Lazada is built for momentum. It’s a platform where a well-timed deal or a trending product can open real doors, even for new sellers looking to reach thousands of customers, and this momentum is largely driven by how shoppers behave on the platform.
Filipino shoppers are mobile-first, deal-savvy, and quick to act, especially during flash sales or when an influencer sparks interest.
If you’ve been thinking about starting your Lazada store, consider this your sign. Here’s everything you need to know to get started.
In this blog, if you want to become a Lazada seller, here is everything you need to know. Let’s get started!
What are the Benefits for a New Lazada Seller?
Starting your journey on Lazada comes with a set of incentives designed to help you gain traction faster and reduce initial costs.
Here’s what new sellers can expect:
1. 0% Commission for 90 Days
New sellers can sell without platform commission fees for the first 90 days, helping improve early margins.
2. Free Campaign Vouchers
Participate in campaigns with zero commission on vouchers for one campaign, making promotions more cost-effective.
3. Seller Coins & Traffic Boost
Get additional seller coins along with a 14-day free trial for traffic exchange, helping increase product visibility.
4. Ads Credit
Receive PHP 1,200 in ad credits to kickstart your paid promotions and drive initial traffic.
5. Incubation Support
Access dedicated guidance, including support from Lazada University consultants, to help you learn and grow your store efficiently.
These benefits are designed to give new sellers a strong start, making it easier to attract customers and scale operations early on.
Understanding Seller Types on Lazada
If you’re planning to start selling on Lazada, it’s important to first understand the different seller account types available. Each comes with its own benefits, requirements, and level of access to platform features.
Choosing the right type depends on your business model, scale, and whether you’re selling as an individual or an established brand.
1. LazMall Seller
LazMall is designed for brands and authorized distributors. It’s a premium seller tier that offers higher visibility and access to exclusive campaigns within the platform.
Products listed under LazMall often rank better in search results and carry a stronger trust factor, as they are positioned as authentic and reliable. The LazMall badge also improves customer confidence and conversion rates. However, this tier typically involves commission fees on sales and stricter onboarding requirements.
2. Local Seller
Local sellers are individuals or businesses operating within the domestic market. This is usually the starting point for new or small-scale sellers entering ecommerce.
They get access to standard seller tools needed to manage listings, orders, and inventory. One of the key advantages is a relatively simpler onboarding process, making it ideal for beginners looking to test and grow their online business.
3. LazGlobal Seller
LazGlobal is meant for registered businesses operating from overseas markets. These sellers can list products and fulfill orders through Lazada’s cross-border logistics network.
They benefit from access to a wider regional customer base and structured fulfillment systems. Like premium sellers, they are typically subject to platform commissions and must meet specific business registration requirements.
Basic Requirements to Get Started
Before you begin selling, you’ll need to submit a few essential documents for verification. These generally include:
- Business registration documents
- Tax registration details
- Valid identification (for individual sellers)
For new sellers, having the correct documentation ready helps speed up the onboarding process and ensures a smoother start on the platform.
How to Use Lazada Seller Central?
Selling on Lazada is a great way to tap into a fast-growing ecommerce market and reach a wide base of online shoppers. The platform offers strong seller support, learning resources, and tools to help you set up, manage, and grow your business efficiently.
To get started, you can visit the official signup page (add your hyperlink here).
1. Sign up With Your Local Phone Number
Register using an active phone number for account verification.
2. Fill in Your Email and Address Details
Enter accurate contact and business information to create your seller profile.
3. Submit ID and Bank Account Details
Provide the necessary identification and bank details to enable secure transactions.
4. Upload Products and Start Selling
Once your account is approved, list your products and start selling to customers on the platform.
With a simple onboarding process, you can quickly set up your store and begin selling without unnecessary complexity.
What Support Does Lazada Seller Central Provide?
Lazada provides sellers with training, tools, community support, and partner services to help them launch, manage, and grow their online business effectively.
To help sellers get started and grow efficiently, Lazada offers a range of built-in support resources:
1. Free Onboarding Courses
Access training videos that cover key ecommerce fundamentals like product listing, operations, order fulfillment, and platform policies.
2. Dedicated Seller Support
Get assistance with common setup and operational challenges when launching your store.
3. Seller Community Hub
Connect with other sellers, exchange insights, and learn from shared experiences within an active community.
4. Partner Services Marketplace
Discover trusted third-party service providers for tools like marketing, logistics, and store management.
These resources make it easier for new sellers to learn the platform and scale their business with confidence.
What Are the Sales Opportunities for Businesses on Lazada?
Selling on Lazada goes beyond just listing products; it’s about leveraging the platform’s high-traffic sale events to unlock consistent growth.
Lazada’s double-digit campaigns are key revenue drivers, bringing in a surge of high-intent shoppers every month. These events create repeat opportunities for sellers to increase visibility, clear inventory, and acquire new customers at scale.
Here are the major campaigns you should plan for:
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3.3 Sale
Kicks off the sale calendar for the year, helping sellers build early momentum and test promotional strategies.
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6.6 Sale
A mid-year shopping spike where buyers actively look for deals across categories, ideal for boosting volume.
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9.9 Sale
Marks the start of the peak sale season, with increasing traffic and stronger buyer intent.
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11.11 Sale
One of the biggest shopping events of the year, driving massive traffic and some of the highest sales volumes.
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12.12 Sale
The year-end mega sale is perfect for clearing inventory and maximizing revenue before the year closes.
To make the most of these opportunities, sellers should align inventory, pricing, and ad budgets in advance, as consistent participation not only drives short-term sales spikes but also improves long-term visibility and growth on Lazada. However, events like these and festive sales can also lead to a sharp surge in orders, creating significant operational pressure, where managing inventory, warehouse operations, and order processing manually quickly becomes inefficient and chaotic as volumes scale.
How Unicommerce Helps Lazada Sellers Manage Operations at Scale
As your business grows on Lazada, managing operations manually can quickly become a bottleneck. This is where Unicommerce steps in, helping sellers streamline backend processes and handle scale without chaos.
Here’s how Unicommerce supports your growth:
1. Centralized Order Management (OMS)
Manage all your Lazada orders from a single dashboard, automate order processing, and reduce manual errors during high-volume sales.
2. Warehouse Management System (WMS)
Optimize picking, packing, and dispatch with smart warehouse workflows designed to handle bulk orders efficiently.
3. Real-Time Inventory Sync
Keep inventory updated across all listings to avoid overselling or stockouts, especially during peak campaigns.
4. Multi-Channel Integration
Seamlessly manage orders not just from Lazada but across multiple marketplaces and sales channels in one place.
5. Returns & Reverse Logistics Management
Simplify returns processing and track reverse logistics without disrupting operations.
6. Automated Shipping & Courier Allocation
Integrate with logistics partners and automate courier selection for faster and more cost-effective deliveries.
7. Analytics & Reporting
Get actionable insights on orders, inventory, and performance to make better business decisions.
With the right operational systems in place, sellers can move beyond firefighting daily tasks and focus on scaling strategically. Unicommerce enables you to handle growing order volumes smoothly while maintaining efficiency, accuracy, and customer satisfaction.
With the right operational systems in place, sellers can move beyond firefighting daily tasks and focus on scaling strategically. Unicommerce enables you to handle growing order volumes smoothly while maintaining efficiency, accuracy, and customer satisfaction.
FAQs
1. What makes Lazada a good platform for new sellers?
Lazada offers strong growth opportunities through high-traffic campaigns, mobile-first shoppers, and features like flash sales and influencer-driven demand, making it easier for new sellers to gain visibility quickly.
2. What benefits do new sellers get on Lazada?
New sellers can access incentives like 0% commission for the first 90 days, free campaign vouchers, seller coins, ad credits, and onboarding support to help them start and scale efficiently.
3. What are the different types of sellers on Lazada?
Lazada offers three main seller types: LazMall sellers (brands and authorized distributors), local sellers (individuals or domestic businesses), and LazGlobal sellers (cross-border businesses).
4. Which Lazada seller type is best for beginners?
Local seller accounts are ideal for beginners due to their simpler onboarding process and access to essential tools needed to start selling online.
5. What documents are required to start selling on Lazada?
You typically need business registration documents, tax details, and a valid ID. Having these ready helps speed up the account approval process.
6. How do I create a Lazada seller account?
You can sign up using your phone number, add your email and address, submit ID and bank details, and then upload your products once your account is approved.
7. What support does Lazada provide to new sellers?
Lazada offers onboarding courses, seller support, a community hub, and access to partner services for logistics, marketing, and store management.
8. What are Lazada’s major sales events for sellers?
Key campaigns include 3.3, 6.6, 9.9, 11.11, and 12.12 sales, which bring high traffic and strong buying intent, helping sellers boost sales and visibility.
9. What challenges do sellers face during Lazada sale events?
During peak sales, sellers often struggle with inventory management, order processing, and fulfillment, especially if operations are handled manually.
10. How can sellers manage high order volumes efficiently on Lazada?
Using solutions from Unicommerce, such as order management, warehouse management, and inventory sync, helps automate operations, reduce errors, and handle scale smoothly.