India stands fourth in the global beauty market and is expected to grow by 40% by 2026. The rise of the cosmetic industry in India has gone through various transitions, and today, this growth is shaped by evolving consumer preferences, including a shift towards...
For people shopping online, the journey doesn’t end at the checkout; in many ways, it’s just beginning. Once the “Buy Now” button is clicked, a series of behind-the-scenes processes are set into motion. The excitement builds as the buyer eagerly awaits the...
As a business owner, you would not want to miss any possible touchpoint to sell. We all know that the key motive of running a business is to earn profits, and new-age e-commerce demands the availability of your products and services everywhere possible. But what...
E-commerce order management is the back-end process for managing and fulfilling online orders. It’s responsible for ensuring that when a customer clicks “Buy Now,” everything flows seamlessly from there on. This encompasses a wide range of tasks, from routing orders...
Today, when people think of shopping, their first instinct is to search for products online. With this shift, it has become crucial for sellers to capitalize on every touchpoint and make their products available on every digital front. Hence many brands have adopted a...
