Over the last decade, the Direct-to-Consumer (D2C) model has unlocked new opportunities for brands, giving them direct access to customers, tighter control over pricing, and the freedom to shape their own brand narrative. By cutting out traditional retail...
What is Direct-to-Consumer (D2C) Selling Business Model? The Direct-to-Consumer (D2C) selling business model is a strategy where brands sell their products directly to customers without relying on intermediaries like wholesalers, distributors, or marketplaces. This...
The apparel industry in India is poised for substantial growth, with a projected revenue increase of 10.5% in FY26. This growth is primarily driven by the rise of fast fashion, shaped by social media trends and Gen Z’s demand for stylish, on-trend apparel. The...
“Just as beauty brands find their footing, the market shifts with a new trend, asking them to prove their worth once again.” Beauty is expanding across geographies and demographics, with trends like K-beauty and glass skin pushing consumers beyond core categories into...
What is E-commerce? Electronic commerce or internet commerce is the term used to describe the sale and purchase of services, goods, etc., on the internet, in virtual reality and this term is popularly known as e-commerce. E-commerce is a collection of physical as well...
