Unicommerce’s New Age D2C and Omnichannel Solutions helps Chumbakboost sales across 64+ Retail Stores with a 100% fulfillment rate

Company Overview

Founded in 2010, Chumbak is a Design-led Lifestyle brand that sells unique products blended with a fun and colorful approach. The globally inspired brand brings multiple product categories including apparel, home décor, fashion, accessories, and personal care. 

Chumbak’s quirky collection is inspired by cultures and modern aesthetics from around the world that are both joyful and vibrant. The brand’s collection elaborates the creative, positive, and confident side of fashion. It now retails over 100 categories across 50 stores pan India, a web store, and 5+ marketplaces.

With the best-selling products, Chumbak opted for Unicommerce, the #1 eCommerce-focused technology solutions to strengthen its Online and Offline operational efficiencies. The implementation by Unicommerce has helped Chumbak with multichannel management and seamless integration with the brand’s existing customized ERP system, Microsoft AX. And the results delivered were phenomenal!

Challenges : Process, Operations & Management

Chumbak, the leading lifestyle brand of India, was founded in 2010. The idea behind the vision and mission of the brand was to create a range of fun souvenirs that can uplift the spirits of the buyers. 

Since the brand was growing rapidly, they needed a unified platform that could help them cope up with the demand that’s coming across offline and online sales channels to omnify the shopper’s experience while maintaining great customer service. Right from managing the warehouse operations to integrating multiple sales channels, Chumbak was determined to scale up on their order fulfillment rate. With sales across multiple channels, the major goal of the brand was to streamline its operations across existing ERP systems and other sales channels.

Unaligned operations across offline and online sales channel

 

Unoptimized ERP systems across multiple marketplaces

 

Delayed order processing and fulfillment

 

Lack of efficient source to manage warehouse operations

 

Inability of accurate reports and analytics

Implementation Details

Collaboration with Unicommerce

Omnichannel Solution: Unicommerce’s Omnichannel solution enabled Chumbak to centrally manage its orders and inventory of online & offline stores. It also helped the brand provide a uniform experience to their customers.

ERP Management:  Being the ideal middleware solution, Unicommerce sorted the biggest challenge of the brand as it seamlessly integrated their online business with their bespoke ERP system, Microsoft AX through APIs.

Logistics Platforms Integrations: Enabling fast and quick order fulfilment was one of the goals of the brand. Unicommerce with its advanced solutions provided the brand with global logistics partners to ensure on-time delivery of products across the country and abroad.

Inventory Management Solution: It became easier for Chumbak to dispatch goods with the packing note (invoice) and courier label automatically printed in real-time at the time of order fulfillment. Moreover, Unicommerce helped them gain total stock visibility and restored calm in their warehouse with their centralized inventory and order management solution.

Accurate reports and Dashboard: Unicommerce offered systematic dashboards & reports for a user to check their progress routinely. The system helped Chumbak keep a track of their pending orders, SLA breached, failed orders, unverified orders, etc.

Unicommerce helped them gain total stock visibility and restored calm in their warehouse with their centralized inventory and order management solution.

Results - Then and Now, How the things changed

Collaboration with Unicommerce has helped Chumbak’s Team to fulfill the volume of their orders during the peak trading days. The system has automated their in-house business operations in many ways. With full inventory visibility, the stock was more accurate, which considerably reduced the scope for manual adjustment errors, resulting in a 100% fulfillment rate

The brand got a wider view of their business and there was a closer understanding of business processes, leading to continuous and incremental changes. Chumbak post adapting the advanced solutions of Unicommerce has managed to easily dispatch 36K+ orders per month, all while keeping 8.2K+ live catalog count. They also witnessed significant improvement in their on-time delivery record due to the highly automated order fulfillment processes.

Unicommerce has enabled the brand to seamlessly integrate and manage uninterrupted businesses across 64 stores and 1 warehouse.

Efficient management of Omnichannel operations across 64 stores and 1 warehouse

Systematic management of orders and inventory for quick deliveries resulting in 36K+ dispatches per month

Successfully handled live catalog count of 8.2K+

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