How Unicommerce Enabled A Leading Fashion Brand to Reduce Order Cancellations and Returns

women western apparel brand case study
unicommerce helped leading fashion brand to reduce order returns

Company Overview

The client is a leading Women Western Apparel Brand in Ahemdabad dealing in tops, dresses, and bottoms.

They wanted to quickly scale up marketplace operations but were unable to do so because of largely manual processes. They faced 20% of Order Cancellations and 30% of Returns.

Challenges : Process, Operations & Management

This is when they explored a fully automated technology solution to ensure seamless operations across both Online & Offline businesses to help them improve marketplace ratings and scale up the business platform.

  • Fully manual process leading to unfulfillable orders, poor customer experience
  • Managing warehouse operations & handling finished products
  • Management of sales across multiple marketplaces, website & B2B wholesale 
  • Unorganized stock & order fulfillment processes

  • Handling large scale returns and order cancellations
  • Error-prone calculations of sales and revenue due to manual processes

Collaboration with Unicommerce

  • Unicommerce’s inventory management software helped them to push real-time inventory to the 13+ marketplaces ensuring to 100% stock available in warehouse gets reflected online and they do not lose sales.

  • Reduction in Seller cancellations and Returns due to automation ensuring the right product gets shipped to the customers, which was not happening before.
  • Reduced order processing time by 70% leading to improvement in SLA adherence resulting in quick dispatch and improvement in marketplace ratings.
  • E-commerce Integrations with 5+ last-mile delivery partners enabled fulfillment of thousands of orders across channels resulting in timely deliveries.

Results – Then and Now, How the things changed

Post enablement of Unicommerce’s technology solutions, the client has been able to fully automate their business operations across multiple sales channels, maintaining stock and achieving a significant reduction in manpower cost

  • Using Unicommerce solution, client is able to achieve 30% growth in sales.
  • Seamless order processing helped the client to dispatch over 5K+ items every month.
  • Unicommerce empowered client to partner with over 13+ leading marketplaces.
  • Client is able to manage inventory of 50K+ easily using Unicommerce Inventory management solution.

Hassle-free Business | Higher Sales | Lower Operations Cost

    2Mn+ Units Dispatched/Month

    2.2Mn SKU Live On Sales Channels

    40% Decline In Returns


    30K+ Inventory Count