How Gini and Jony Company Reported a 99.99% Order Fulfillment Rate with 2X Growth in 4 Years!
Gini and Jony joined hands with Unicommerce back in 2020 and have experienced a whooping 2X sales order growth!
What Gini and Jony Achieved Using Unicommerce?
99.99% Order Fulfillment Rate
2X Sales Order Growth
180K+ Live Catalog Count
160K+ Live Inventory Count
About the Gini and Jony Kids Wear
Founded in 1980, Gini & Jony is an Indian Kid’s fashion brand promoted by the Lakhani Brothers. The brand sells clothing through both company-owned and franchise outlets and is currently present in 106 cities. It operates 200 exclusive brand outlets and is available in major multi-brand stores like Shoppers Stop, Lifestyle Stores, Pantaloons, and more.
Built with a vision to empower children, helping them express their unique personalities and develop their own sense of style. The brand believes that its purpose goes beyond just creating garments; it aims to empower children through sustainable and innovative fashion. Gini and Jony is already a popular name in Kid’s Fashion, experiencing a sharp rise in order volume.
With multiple offline stores and an extensive digital presence, the kid’s brand needed an intelligent solution to map its inventory and facilitate order processing, as the previous solution provider was not able to maintain an inventory and order sync with multiple marketplaces. After careful analysis, Gini & Jony partnered with Unicommerce to overcome these challenges with a system that can effectively resolve them.
Challenges Faced by the Gini and Jony Company
- Issues with Inventory Synchronization – Gini & Jony encountered difficulties related to inventory synchronization. With its products listed on various marketplaces, the brand had previously implemented an Inventory Management Solution to track its inventory and orders across these platforms. However, they faced difficulties due to inadequate integration between the APIs of their chosen technology provider and the APIs of multiple marketplaces. Consequently, this has resulted in several issues, such as missed order deliveries and a lack of order status updates on the dashboard. These problems led to prolonged delivery times, unfulfilled orders, and a substandard customer experience.
- Accurate SKU Mapping for a Large Inventory Base – Having a vast inventory base of 160K+ items and multiple SKUs, Gini & Jony faced the critical challenge of accurately mapping their SKUs with more than nine integrated marketplaces. The brand recognized the need for centralized order processing where every single SKU is correctly mapped across multiple marketplaces. Failure to ensure accurate SKU mapping could lead to wrong shipments being delivered, delayed order deliveries, and a poor customer experience. Ultimately, these challenges negatively impact the brand’s trust and customer’s post-purchase journey.
- Requirement to Streamline Warehouse Operations through ERP Integration – The trendy kid’s apparel brand recognized the need to integrate its ERP system (Logic ERP) to streamline its warehouse operations and keep track of every step of the order delivery journey. Without this integration, managing orders and inventory became a time-consuming task that exceeded the necessary resources. Also, the brand sought an integrated ERP solution that seamlessly synchronized with their OMS system, ensuring smooth information flow between both channels.
- Need for Comprehensive Reports and Sales Dashboard – Due to a significant increase in order volume, particularly during sale periods, the children’s fashion brand faced the need for accurate reports that would provide a comprehensive overview of their inventory and daily/weekly/monthly sales numbers and present this information in a clear and easily accessible dashboard. Gini & Jony also needed real-time inventory and order reports to identify order delivery delays, identify processing errors, and effectively manage their inventory based on customer demand.
Solutions Offered to Gini & Jony Company
- Seamless Order Processing and Inventory Mapping: – Giny & Jony is successfully integrated with 9 different marketplaces, including Ajio Omni, Amazon Easyship, Cloudtail, Firstcry, Flipkart, Myntra, Nykaa Fashion, Tatacliq and its custom Shopify website. Unicommerce provided the brand with unparalleled flexibility by offering a robust Order Management System Solution. We also facilitated smooth order processing for the brand by offering plug-and-play e-commerce integration with various marketplaces.
Previously, the brand’s system faced frequent disruptions in the marketplace connectors, leading to a decrease in order fulfillment. To address this issue, our dedicated team at Unicommerce quickly reconfigured the broken connectors (APIs). This prompt action provided the brand with excellent stability in processing orders and significantly reduced the occurrence of errors. - Coherent SKU Management: – Unicommerce simplified SKU management for Gini & Jony through the implementation of the Unique Serialization feature. By assigning each individual item a separate SKU, the brand was easily able to segregate items, which resulted in efficient order allocation. This approach proved invaluable, especially when dealing with bulk orders from multiple marketplaces. In just one click, the brand can generate a comprehensive picklist for all their orders, streamlining the entire order processing workflow.
The SKU management was further simplified with an import feature that allowed Gini & Jony to upload bulk inventory through Excel. This feature also offered additional capabilities such as adding, removing, transferring, and replacing inventory, eliminating the need for manual efforts throughout the process. With the help of this inventory import functionality, the brand can effectively manage its inventory at the SKU level. Notably, Gini & Jony currently manages an impressive 180K Live Catalog Count seamlessly with the support of Unicommerce. - Integration with Logic ERP: – Unicommerce successfully addressed one of the brand’s most significant challenges by providing a comprehensive solution for managing Giny & Jony sales orders, taxation, and more. In a remarkably short period of time, Unicommerce facilitated the seamless integration of Giny & Jony’s operations with Logic ERP through a plug-and-play approach.
With the integration of Logic ERP, Giny & Jony experienced a significant improvement in managing returns. The synchronized data between the online platform and Logic ERP provided real-time visibility and control over their inventory, sales, returns, and overall operations. - Interactive Dashboard and Accurate Reporting: – Unicommerce further facilitated Giny & Jony’s operations by delivering an advanced interactive dashboard that consolidates crucial data such as sales, orders, demand, and customer behavior, all within a unified platform.
By providing comprehensive reports, including inventory status, sales orders, and shipment errors, Unicommerce empowered the brand to identify delivery failures, pinpoint the exact channel where issues arose, assess the number of pending orders, and determine the root causes of errors.
This invaluable information enabled Giny & Jony to optimize their turnaround time (TAT) and eliminate the challenges associated with under or over-stocking, ultimately enhancing their overall efficiency.
“Our partnership with Unicommerce has proven to be extremely beneficial, enabling us not only to experience growth but also streamlining our journey by allowing us to focus on the right tasks at the right moments. We were able to map our inventory with multiple marketplaces and significantly increase our order fulfillment rate.”
Impact on Business of Gini & Jony
Gini and Jony joined hands with Unicommerce back in 2020 and have experienced a whooping 2X sales order growth! With an outstanding order volume and an impressive order fulfillment rate of over 99.99%, the brand not only overcame the challenge of inventory mapping but also effectively streamlined business operations. Thanks to the Unicommerce SKU management solution, the brand is effectively managing a live catalog count of over 180K products and a live inventory count of more than 160K items.
Through streamlined warehouse operations and ERP integration, Gini & Jony has achieved an impressive average Order-to-Ship (O2S) time of 19 hours. This reduction in turnaround time demonstrates the brand’s commitment to fast and efficient order processing. These robust numbers reflect the successful collaboration between the two entities, driving business growth, enhancing operational efficiency, and delivering an exceptional customer experience.
Through streamlined warehouse operations and ERP integration, Gini & Jony has achieved an impressive average Order-to-Ship (O2S) time of 19 hours. This reduction in turnaround time demonstrates the brand’s commitment to fast and efficient order processing. These robust numbers reflect the successful collaboration between the two entities, driving business growth, enhancing operational efficiency, and delivering an exceptional customer experience.
Impact Highlights
- 99.99% Order Fulfillment Rate
- 2X Sales Order Growth
- 180K+ Live Catalog Count
- 160K+ Live Inventory Count
- Maintained 19 Hours Average O2S Time