How OZiva, a Leading Plant-Based Brand, Achieved a 99.99%+ Order Fulfillment Rate and 137%+ Sale Order Growth with Unicommerce
OZiva joining hands with Unicommerce has fueled a substantial surge in sales orders, reflecting a growth of over 137% in just 3 years!
What OZiva Achieved Using Unicommerce?
99.99% Order Fulfillment Rate
137%+ Sale Order Growth in 3 Years
Expansion in Sales Channels from 6 to 12
1 Mn+ Live Inventory Count
519% Increase in Catalog Size
About OZiva – Clean, Plant based Nutrition & Beauty Products
Launched in 2016, OZiva, a D2C nutraceutical brand, is on a mission to promote healthier living among Indians. Specializing in plant-based and clean-label products, their core focus areas include Lifestyle Protein, Hair and Beauty Supplements, and Women’s Health.
OZiva’s commitment to clean nutrition is evident in its product offerings. These products are 100% clean and free from harmful chemicals or ingredients. They support stamina, recovery, lean muscle development, and overall fitness.
As OZiva continued to expand its product offerings and reach, the brand recognized the need for a robust technology partner to manage its growing operations efficiently. That’s when they forged a valuable partnership with Unicommerce.
Challenges Faced By the OZiva
- Order Labeling for Seamless Deliveries – In the pursuit of optimizing its delivery process, OZiva recognized the need for an improved order labeling system specifically tailored for Same Day Delivery (SDD) and Next Day Delivery (NDD). The aim was to enhance the efficiency and accuracy of these time-sensitive deliveries.
Driven by the brand’s unwavering commitment to customer satisfaction, this requirement emphasized the importance of refining the labeling process to meet the heightened expectations associated with swift deliveries.
- Need for Different Traceability Requirements – OZiva needed an inventory management system that could accommodate diverse traceability needs across multiple facilities. Given the varied nature of their product range, the brand had to implement traceability measures at different levels. For certain products, item-level traceability was imperative, requiring tracking of individual items.
Others necessitated SKU traceability with batching considerations. Strikingly, there were products where no traceability was required at all. Handling these distinct traceability requirements highlighted the importance of managing diverse inventory types within the brand’s warehousing network.
- Managing Extensive SKU Inventory – Within OZiva’s product portfolio encompasses a diverse range of SKUs, the intricacy of organizing, optimizing, and ensuring the accessibility of products became a significant undertaking. There was a need to maintain a balance between shelf organization and SKU management, striving to ensure that the vast array of products was readily available, easily navigable, and strategically positioned for operational efficiency.
- Order Allocation with a Blend of Inventory Availability and Proximity – The brand sought a system that seamlessly allocated orders to facilities upon placement, using a dynamic approach based on two crucial parameters. The first parameter involved determining the nearest facility, while the second focused on the availability of inventory. The objective was to create a fluid mechanism where, upon order placement, the system intelligently directed it to the nearest facility with accessible inventory.
In cases where the nearest facility lacked the required inventory, the system seamlessly rerouted the order to the next nearest facility with available inventory. This approach aimed to enhance order fulfillment efficiency by combining geographic proximity and real-time inventory status for optimal order routing.
- Demand for Tailored Reporting Solutions – To facilitate informed decision-making, the brand recognized the need for robust reporting capabilities. The necessity arose from the need to seamlessly view data from all facilities from a single report. Specifically, the brand required detailed insights into its inward inventory, encompassing all relevant details.
Furthermore, to streamline communication, there was a distinct requirement for a system that could effortlessly dispatch daily reports to designated individuals. This emphasis on customized reporting underscored the brand’s commitment to acquiring precise and timely information to drive strategic decision-making.
Solutions Offered to Oziva
- Efficient Order Labeling for Time-Sensitive Deliveries: – In response to OZiva’s need for a more streamlined order labeling system for Same Day Delivery (SDD) and Next Day Delivery (NDD), Unicommerce introduced a tailored solution. A custom field in the order processing system was implemented to clearly identify SDD and NDD orders from the point of creation. This implementation significantly expedited the order fulfillment process, ensuring that time-sensitive deliveries receive the attention they deserve.
- Adaptive Traceability Solutions Across Warehousing Network: – Unicommerce implemented a range of traceability solutions tailored to OZiva’s diverse product inventory. This adaptive approach is evident in the unique needs of different categories within OZiva’s six facilities. Four facilities prioritize item-level traceability, ensuring tracking of individual products, especially vital for items requiring detailed monitoring.
Moreover, one facility focuses on SKU-level traceability with batching considerations, providing a comprehensive oversight of products at the SKU level. During the inwarding of inventory and GRN stages, the batch attribute captures expiry details, emphasizing precision in monitoring and aligning with OZiva’s quality control standards.
Also, one facility is marked at “none traceability,” where no specific traceability requirements are mandated. This flexible strategy ensures efficiency and compliance, reflecting Unicommerce’s commitment to meeting the diverse needs of OZiva’s warehousing network. - Efficient Shelf Organization for Seamless Warehouse Operations: – To address the complexities of organizing and optimizing OZiva’s extensive SKU inventory, Unicommerce introduced the shelf management feature. The system accommodates the diverse range of OZiva’s products, ensuring that each item is readily accessible and strategically positioned for operational efficiency.
This comprehensive shelf management solution not only considers the physical placement of products but also integrates with the order allocation system, contributing to a seamless and timely fulfillment experience. - Optimized Order Allocation Through Customized Script: – Unicommerce enhanced order allocation for OZiva through the creation of the “OZiva Facility Allocation Script.” This script optimizes order routing by considering proximity and real-time inventory availability.
Ultimately, this approach centers around ensuring customer satisfaction. By optimizing order allocation, Unicommerce’s customized script contributes to a seamless and timely fulfillment experience, aligning with OZiva’s commitment to delivering quality service to its customers.
“Unicommerce has been instrumental in OZiva’s success story. Their dedication and innovative technology have been crucial in navigating our expanding business landscape. Thank you, Unicommerce, for being an invaluable partner in our journey to redefine the nutraceutical industry.”
Impact on Business of OZiva
OZiva’s collaboration with Unicommerce had a transformative impact on its business landscape. Over the past three years, the nutraceutical brand has witnessed remarkable achievements:
- OZiva now boasts an exceptional 99.99%+ order fulfillment rate, ensuring that customer expectations are not only met but consistently surpassed, fostering a reputation for reliable and timely service.
- The strategic partnership with Unicommerce has fueled a substantial surge in sales orders, reflecting a growth of over 137% in just 3 years.
- OZiva’s presence has expanded from managing sales on six channels to a diversified portfolio of twelve sales platforms. This broadened reach allowed OZiva to connect with new customer segments and explore emerging markets.
- OZiva now manages a live inventory of over 1 million units, showcasing a robust system for tracking and managing product availability.
- The brand’s product catalog has witnessed an extraordinary growth of 519%, showcasing the brand’s commitment to offering an extensive range of clean and plant-based products to cater to diverse customer needs.
The synergy between OZiva and Unicommerce has not only addressed specific operational challenges but has propelled the brand to new heights of efficiency, growth, and customer satisfaction in the competitive nutraceutical market.
Impact Highlights
- 99.99%+ Order Fulfillment Rate
- 137%+ Sale Order Growth in 3 Years
- Expansion in Sales Channels from 6 to 12
- 1 Mn+ Live Inventory Count
- 19% Increase in Catalog Size