Unicommerce’s New Age D2C and Omnichannel Solutions helps Chumbakboost sales across 64+ Retail Stores with a 100% fulfillment rate

Company Overview

Founded in 2010, Chumbak is a Design-led Lifestyle brand that sells unique products blended with a fun and colorful approach. The globally inspired brand brings multiple product categories including apparel, home décor, fashion, accessories, and personal care. 

Chumbak’s quirky collection is inspired by cultures and modern aesthetics from around the world that are both joyful and vibrant. The brand’s collection elaborates the creative, positive, and confident side of fashion. It now retails over 100 categories across 50 stores pan India, a web store, and 5+ marketplaces.

With the best-selling products, Chumbak opted for Unicommerce, the #1 eCommerce-focused technology solutions to strengthen its Online and Offline operational efficiencies. The implementation by Unicommerce has helped Chumbak with multichannel management and seamless integration with the brand’s existing customized ERP system, Microsoft AX. And the results delivered were phenomenal!

Challenges : Process, Operations & Management

Chumbak, the leading lifestyle brand of India, was founded in 2010. The idea behind the vision and mission of the brand was to create a range of fun souvenirs that can uplift the spirits of the buyers. 

Since the brand was growing rapidly, they needed a unified platform that could help them cope up with the demand that’s coming across offline and online sales channels to omnify the shopper’s experience while maintaining great customer service. Right from managing the warehouse operations to integrating multiple sales channels, Chumbak was determined to scale up on their order fulfillment rate. With sales across multiple channels, the major goal of the brand was to streamline its operations across existing ERP systems and other sales channels.

Unaligned operations across offline and online sales channel


Unoptimized ERP systems across multiple marketplaces


Delayed order processing and fulfillment


Lack of efficient source to manage warehouse operations


Inability of accurate reports and analytics

Implementation Details

Collaboration with Unicommerce

Omnichannel Solution: Unicommerce’s Omnichannel solution enabled Chumbak to centrally manage its orders and inventory of online & offline stores. It also helped the brand provide a uniform experience to their customers.

ERP Management:  Being the ideal middleware solution, Unicommerce sorted the biggest challenge of the brand as it seamlessly integrated their online business with their bespoke ERP system, Microsoft AX through APIs.

Logistics Platforms Integrations: Enabling fast and quick order fulfilment was one of the goals of the brand. Unicommerce with its advanced solutions provided the brand with global logistics partners to ensure on-time delivery of products across the country and abroad.

Inventory Management Solution: It became easier for Chumbak to dispatch goods with the packing note (invoice) and courier label automatically printed in real-time at the time of order fulfillment. Moreover, Unicommerce helped them gain total stock visibility and restored calm in their warehouse with their centralized inventory and order management solution.

Accurate reports and Dashboard: Unicommerce offered systematic dashboards & reports for a user to check their progress routinely. The system helped Chumbak keep a track of their pending orders, SLA breached, failed orders, unverified orders, etc.

Unicommerce helped them gain total stock visibility and restored calm in their warehouse with their centralized inventory and order management solution.

Results - Then and Now, How the things changed

Collaboration with Unicommerce has helped Chumbak’s Team to fulfill the volume of their orders during the peak trading days. The system has automated their in-house business operations in many ways. With full inventory visibility, the stock was more accurate, which considerably reduced the scope for manual adjustment errors, resulting in a 100% fulfillment rate

The brand got a wider view of their business and there was a closer understanding of business processes, leading to continuous and incremental changes. Chumbak post adapting the advanced solutions of Unicommerce has managed to easily dispatch 36K+ orders per month, all while keeping 8.2K+ live catalog count. They also witnessed significant improvement in their on-time delivery record due to the highly automated order fulfillment processes.

Unicommerce has enabled the brand to seamlessly integrate and manage uninterrupted businesses across 64 stores and 1 warehouse.

Efficient management of Omnichannel operations across 64 stores and 1 warehouse

Systematic management of orders and inventory for quick deliveries resulting in 36K+ dispatches per month

Successfully handled live catalog count of 8.2K+

How Can We Help You?

Get answers to all your questions from our product experts.

More Success Stories
10X Growth in Sales for the last-mile delivery pla...
Unicommerce’s Client Conversations | PlumGoo...
100X Growth in Sales for the D2C online business |...
Online Grocery
4.5X Growth in Sales for the Leading Health &...
Health & Wellness
Maximized sales while simplifying the Order and In...
99.99% Order Fulfillment Rates for a Philippines B...
6K+ Order Management for a Malaysian Brand | Luxur...
Unicommerce’s Client Conversations | Vastram...
Client Conversations | Oryvo (Skylink LLC)
Client Conversations | Xtep Sportswear
Client conversation | Hamilton Housewares
Client Conversations | Enamor GIPL
Intimate Wear
Client Conversations | Iconic Fashion India (Tommy...
How YZ Buyer Demonstrated 2X Growth with Unicomme...
Client Conversations | Bira91
TCNS Clothing Co. Ltd (W, Wishful, Aurelia, Elleve...
Brand Studio | India’s First Ever Tech-Enabled F...
10X Growth in Sales for Flo Mattress| India’...
Sleep Solutions Brand
A leading 3PL provider in South East Asia achieved...
eCommerce Fulfillment Provider
Unicommerce helped an Apparel Brand drive business...
Leading Fashion Brand Reduced Order Cancellations ...
Unicommerce Multichannel and ERP Integration Solutions help Chumbak boost sales across multiple sales channels
Unicommerce Case Study | Chumbak
Leading Cosmetics Brand Managed 1.5M Orders Per Mo...
India’s Leading AgriTech Company
eCommerce 3rd Party Fulfillment Provider Managed H...
eCommerce Fulfillment Provider
Unicommerce Case Study | Bulbul
India’s Leading Online Pharmacy Expanded Acr...
Online Pharmacy
Leading eGrocery Marketplace Scaled Up Business in...
Online Grocery
Unicommerce Case Study | Bajaao
India’s Complete Eyewear Solution
India’s leading online fashion marketplace m...
Leading Footwear Manufacturer of India
Leading International Tyre Manufacturer and Online...
When you are selling ‘Experiences’, every litt...
From Chaos of Frustration to Silence of Growth
They were struggling. Not because their products w...
What Our Clients Are Saying?

We have literally integrated 7 marketplaces in Unicommerce in less than a week’s time, which proves how easy to go this ultimate e-commerce technology solution is! Forget all others, way to go Unicommerce!

Abhishek Agarwal
Under Fourteen Only (UFO), Bengaluru

Happy to choose Unicommerce as our e-commerce technology partner! It has been a catalyst for our significant sales growth across 10 marketplaces over the span of 3 years.

Dazzle Collection, Ghaziabad

We are very much satisfied and happy to have found Unicommerce as our Complete Inventory & Order Management solution. Managing 6000+ SKUs and Integration with different platforms become very simple because of overall efforts by Unicommerce team.Customer support team have been very supportive with their personalized efforts on Whatsapp and other media channels. Great work team!

Shrenuj Jalan
Bazaarcart, New Delhi
Checkout Our Products

See our products live in action along with our experts.

Our solutions empower you to focus on your core business and grow exponentially.

WordPress Lightbox