D2C brands face several challenges as they grow, including rising customer acquisition costs, low repeat purchases, inventory issues, high RTO rates, fulfilment delays, supply chain inefficiencies, and limitations in technology. These problems can increase operating...
The apparel industry in India is on its way to nearly ₹16 lakh crore by 2029-30. That’s not a small number, and honestly, it doesn’t feel surprising when you look around. Fashion discovery is increasingly digital, with social media and creators shaping trends and...
Choosing the right ecommerce business model is one of the most important decisions for any online business. It influences how you reach customers, manage inventory, fulfill orders, and scale profitably. While the ecommerce market continues to grow rapidly, businesses...
What is Direct-to-Consumer (D2C) Selling Business Model? The Direct-to-Consumer (D2C) selling business model is a strategy where brands sell their products directly to customers without relying on intermediaries like wholesalers, distributors, or marketplaces. This...
“Just as beauty brands find their footing, the market shifts with a new trend, asking them to prove their worth once again.” Beauty is expanding across geographies and demographics, with trends like K-beauty and glass skin pushing consumers beyond core categories into...
