How Unicommerce's Multichannel & Warehouse Management Solutions helped TCNS Clothing Co. Ltd achieve 9X Growth in Sales

Company Overview

TCNS Clothing Co. Limited is India’s leading women’s branded apparel company that operates under four brands W, Aurelia, Wishful & Elleven and has been in the fashion industry for 17+ years.

The brand sells its products across India and through multiple distribution channels, eCommerce marketplaces, exclusive brand outlets, multi-brand outlets etc.

Challenges : Process, Operations & Management

With 3500+ points of sales across the country, the brand needed a one-stop, highly robust solution provider to cater to their need for hassle-free eCommerce operations right from order fulfilment to returns management all at a single place.

  • Manual tracking of shipments due to high order volume
  • Lack of centralized inventory management across own website & marketplace channels
  • Complex returns management & refund processing
  • Lower customer satisfaction due to inability to handle customer complaints in real-time
  • Imprecise warehouse operations

Collaboration with Unicommerce

Unicommerce enabled TCNS to efficiently handle their order fulfillment & inventory management across multiple channels resulting in improved productivity & profitibility

With Unicommerce, the brand saw smooth warehouse management by automating major functions across their multiple sales channels

The brand was able to track reverse pickups, returns and cancellations status in real-time enabling hassle-free management of customer refunds

With the precise reports and dashboards offered by Unicommerce, the brand was able to analyse performance across all their services and prioritise their workflows

Unicommerce’s seamless integration with TCNS CRM helped them serve customers in real-time thus providing their shoppers a uniform & friction-less shopping experience

Results - Then and Now, How the things changed

With Unicommerce onboard, TCNS Clothing (owner of W for Woman, Aurelia , Elleven, and Wishful) managed its live catalog size of over 150K+ items, sold across 18 sales channels with ~1.5 lac dispatches per month all from a single platform

Over 400K inventory count across multiple sales channels was centralized through Unicommerce’s multichannel and warehouse solutions, which helped them achieve 9X growth in sales in a span of just 2 years enabling real-time visibility of their sales & purchases, thus increasing their profitability

Unicommerce allowed the client to have complete visibility for reverse pickups status which helped them to manage customer refunds, enhancing their productivity while reducing the cost of operations and logistics

18 Sales

Inventory Count

~ 1.5 Lakhs Dispatches
Items / Month

Reduced Returns


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We have literally integrated 7 marketplaces in Unicommerce in less than a week’s time, which proves how easy to go this ultimate e-commerce technology solution is! Forget all others, way to go Unicommerce!

Abhishek Agarwal
Under Fourteen Only (UFO), Bengaluru

Happy to choose Unicommerce as our e-commerce technology partner! It has been a catalyst for our significant sales growth across 10 marketplaces over the span of 3 years.

Dazzle Collection, Ghaziabad

We are very much satisfied and happy to have found Unicommerce as our Complete Inventory & Order Management solution. Managing 6000+ SKUs and Integration with different platforms become very simple because of overall efforts by Unicommerce team.Customer support team have been very supportive with their personalized efforts on Whatsapp and other media channels. Great work team!

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Bazaarcart, New Delhi
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