Unicommerce Multichannel and ERP Integration Solutions help Chumbak boost sales across multiple sales channels
Company Overview


Chumbak, a Design Led Lifestyle Brand for products across Apparel, Home and Accessories opts for Unicommerce, the No. 1 E-commerce focused technology solutions to strengthen its Online and Offline operational efficiencies. The implementation by Unicommerce has helped Chumbak with multichannel management and seamless integration with the brand’s existing customized ERP system, Microsoft AX.
Client’s Goal
Chumbak, the leading lifestyle brand, was founded in 2010 as an idea for creating a range of fun souvenirs for India and Indians gives the world something cool to take back from their travels to India. Chumbak now retails over 100 categories across 50 stores pan India, a web store and 5+ marketplaces.
With sales across multiple channels the major goal of the brand was to streamline their operations across existing ERP system and other sales channels:
Seamless Integration
with Microsoft AX
Multichannel
Order Management
Inventory Management
Smart & Fast
Order Fulfillment
Challenges : Process, Operations & Management
Since they were growing so quickly as a business, they needed a system that could help them scale up and cope up with the demand coming across multiple channels while maintaining great customer service. Their major challenge for not investing in technology since long for managing their E-commerce business was their own bespoke ERP which they were using for inventory management.
Implementation Details
Collaboration with Unicommerce
Chumbak had ambitious plans for growth so a key requirement of all the new systems was the ability to scale. In Unicommerce they found a system that was well-supported, both during installation and on-boarding, but also during day-to-day operations once live.
Results - Then and Now, How the things changed
Collaboration with Unicommerce has helped Chumbak’s Team, to fulfil the volume of their orders during the peak trading days. The system has automated their in-house business operations in many ways. With full inventory visibility, stock was more accurate, which considerably reduced the scope for manual adjustments errors. The brand got a wider view of their business and there was closer understanding of business processes, leading to continuous, incremental changes, post the implementation.
A large number of processes have been automated, which has increased the efficiency and reduced overhead costs.