Over the last decade, the Direct-to-Consumer (D2C) model has unlocked new opportunities for brands, giving them direct access to customers, tighter control over pricing, and the freedom to shape their own brand narrative. By cutting out traditional retail...
Brands selling on marketplaces often get less payout than expected. Why does it happen? Marketplaces like Amazon, Flipkart, Meesho, Myntra, Nykaa charge several types of fees like commission fees ( charges per order), shipping charges (based on courier or weight...
What is Direct-to-Consumer (D2C) Selling Business Model? The Direct-to-Consumer (D2C) selling business model is a strategy where brands sell their products directly to customers without relying on intermediaries like wholesalers, distributors, or marketplaces. This...
The craving for newness in beauty and personal care is insatiable. With every fresh launch entering the market, the sector continues its upward rise, recording a steady 7% annual growth between 2022 and 2024. But with every shift in trends, competition, and consumer...
The beauty and personal care world sparkles with glamour and hype, with constant innovation and exciting product experiences. New textures, fresh routines, and fast-moving trends keep customers hooked, but a brand can only sustain this excitement when its backend...
Seasonal peaks can define which companies will be dominant merchant brands in the future and which will fail to compete. It’s the time when traffic increases, and orders are placed in higher volume. At the same time, customers expect to receive their products promptly...
