How Marico Limited Achieved 100X Growth in Sales & 99.9%+ Order Fulfillment Rate usingUnicommerce for its D2C online business

Company Overview

One of the most established and well-known consumer goods companies, Marico Limited has been providing the best quality and trustworthy products to customers across the globe.

With a strong hold over the market, Marico Limited is currently present in India, South East Asia, Middle East, Egypt and Africa. Some of the most famous products of the brand include Livon, Parachute Advanced, Set Wet, Saffola, HairCode, Revive, Caivil, Hercules, Black Chic, Code 10, Ingwe, Sedure, X-Men and Thuan Phat. and more.

Marico Limited was looking out for a solution that could help them adapt D2C Selling and streamline their warehouse operations for consumers across nations from a single panel and with faster technological backing.

Challenges : Process, Operations & Management

  • Handling state-wise and channel-wise order allocation
  • Managing partial shipping of bulk orders
  • Management of sales across own websites, multiple warehouses & vendors
  • Providing Order Status updates to customer
  • Tackling Returns and Cancellation
  • Manual dependency for precise calculations of sales & revenue

Collaboration with Unicommerce

Marico found the technologically advanced and highly robust solutions by Unicommerce well aligned with their need to establish a facility allocation rule in order to maintain and manage their eCommerce operations.

Unicommerce enabled the brand to seamlessly ship partial orders and provided them with customized order status for such items on their website.

The brand was able to track their fulfillments in realtime as Unicommerce provided them with efficient Inwarding and Outwarding of products helping them enable timely deliveries

Unicommerce automated the order processing and inventory management of Marico helping them handle order returns and cancellations promptly, thus increasing their productivity and reducing their cost of logistics

With the accurate and error-proof reports and analysis of Unicommerce, right from a single dashboard, Team Marico has been able to keep track of their inventory and have had complete visibility over their services.

"Building the D2C brand from complete scratch was a roller coaster journey for us! We are thankful to the team of Unicommerce & their top-notch eCommerce technology solutions, which played a key role in streamlining D2C selling for us"

Pratik Gupta,
Global Head, Digital & eCommerce
Marico Limited

Results - Then and Now, How the things changed

With the streamlined handling of inventory, warehouses, fulfillment, and shipping needs by Unicommerce, Marico Limited was able to speed up operations, improve NPS & achieve higher delivery accuracy.

Order Fulfillment rate of the brand increased from 98% to over 99.99% and Marico was able to grow its catalog size by 52% with Unicommerce’s completely automated solutions.

Unicommerce helped the brand reduce their returns by 57% with multi-location enablement, lowered their dispatch time from 24 to 2 hours & allowed them to scale up from 10 to 1000 orders per day.

Several of Marico’s brands such as PureSense, Saffola, KayaYouth, Marico Protect, Marico Veggie Clean, etc. seamlessly adapted D2C Selling with Unicommerce, enabling the brand to achieve overall sales growth of 100X and the ease to manage complete supply chain operations from a unified panel.

Order increase from 10 to 1000 orders per day

99.99%+ Order fulfillment rate

52% Growth in catalog size

Dispatch time reduced from 24 hrs to 2 hrs


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