India stands fourth in the global beauty market and is expected to grow by 40% by 2026. The rise of the cosmetic industry in India has gone through various transitions, and today, this growth is shaped by evolving consumer preferences, including a shift towards...
The Indian economy boasts a diverse range of sectors, with the Fast-Moving Consumer Goods (FMCG) industry holding a significant position as the fourth largest. Types of FMCG FMCG products are typically divided into various types depending on the sector they are sold...
Today, there are a lot of new technologies that are bringing about a paradigm shift in the way retailers are able to sell their products. To catch more eyeballs, retailers are trying to tap their customers on every available sales channel. The increased demand has...
E-commerce businesses face significant financial implications due to inefficient inventory management practices. A report from IHL Group revealed inventory distortion (combined cost of out-of-stock and overstock) is projected to cost retailers $1.77 trillion worldwide...
Today’s customer retail habits are transforming from traditional shopping to online platforms. As the online shopping landscape continues to evolve, customers want to shop in the comfort of their homes while retaining a traditional shopping experience. Brands are...
