferred by brands with high product volume and margins, or those aiming to save time, scale their business, and do not have the infrastructure for order fulfillment. Sellers can consider FBA when their order volume, product margins, storage requirements and fulfilment needs justify the additional service costs.
Understand the Cost of Selling on Amazon
Amazon charges various fees, and understanding them is crucial so you can adjust your pricing accordingly and avoid any negative impact on your ROI. There are three main types of fees that Amazon levies on sellers.
1. Referral Fees
Referral fees vary by category. For example, baby products have an 8% referral fee, while eyewear is charged at 15%. On average, referral fees are around 15%, but they can range from 8% to 45%, depending on the product category. Total Referral Fees = Item price x Referral Fee percentage Example: If you are selling a book priced at ₹550 and if the referral fee percentage for books category is 10%, the Referral Fees = ₹ 550 x 10% = ₹10
2. Closing Fees
A closing fee of $1.80 per item is levied on media categories, including DVDs, music, software, computer/video games, and video game consoles.
- FBA Closing Fees: Total Closing Fees = Fees based on item price & category
- Easy Ship & Self Ship Closing Fees: Total Closing Fees = Fees based on item price
3. FBA Fees
If you choose Amazon FBA, charges will be levied per unit for picking, packing, shipping, handling customer service, and product returns. These costs are based on the weight and dimensions of your product. Additionally, Amazon charges monthly fees based on the daily average volume that your inventory occupies in the fulfillment centers, specifically for products that have been in the center for more than 181 days.
4. Amazon’s Fair Pricing Policy
Sellers can set their own prices; however, Amazon regularly monitors pricing to ensure compliance with its pricing policies. If any pricing violations are found, Amazon may take appropriate action.
Amazon New Seller Incentive – Get Benefits worth ₹28,000
- Promotional ad credits: Up to ₹26,000 worth ad promotional credits in Ads account + 2-month free ad account management support
- Rewards up to ₹2,000: Up to ₹2,000 in potential rewards for adding more listings
Requirements to Sell on Amazon India
Before you start selling on Amazon India, you need to meet certain identity, tax, banking, product, and fulfilment requirements. Most sellers need a valid GST number, while sellers who exclusively offer eligible GST-exempt products may be able to register using PAN details instead.
Basic requirements for Amazon seller registration
You will generally need:
- A valid mobile number and email address for account verification
- PAN details of the individual or business
- A valid GSTIN for taxable products
- PAN details if you exclusively sell eligible GST-exempt products
- An active bank account linked to your business
- A pickup address for receiving and dispatching customer orders
- Product details, including title, description, images, price, quantity, and category
- Applicable licences, certifications, or category approvals
- A barcode, GTIN, ISBN, or other product identifier, where required
- A fulfilment plan through FBA, Easy Ship, or Self-Ship
GST requirement
A valid GST number is generally required to sell taxable products on Amazon India. However, sellers who exclusively sell eligible GST-exempt products may be able to register without GST by providing PAN details during the registration process.
GST requirements may vary depending on the product category, business structure, and applicable tax regulations. Therefore, check the latest Amazon guidelines or consult a tax professional before registering.
Product and category requirements
Some product categories may require additional documents or approvals before you can list and sell products. These may include food licences, brand authorisation, safety certificates, expiry details, product composition, or other regulatory documents.
Make sure your product information is accurate and complete before creating a listing. Missing documents, incorrect tax details, poor-quality images, or incomplete product information may delay approval or result in listing rejection.
Fulfilment requirements
You must also choose how your orders will be stored, packed, and delivered:
- FBA: Amazon stores, packs, ships, and supports eligible orders.
- Easy Ship: You store and pack the products, while Amazon manages delivery.
- Self-Ship: You manage storage, packing, shipping, and delivery yourself.
The right fulfilment method depends on your product type, order volume, margins, warehouse capacity, and delivery network.
For the latest requirements, refer to Amazon’s official seller registration guidance.
What Is Amazon Seller Central?
Amazon Seller Central is the online platform where sellers manage their Amazon business. After creating an Amazon seller account, sellers can use Seller Central to create product listings, manage inventory, process orders, review payments, monitor account health, manage returns, and track business performance.
To access the platform, visit Amazon Seller Central India and log in using your registered email address or mobile number and password.
What can sellers manage through Amazon Seller Central?
Sellers can use the Amazon Seller Central dashboard to manage:
- Product listings and catalogue information
- Product prices and available inventory
- Customer orders and fulfilment
- Returns, refunds and replacements
- Payments, fees and settlement reports
- Sponsored Ads and promotional campaigns
- Shipping and fulfilment preferences
- Seller performance metrics
- Account health and policy notifications
- Business and sales reports
- Customer messages and support requests
How to log in to Amazon Seller Central
- Visit the Amazon Seller Central India website.
- Select Log in.
- Enter the email address or mobile number linked to your seller account.
- Enter your password.
- Complete OTP or two-step verification, if requested.
- Access your Amazon seller dashboard.
If you are registering for the first time, select Register now or Start Selling and complete the Amazon seller account creation process.
What is the Amazon Seller Central dashboard?
The Amazon Seller Central dashboard provides an overview of your marketplace operations. Depending on your account and selling activity, it may show open orders, sales, inventory alerts, account health notifications, payment information, customer returns, listing issues and advertising performance.
Checking the dashboard regularly can help you identify stockouts, delayed orders, listing errors, policy notifications and payment discrepancies before they affect your business.
What should new sellers check in Seller Central?
After logging in, new sellers should:
- Complete their account and tax information
- Add their bank account and pickup address
- Review account health notifications
- Add and verify product listings
- Check available inventory
- Configure shipping and fulfilment preferences
- Review orders and return requests
- Monitor payments and seller fees
- Check for listing or category approval requirements
As your business grows and you begin selling through Amazon and other marketplaces, an order and inventory management system can help you manage orders, stock levels and fulfilment operations from a centralised platform.
Amazon Seller Central features and account requirements may vary depending on your seller account, product category and fulfilment method. Always refer to the latest instructions available in your Seller Central account.
Amazon Seller Registration – Step by Step Registration Process
Step 1: Start Amazon Seller Registration
- Register as an Amazon seller by clicking on this link https://sell.amazon.in/ and click on Start Selling.
- If you already have a customer account, you can use the login details to verify your phone number via OTP verification.
- If you don’t have the consumer login details, click on ‘Create Your Amazon Account’.
- Enter the details: Name, mobile no., Email Address, etc. Click to continue.
Source – Amazon India
Step 2: Enter GST Number
After signing in, you’ll need to enter your GST number. If you’re selling GST-exempt items (like books), select the option indicating you only sell tax-exempt products.
Step 3: Verify GST number
After entering your GST number, click ‘Continue to Verify’ and upload your GSTIN certificate (Form Reg-06 with Annexure A and B) in PDF, JPG, or DOC format (under 10MB). Then, click ‘Submit GST document’. Verification may take up to 72 hours, and you’ll receive an email with the result. While awaiting verification, you can proceed with other registration steps.
Step 4: Enter Store Name
Give your Amazon.in store a unique name to represent your business. You can either pick a name yourself or choose one of Amazon’s suggested options.
Step 5: Enter Pick Up Address
Enter the pickup address where Amazon will collect products for your orders. You can use the GST-registered address or add a new one under Account Settings in Seller Central. Make sure the pickup address is in the same state as your GST registration.
Step 6: Choose the Shipping Method
If you opt for Easy Ship, you’ll need to decide how shipping charges are handled. You can either include them in the product price to offer free delivery or list delivery charges separately.
Step 7: Select Bank Account
Enter the details of your active bank account, which will be used to transfer earnings from your Amazon.in sales. This account must be linked to your business transactions.
Step 8: Select Default Tax Rate
The Default GST rate or Product Tax Code (PTC) defines the applicable tax rate for product categories as per government regulations. This rate is automatically applied to your product listings unless you choose a different tax code for a specific product.
Step 9: List Your Product
Click ‘Add products and start selling’ to begin listing your products. This step is essential for launching your store on Amazon.in. Enter product details such as images, descriptions, and prices, which will help customers evaluate your offerings. At least one product listing must be completed to launch your store. 
Inspiring Amazon Seller Sucess Story
Pankaj Bhatia, founder of Protecta’s, who sells laptop bags, faced significant challenges that nearly forced him to shut down his business due to payment issues with another e-commerce platform. After two difficult years, he decided to explore online selling once more, this time with Amazon. The decision proved transformative, as their business achieved 200% business growth. Today, he runs a thriving business, offering high-quality laptop bags and tech gear to customers nationwide.
How to List Products on Amazon India
After completing Amazon seller registration, the next step is to add your products through Amazon Seller Central. You can either add your offer to an existing product page or create a new product listing if the product is not already available in Amazon’s catalogue.
Steps to list products on Amazon India
1. Log in to Amazon Seller Central
Sign in to your Seller Central account and select Add Products or the relevant product-listing option.
2. Search for an existing product
Search for the product using its ASIN, barcode, GTIN, ISBN, brand name, or product name. An ASIN is Amazon’s unique identification number for a product listed on its marketplace.
3. Select “Sell this product”
If the correct product page already exists, select Sell this product and add your offer details, such as price, quantity, SKU, and fulfilment method.
4. Create a new product listing
If you cannot find a matching product page, choose the option to create a new product listing. Make sure the product does not already exist in Amazon’s catalogue before creating a new page.
5. Choose the correct category
Select the category and product type that accurately describe your product. Choosing the wrong category may affect discoverability or delay listing approval.
6. Add the product title
Create a clear and descriptive title that includes the brand, product type, important features, size, colour, quantity, or model details, where relevant.
7. Upload product images
Add clear, high-resolution images that show the product from different angles. Use images that accurately represent the product and follow Amazon’s image guidelines.
8. Add bullet points and product description
Use bullet points to highlight the product’s key features and benefits. Add a detailed description explaining how the product works, who it is suitable for, and what is included in the package.
9. Enter price, MRP and quantity
Add the applicable MRP, selling price, available quantity, and seller SKU. Review your pricing carefully before submitting the listing.
10. Add product tax details
Select the correct Product Tax Code or applicable tax information for the product category. Incorrect tax details may affect invoicing and order processing.
11. Add product variations
If the product is available in different sizes, colours, flavours, scents, or pack quantities, add them as variations under the same product family where applicable.
12. Enter weight and dimensions
Provide accurate product and package weight and dimensions. These details may be used to calculate shipping, fulfilment, storage, and other applicable charges.
13. Add compliance information
Enter ingredients, expiry dates, manufacturer details, country of origin, safety information, or category-specific certifications wherever required.
14. Submit the listing for review
Review all product information, submit the listing, and address any errors or missing information identified by Amazon. Once approved, the product can become available for sale based on the selected fulfilment and inventory settings.
How to Sell on Amazon India for Beginners
Selling on Amazon India can help beginners reach customers across the country without setting up a separate e-commerce website. To get started, you need to create an Amazon Seller Central account, submit the required business and tax details, add your products, choose a fulfilment method, and manage orders through the seller dashboard.
Step-by-step process for beginners
1. Choose a product to sell
Research customer demand, competition, product margins, shipping costs, return risks, and category requirements before selecting a product.
2. Check the seller requirements
Keep your PAN details, GSTIN for taxable products, bank account, mobile number, email address, pickup address, and product information ready.
3. Create an Amazon seller account
Visit Amazon Seller Central India and select Start Selling or Register now. You can use an existing Amazon account or create a new one.
4. Submit your GST or PAN details
Most sellers need a valid GST number for taxable products. Sellers who exclusively sell eligible GST-exempt products may be able to register using PAN details instead.
5. Add your store and pickup details
Enter a unique store name and provide the address from which Amazon or your delivery partner will collect orders.
6. Add your bank account
Provide an active bank account linked to your business so Amazon can transfer your eligible settlement amount.
7. Choose a fulfilment method
Beginners can select from FBA, Easy Ship, or Self-Ship based on their storage, packing, delivery, and operational capabilities.
8. List your products
Add product titles, images, descriptions, bullet points, prices, quantities, tax details, dimensions, and other required information.
9. Launch your store
Amazon requires sellers to complete at least one product listing before launching their store.
10. Manage orders and inventory
Check new orders regularly, maintain sufficient stock, dispatch products on time, monitor returns, and review seller performance.
11. Promote your products
Improve your product listings, maintain competitive pricing, use Sponsored Ads where suitable, and offer promotions only when they support your profit margins.
12. Track fees and payments
Review referral fees, closing fees, shipping charges, fulfilment costs, refunds, returns, and settlement reports in Seller Central.
Beginner tips for selling on Amazon India
- Start with a small number of products.
- Calculate all Amazon fees before deciding your selling price.
- Use clear and accurate product images.
- Avoid making misleading product claims.
- Keep your inventory updated.
- Respond to customer issues promptly.
- Monitor account health and fulfilment performance.
- Track profit instead of focusing only on sales volume.
- Expand to other marketplaces after your Amazon operations become stable.
Amazon’s registration, fees, GST, listing, and fulfilment requirements may change. Always check the latest instructions in Amazon Seller Central before registering or listing products.
Product Listing Requirements
Before submitting an Amazon product listing, make sure you have the following information ready:
- Accurate product title
- Brand name
- Product category and type
- High-quality product images
- Product features and benefits
- Product description
- Seller SKU
- MRP and selling price
- Available inventory quantity
- Product dimensions and weight
- GST and Product Tax Code details
- Barcode, GTIN, ISBN, or other product identifier, where required
- Size, colour, flavour, or pack-size variations
- Ingredients and nutritional details, where applicable
- Manufacturing, expiry, and shelf-life details, where applicable
- Required licences, certifications, or compliance information
- Warranty or after-sales information, where applicable
Tips for creating a better Amazon product listing
Use relevant search terms naturally in the product title, bullet points, and description, but avoid unnecessary repetition or misleading claims. Use accurate product information, show the product clearly through images, and ensure that the listing matches the item customers will receive.
A complete and accurate listing can help customers understand the product, compare it with alternatives, and make a purchase decision. It can also reduce listing errors, customer queries, cancellations, and avoidable returns.
Amazon’s listing requirements may vary by category and product type. Always review the latest instructions in Seller Central before creating or updating a product listing.
Strategies for Faster Growth on Amazon in 2026
1. Choose Product Wisely
The product category you choose to sell on Amazon plays a significant role in shaping your business. For instance, in the fashion category, particularly with apparel, returns can be high, with return rates of around 26%. In footwear, returns may vary between 22% and 30%. On the other hand, FMCG products typically have minimal returns, though they come with stricter certification requirements. It’s crucial to consider these factors and weigh the pros and cons of each category. Ideally, you should choose a product category that aligns with your expertise, allowing you to better navigate the challenges and grow your business effectively.
2. Smart Product Listing
If the product you want to sell already exists on Amazon.in, you can simply search it with ASIN (Amazon Standard Identification Number) and add your price and quantity to these ASINs to list and start selling. You can use UPC (Universal Product Code), EAN (European Article Number), or ISBN (International Standard Book Number) to search for product names, brand names, model numbers, etc. But If no matching product page is available, create a new Amazon product listing by adding the product category, title, images, description, pricing, tax details, and inventory information.
- Title – 200 characters max; capitalize the first letter of every word
- Image – 500 x 500 pixels or 1,000 x 1,000 to increase listing quality
- Variations – Such as different colors, scents, or sizes
- Bullet points – Short, descriptive sentences highlighting key features and benefits
- Description – Optimize using keywords to improve listing discoverability.
3. Post-Purchase Emails to Boost Ratings
Amazon prioritizes customer satisfaction by showcasing the best products at competitive prices. As a seller, the number of reviews and ratings your products accumulate directly impacts their visibility, making them a key factor in driving sales. To encourage this, consider sending post-purchase emails or SMS to your customers, simplifying the process of leaving feedback and ultimately enhancing your product’s chances of gaining more attention.
4. Sponsered Ads
Many new sellers overlook the power of Sponsored Ads on Amazon. To improve visibility, it’s crucial to run ads consistently for at least 120 days. Ideally, you should allocate 10 times the price of your product for advertising to boost its presence. While it may take time to see results, consistent effort can yield a strong return on investment (ROI) in the long run.
Source – Amazon India
5. Promote Hero Products
In the early stages, sellers should identify the products gaining the most traction and focus on promoting those “hero products” for greater growth rather than spreading efforts across all items. Running PPC ads on these key products can help drive conversions and accelerate their success on Amazon.
6. Lightning Deals
Lightning deals are a great way to improve your product’s organic ranking on Amazon. Since these deals are time-limited, they create a sense of urgency, driving more attention and traffic to your products. Additionally, they provide an excellent opportunity to clear excess inventory. Just keep in mind that lightning deals are time-sensitive, so fulfilling orders promptly is crucial to maintaining a positive seller performance.
7. Vendor Powered Coupons
Vendor-powered coupons are an effective way for sellers to attract new customers and boost conversions. They also enhance search visibility, giving your product priority over competitors. The flexibility to activate or deactivate coupons at any time allows you to manage promotions efficiently. To learn how to add coupons to your products, follow this guide.
8. Smart Inventory Management
Manual inventory management has a lot of constraints– you can’t put 100% inventory live as it will be too risky. As your sales channel increases, distributing inventories will become complex. Every time the order arrives, you need to manually update inventory across all sales channels. Now, imagine doing this a hundred times a day! On top of that, you’ll constantly need to switch between different sales channel panels throughout the day. Using advanced Inventory management solutions, you can put 100% inventory live across all sales channels. For instance, you have 100 units of inventory and want to sell on five different channels. You can show all 100 units of inventory on all sales channels. Advanced IMS solutions provide a centralized view where you can track inventory levels across different channels in one place and don’t need to visit different panels, thus reducing hassle and time. Moreover, you can put inventory formulas to block inventory on a particular sales channel.
9. Avoiding Shipping – Related Issues
In today’s scenario, consumers want their order as soon as possible. They may make their purchasing decisions based on the delivery date of the product. But, on the seller’s end, it becomes a huge responsibility to ensure that the order reaches the right location and at the right time. But, factors like rising shipping costs, lost shipments, and environmental factors can cause delays. Issues in shipment can cause a ripple effect as they increase the SLA breaches and return rate, ultimately adding to the seller’s cost. Now that you are aware of potential mistakes, let’s see what can be done if you get stuck in any of the above-mentioned scenarios.
Amazon Payment Cycle & Reconciliation Process
While Myntra settles payment in 10-15 days and Flipkart in 10 days, Amazon settles payment in 7 days. The first time settlement will be within 14 days, but subsequently, it will be after every 7 days. Amazon has an easy three-step reconciliation verification process. But before we understand the process, let’s see the important data required for the reconciliation process .
- All orders report – A comprehensive report of all your Amazon orders with invoice specifics.
- Disbursement report – it contains all information regarding Amazon payment to your account.
- All Returns – A report with all the data regarding returns.
- FBA return – It contains order-level reimbursement information.
- SKU Master – it is a master list of SKU or products
- Bank Statement – All data regarding bank transactions, including disbursement from Amazon.
Three-Step Verification Process
1. Payment Verification
The payment verification can be done by breaking down the expected & received sales. This section reveals any difference between the amount you anticipated or received and the amount actually disbursed from Amazon. It also contains the reconciled and unreconciled orders, underpayments, and overpayments from Amazon.
2. Amazon Fees Verification
Amazon levies various fees on each category-shipping fee, including closing fees, referral fees & more. Here, sellers can identify if there is any discrepancy in the fee applied by Amazon.
3. Bank Settlement Reconciliation
This step includes a complete overview of the bank settlement process. This analysis highlights settlement discrepancies like the settlement received from Amazon Amazon settlement received but missing from the settlement report.
How to sell on Amazon without GST
Many sellers are unaware that Amazon offers two categories for selling: GST levied and GST exempt. For certain products, sellers are required to pay GST, with rates varying by product category. For example, electronics are taxed at 18%, while ready-made garments are taxed at 12%. However, there are specific products which sellers can sell without GST because those goods come under the GST-exempted category. There are primarily two types of GST exemptions for goods:
- Absolute Exemption: Goods that fall under absolute exemption are exempt from GST without any specific conditions. This exemption applies regardless of the supplier or receiver of the goods, as well as whether the supply is interstate or intrastate.
- Conditional Exemption: Certain goods may be exempt from GST subject to specific terms and conditions, as outlined in the GST Act, amendments, and notifications.
List of GST – exempted Products on Amazon India
- Food – cereals, ginger, salt, Non-branded flour, gram flour, whole flour.
- Tools and instruments- Hearing aids, Tools for agricultural work, Handmade musical instruments.
- Miscellaneous – Books, maps, newspapers, journals, Indian national flag, Organic manure.
If you are looking to sell without GST, Amazon can be a good platform to start. Before you begin selling, ensure that your product category qualifies as a GST-exempted good and familiarize yourself with Amazon’s GST guidelines.
Which tools integrate with Amazon for real-time inventory updates and forecasting?
For ecommerce businesses selling on Amazon, the right inventory management software should synchronize inventory in real time, process orders, and provide accurate stock visibility across warehouses and other sales channels. When choosing a tool, look for Amazon integration, automated inventory synchronization, multi-channel inventory management, inventory reporting, and demand-planning capabilities.
Unicommerce integrates with Amazon and supports inventory synchronization, order processing, and catalog synchronization. For Amazon India, sellers can enable order and inventory sync so that orders flow into Unicommerce and inventory updates can be pushed back to the Amazon channel.
For businesses selling across multiple channels, Unicommerce can also synchronize inventory across marketplaces and ecommerce platforms, helping maintain consistent stock availability and reduce the risk of overselling. Its marketplace integration capabilities include Amazon, Shopify, Flipkart, Meesho, Magento, and other channels.
When comparing Amazon inventory management tools, consider these key capabilities:
- Real-time Amazon inventory synchronization
- Multi-channel inventory management
- Multi-warehouse inventory visibility
- Automated order and inventory updates
- Catalog and SKU synchronization
- Inventory reporting and analytics
- Demand forecasting and replenishment capabilities
- Integration with other marketplaces and ecommerce platformsFor ecommerce brands managing Amazon alongside other sales channels, Unicommerce can act as a centralized inventory and order management platform, helping synchronize inventory and orders across channels while providing a unified view of stock.
How to Maintain Amazon Seller Account Health
Amazon seller account health reflects how well you follow marketplace policies and fulfil customer orders. Maintaining good account health can help protect your selling privileges, improve customer trust, and reduce the risk of account warnings, listing restrictions, or suspension.
What affects Amazon seller performance?
Amazon may evaluate several aspects of your seller performance, including:
- Order defect rate: The percentage of orders that result in negative feedback, an A-to-z Guarantee claim, or a chargeback.
- Late shipment rate: The percentage of seller-fulfilled orders shipped after the expected dispatch date.
- Cancellation rate: The percentage of orders cancelled by the seller before shipment confirmation.
- Valid tracking rate: The percentage of shipments with accurate tracking information that can be verified by the delivery partner.
- Customer complaints: Repeated complaints about product quality, inaccurate descriptions, damaged items, late delivery, or poor customer service.
- Returns and refunds: A high volume of returns, refund requests, or product-condition complaints may indicate listing or fulfilment problems.
- Policy violations: Violations may include prohibited products, misleading claims, intellectual property issues, review manipulation, or inaccurate seller information.
- Product authenticity complaints: Complaints about counterfeit, used, unauthorised, or materially different products can seriously affect your account.
- Account warnings: Amazon may send warnings when it identifies policy, performance, listing, or verification issues.
- Listing restrictions: Certain products, brands, categories, or keywords may require approval or may not be permitted for sale.
How to Avoid Amazon Seller Account Suspension
Follow these practices to protect your Amazon seller account:
1. Dispatch Orders on Time
Process and dispatch every order within the handling time shown to customers. Late shipments can affect your seller performance and may lead to negative feedback, cancellations, or account warnings.
2. Upload Accurate Tracking Information
Add correct tracking details as soon as the order is shipped. Make sure the courier collects and scans the package so the tracking information remains valid and visible to the customer.
3. Keep Inventory Accurate
Update inventory regularly across Amazon and other sales channels. Accurate stock levels help prevent overselling, order cancellations, delayed dispatches, and disappointed customers.
4. Create Accurate Product Listings
Ensure that the product title, images, description, specifications, price, and condition accurately represent the product being sold. Misleading or incomplete information can increase returns, complaints, and listing restrictions.
5. Sell Genuine Products
Source products from reliable suppliers and maintain invoices, purchase records, and brand authorisation documents. These records can help you respond to product authenticity complaints or verification requests.
6. Follow Category and Product Policies
Check whether your product requires category approval, licences, certifications, safety information, or specific labelling. Listing restricted or non-compliant products can result in removal, policy violations, or account suspension.
7. Respond to Customers Promptly
Respond to customer questions, delivery concerns, return requests, and complaints within the required timeframe. Clear and timely communication can help resolve issues before they lead to negative feedback or claims.
8. Avoid Review Manipulation
Never buy reviews, create fake accounts, offer incentives for positive reviews, or ask customers to remove negative feedback. Follow Amazon’s review policies and focus on providing accurate product information and reliable service.
9. Monitor Account Health Regularly
Review the Account Health dashboard in Seller Central to track performance metrics, policy notifications, warnings, and listing issues. Taking corrective action early can help prevent small problems from becoming serious account restrictions.
10. Submit a Clear Appeal When Required
If Amazon restricts or suspends your account, identify the exact cause of the issue before submitting an appeal. Explain the corrective actions already taken and provide a clear plan to prevent the problem from happening again.
What should you do after receiving an Amazon account warning?
Do not ignore an account warning. Read the notification carefully, identify the affected order, listing, product, or policy, and submit the requested documents or corrective action within the specified time. Keep records of invoices, supplier details, shipping information, customer communication, and corrective steps.
Amazon’s performance targets, policies, and account-health requirements may change by marketplace, category, fulfilment method, and seller account. Always review the latest information in your Seller Central Account Health dashboard and follow Amazon’s current policies.
Sell on Amazon – Build a Strong Festive Marketing Strategy
1. Make your Products Visible
Consumers are unlikely to buy your product unless they find it. In physical stores, your employees may help them find the product, but on the online marketplace, consumers search for the product via keywords. Sellers must ensure that their catalog has all the relevant keywords to your product. Another way to make your product visible is through Sponsored product campaigns. Let’s understand this further.
2. Use Amazon Ads
The festive season is the time when you can strategize your ad campaigns to make the most use of marketplaces. Amazon Ads could be the best way to reach out to a wider audience during the festive season. The seller can optimize their advertising strategy before, during, and after the festive season. You can learn more about it through Amazon video lectures.
3. Stay Updated With Inventories
Real-time inventory updates can help you remain updated during festive sales. The festive season is a time when you can quickly run out of stock, but when you have the idea of fluctuating inventory updates, it will be easy to restock your inventory according to the estimated upcoming orders.
Maximize Growth and Visibility on Amazon
Amazon holds an identity for efficient operations and ample scope for scalability by expanding its reach over 180+ countries. Amazon’s data-driven ecosystem enables sellers to optimize product listings, pricing, and inventory. It provides streamlined processes, advanced shipping models, and faster payment cycles, empowering sellers to thrive in a demanding yet rewarding marketplace. Start selling on Amazon now and scale your business like never before! 
FAQs: How to Sell on Amazon India
1. How to start selling on Amazon India for the first time?
To start selling on Amazon India, create a seller account on Amazon Seller Central, provide your business details, GST or PAN (for exempt products), bank account information, and list at least one product. Once approved, you can begin receiving orders.
2. What documents are required for Amazon seller registration in India?
Amazon seller registration requires a PAN card, GST number (unless selling GST-exempt products), active bank account details, a valid email ID, mobile number, and a pickup address matching the GST state.
3. Is Amazon seller registration free in India?
Yes, creating an Amazon seller account is free. However, Amazon charges referral fees on each sale, and sellers opting for the Professional plan pay a monthly subscription fee.
4. How long does it take to start selling products on Amazon India?
It usually takes 90 to 120 days to start receiving consistent orders after registration. Sellers who upload accurate product listings, images, and pricing may start receiving orders sooner.
5. How to sell products on Amazon India without GST?
You can sell on Amazon without GST if you only sell GST-exempt products such as books, newspapers, unbranded food grains, or organic manure. During registration, select the option stating you sell only tax-exempt products.
6. What are the different selling plans available on Amazon India?
Amazon offers two selling plans: the Individual plan, charged per item sold, and the Professional plan, which has a monthly fee and provides access to advanced selling tools, ads, and brand-building features.
7. How to sell products on Amazon India using Fulfillment by Amazon (FBA)?
With Amazon FBA, sellers send inventory to Amazon fulfillment centers. Amazon handles storage, packing, shipping, customer service, and returns, allowing sellers to focus on product sourcing and marketing.
8. What fees are involved when selling products on Amazon?
Amazon charges referral fees based on product category, closing fees for select categories, shipping fees (for Easy Ship or Self Ship), and FBA fees if Fulfillment by Amazon is used.
9. How to list products correctly on Amazon India?
To list products on Amazon, use accurate titles, bullet points, descriptions, and high-quality images. Ensure your product title is under 200 characters, avoid keyword repetition, and follow Amazon’s listing guidelines.
10. How to sell products on Amazon and get faster sales?
To get faster sales on Amazon, optimize product listings, run Sponsored Ads consistently, focus on hero products, use lightning deals, and maintain competitive pricing and reliable fulfillment.
11. Is there a minimum quantity required to sell on Amazon?
No, there is no minimum quantity required. You can sell even a single product on Amazon, though maintaining sufficient inventory improves order fulfillment and customer satisfaction.
12. How to manage inventory effectively when selling on Amazon?
Use Amazon’s inventory tools or an advanced inventory management system to track stock levels, avoid stockouts, manage multi-channel sales, and maintain accurate inventory across warehouses.
13. Can individuals sell on Amazon India or is a company required?
Both individuals and registered businesses can sell on Amazon India. Individual sellers need a PAN card, while businesses must provide GST details unless selling exempt products.
14. How does Amazon payment settlement work for sellers in India?
Amazon settles payments every 7 days after the first settlement cycle. Sellers can track disbursements, fees, and deductions through Seller Central reports and reconcile payments using order and bank statements.
15. What are the best strategies to grow sales on Amazon in 2026?
Key strategies include choosing the right product category, optimizing listings, using Sponsored Ads, leveraging FBA, managing inventory smartly, and running festive promotions and lightning deals.
16. How do packaging requirements differ between Amazon Easy Ship and Self-Ship?
With Easy Ship, the seller generally stores and packs the order before handing it to Amazon’s delivery partner. With Self-Ship, the seller is responsible for packing the order and arranging delivery through their own courier or logistics partner. Packaging must follow Amazon’s current product and shipping requirements.
17. What is Amazon Seller Central?
Amazon Seller Central is the platform sellers use to register their business, create and manage product listings, process orders, monitor inventory, review payments, manage returns and track seller performance.
Written by
Sakshi Sinha
Content Strategist · Unicommerce
I’m an avid reader who genuinely believes a great blog can shift how you see the world or at least how you run your warehouse. At Unicommerce, I turn complex e-commerce operations into stories that actually click. When my screen-weary eyes finally beg for mercy, I’m out chasing Coco, my wonderfully chaotic dog, around the park. Life’s too short for boring content or boring walks.