Brands managing products with a limited shelf life often face a critical question: how do you plan inventory so that products reach customers with sufficient shelf life while minimising the risk of expiry and inventory loss? This question often reflects customer...
Today, many new technologies are bringing about a paradigm shift in how retailers sell their products. To catch more eyeballs, retailers are trying to tap their customers on every available sales channel. Selling on multiple channels like Amazon, Shopify, your own...
The cosmetics industry in India is becoming a race to catch the next big trend before demand moves elsewhere. A lipstick shade goes viral on Instagram at 9 PM. By the next morning, it is out of stock on Blinkit. Nykaa shows low inventory, while your D2C website still...
India’s FMCG industry is evolving at an unprecedented pace, driven by rising consumer demand, rapid urbanization, and the surge in e-commerce and quick commerce. Reflecting this momentum, India’s food processing market reached US$ 354.5 billion in FY24 and is...
Today’s customer retail habits are transforming from traditional shopping to online platforms. As the online shopping landscape continues to evolve, customers want to shop in the comfort of their homes while retaining a traditional shopping experience. Brands are...
