Did you know India’s D2C market is projected to reach $100 billion by 2025? It’s no wonder Shark Tank India has become a launchpad for some of the most innovative D2C brands in the country. These brands aren’t just about products—they’re about solving real problems with creativity and purpose.
With over 200+ pitches across three seasons, Shark Tank India has spotlighted businesses that have redefined categories like skincare, food, tech, cosmetics, personal care, and more. In this insightful write-up, we’ll unpack the top 25 D2C products from the show, sharing their inspiring stories, deals, and the reasons behind their success.
Let’s explore!
Top 25 Best D2C Brands Featured on Shark Tank India
Here are the 25 best D2C brands that featured on Shark Tank India:
Note: The brands on this list are not ranked based on any particular criteria. However, we have only featured brands that have received funding from at least one of the “sharks” on the show.
Recent From Shark Tank India Season 4
FAE Beauty
- Featured in Shark Tank India Season: 4
- Category: Cosmetics Brand
- Founders: Karishma Kevalramani
- Shark Tank Deal Value: ₹1 Crore for 1.5% equity
- Sharks Who Invested: Aman Gupta and Namita Thapar
FAE Beauty, featured in Shark Tank India Season 4, was founded in 2018 by Karishma Kevalramani, is a modern beauty brand that champions inclusivity, sustainability, and clean formulations. FAE Beauty caters to diverse skin tones and beauty needs, breaking traditional beauty stereotypes. The brand emphasizes minimalism and multifunctionality in its offerings, often blending skincare benefits with makeup to create hybrid products. With a strong focus on ethical sourcing and environmentally friendly packaging, FAE Beauty appeals to conscious consumers seeking high-quality, guilt-free beauty solutions. It continues to redefine beauty standards by promoting self-expression and individuality.
1. Bamboo India
- Featured in Shark Tank India Season: 1
- Category: Eco-Friendly Consumer Products
- Founders: Yogesh Shinde and Ashwini Shinde
- Shark Tank Deal Value: ₹50 lakhs for 3.5% equity, plus ₹30 lakhs in debt
- Sharks Who Invested: Ashneer Grover and Anupam Mittal
Bamboo India, founded in 2016 by Yogesh and Ashwini Shinde, is a Pune-based startup dedicated to replacing plastic products with eco-friendly bamboo alternatives. Their flagship product, the bamboo toothbrush, addresses environmental concerns by offering a sustainable substitute to plastic toothbrushes. Since inception, the company has sold over 4 million bamboo toothbrushes across 2,050 Indian pin codes and 18 countries, demonstrating significant market penetration.
The company’s unique selling proposition (USP) lies in its commitment to sustainability and affordability. Initially, each bamboo toothbrush was priced at ₹180; through production optimization, Bamboo India reduced the price to an MRP of ₹45, with a manufacturing cost of ₹15, ensuring a gross profit of ₹30 per unit. This pricing strategy has made eco-friendly products accessible to a broader consumer base. Their appearance on Shark Tank India further boosted their visibility, resulting in a tripling of sales during the airing months.
2. Nish Hair
- Featured in Shark Tank India Season: 2
- Category: Hair Extensions and Accessories
- Founder: Parul Gulati
- Shark Tank Deal Value: ₹1 crore for 2% equity
- Shark Who Invested: Amit Jain
Founded in 2017 by actress-turned-entrepreneur Parul Gulati, Nish Hair specializes in 100% human hair extensions, addressing issues like hair loss, thinning, and styling versatility for women. The brand has experienced significant growth, with monthly sales increasing from ₹64 lakh in August 2022 to ₹80 lakh in October 2022. In the fiscal year 2021-2022, Nish Hair reported revenues of ₹6.7 crore with a net margin of 30%, and projected revenues of ₹15 crore for 2022-2023.
Nish Hair’s unique selling proposition lies in offering high-quality, affordable, and accessible hair extensions, filling a market gap for such products in India. The brand’s strong social media presence, with over 692,000 Instagram followers, has been instrumental in its marketing strategy, contributing to a fourfold increase in sales following its appearance on Shark Tank India.
3. Skippi Ice Pops
- Featured in Shark Tank India Season: 1
- Category: Frozen Confectionery
- Founders: Ravi Kabra and Anuja Kabra
- Shark Tank Deal Value: ₹1 crore for 15% equity
- Sharks Who Invested: Aman Gupta, Anupam Mittal, Ashneer Grover, Namita Thapar, and Peyush Bansal
Launched in April 2021 by Ravi and Anuja Kabra, Skippi Ice Pops is India’s first ice pop brand offering 100% natural flavors, colors, preservatives, and sweeteners. Their product line includes six flavors: Raspberry, Orange, Cola, Mango Twist, Bubblegum, and Lemon. The brand gained significant attention after securing an all-shark deal on Shark Tank India, receiving ₹1 crore for 15% equity.
Following their Shark Tank appearance, Skippi experienced a remarkable surge in sales, with monthly revenue increasing from approximately ₹5 lakh to ₹4 crore—a 100-fold growth. This expansion enabled the brand to extend its presence to over 8,000 outlets nationwide and venture into international markets, including Hong Kong, Nepal, Uganda, and Kuwait.
4. Lea Clothing Co.
- Featured in Shark Tank India Season: 3
- Category: Women’s Fashion Apparel
- Founders: Lavanya Aneja and Kriti Aneja
- Shark Tank Deal Value: ₹1 crore for 4% equity, plus 2% royalty until ₹1.5 crore is recouped
- Sharks Who Invested: Anupam Mittal, Namita Thapar, Vineeta Singh, and Azhar Iqubal
Lea Clothing Co., established by mother-daughter duo Lavanya and Kriti Aneja, is a Delhi-based fashion brand committed to inclusivity and sustainability. Offering sizes from XS to 5XL, the brand caters to diverse body types. Their innovative use of upcycled fabrics and made-to-order designs minimizes waste, aligning with eco-friendly practices.
Before appearing on Shark Tank India, Lea Clothing Co. had already established a strong presence in the Indian fashion market, focusing on sustainable practices and inclusivity. However, the brand experienced an exponential surge in website traffic post pitching to the sharks and securing funding, which they harnessed through shoppable videos to drive sales. The videos gained 2.4 lakh impressions with an impressive 5% engagement rate and 3,963 shares, and this helped Lea Clothing Co. generate 4.5 lakh INR extra sales in just 30 days.
5. Nuutjob
- Featured in Shark Tank India Season: 1
- Category: Men’s Intimate Hygiene Products
- Founders: Ananya Maloo and Anushree Maloo
- Shark Tank Deal Value: ₹25 lakhs for 20% equity
- Sharks Who Invested: Peyush Bansal, Namita Thapar, and Aman Gupta
Founded in 2021 by sisters Ananya and Anushree Maloo, Nuutjob is an Ahmedabad-based startup specializing in men’s intimate hygiene products. Their product line includes Nuutwash (a cleanser), Nuutguard (a liquid powder), and Nuutfresh (an intimate deodorant spray), all formulated to prevent irritation, odor, sweat, and itching. The brand emphasizes the use of natural ingredients, ensuring products are free from sulfates and parabens.
Nuutjob’s USP lies in addressing a largely unspoken issue—male intimate hygiene—with humor and candidness, effectively breaking societal taboos. Their appearance on Shark Tank India resulted in a deal of ₹25 lakhs for 20% equity, leading to a 200% increase in sales in 2022. As of 2024, the company’s net worth is estimated at ₹6.82 crore, reflecting significant growth in a niche market.
6. Ghar Soaps
- Featured in Shark Tank India Season: 2
- Category: Ayurvedic Skincare Products
- Founders: Sayyam Jain and Sunny Jain
- Shark Tank Deal Value: ₹60 lakhs for 4% equity
- Shark Who Invested: Aman Gupta
Ghar Soaps, founded by step-brothers Sayyam and Sunny Jain, is a skincare brand that blends traditional Ayurvedic wisdom with modern science to offer a range of products, including face washes, uptans, bath salts, and body massage oils. In August 2022, they achieved sales of ₹1 crore, with a profit of ₹15 lakhs, and projected revenues of ₹15 crore for the fiscal year 2022-2023.
Their appearance on Shark Tank India Season 2 resulted in a deal with Aman Gupta, who invested ₹60 lakhs for 4% equity, valuing the company at ₹15 crore. Following the episode’s airing, Ghar Soaps experienced a significant surge in website traffic, with visitors increasing from hundreds to 7,000 at its peak, and generated ₹14 lakhs in sales over two days.
7. Heart Up My Sleeves
- Featured in Shark Tank India Season: 1
- Category: Fashion Accessories
- Founder: Riya Khattar
- Shark Tank Deal Value: ₹25 lakhs for 30% equity
- Sharks Who Invested: Vineeta Singh and Anupam Mittal
Founded in 2020 by Delhi-based entrepreneur Riya Khattar, Heart Up My Sleeves offers detachable statement sleeves that allow women to transform their outfits effortlessly. This innovative accessory enables multiple looks with a single garment, promoting sustainability and cost-effectiveness in fashion. Before appearing on Shark Tank India, the company achieved sales of ₹11.5 lakhs within nine months. Following their television appearance, monthly sales surged from ₹1.5–2 lakhs to ₹6–7 lakhs, with products now available on major e-commerce platforms like Nykaa Fashion, Myntra, Amazon, and Flipkart.
The brand’s USP lies in its ability to offer versatile fashion solutions that cater to the modern woman’s desire for variety without the need for extensive wardrobes. By focusing on detachable accessories, Heart Up My Sleeves addresses the common dilemma of “nothing to wear” by providing a simple yet elegant solution.
8. Snitch
- Featured in Shark Tank India Season: 2
- Category: Men’s Fashion Apparel
- Founder: Siddharth R. Dungarwal
- Shark Tank Deal Value: ₹1.5 crore for 1.5% equity
- Sharks Who Invested: Aman Gupta, Anupam Mittal, Namita Thapar, Peyush Bansal, and Vineeta Singh
Established in 2019 by Siddharth R. Dungarwal, Snitch is a Bengaluru-based direct-to-consumer (D2C) men’s fashion brand that offers a diverse range of apparel, including shirts, t-shirts, trousers, and accessories, catering to the fashion-forward modern man. Snitch’s commitment to staying ahead of fashion trends and delivering high-quality products has been instrumental in its success. In the financial year 2022-2023, Snitch reported a revenue of ₹120 crore, marking a 250% increase from the previous year’s ₹44 crore. The company also achieved a net profit of ₹3.1 crore during this period. In the subsequent financial year 2023-2024, Snitch’s revenue further soared to ₹243 crore, with net profit increasing to ₹4.4 crore.
Snitch’s success lies in its agile inventory management and rapid product development cycle, enabling the brand to introduce new styles weekly. This approach has resonated with consumers, resulting in over 1.5 million app downloads and more than 1 million orders fulfilled in the fiscal year 2022-2023. The brand’s appearance on Shark Tank India Season 2 not only amplified its visibility and credibility in the market but also aligned with its strategic expansion into offline retail, with plans to open 10 new stores by January 2025 to enhance customer experience through an omnichannel presence.
9. PadCare Labs Bins
- Featured in Shark Tank India Season: 2
- Category: Menstrual Hygiene Management
- Founder: Ajinkya Dhariya
- Shark Tank Deal Value: ₹1 crore for 4% equity
- Sharks Who Invested: Namita Thapar, Peyush Bansal, Vineeta Singh, and Anupam Mittal
Founded in 2018 by mechanical engineer Ajinkya Dhariya, PadCare Labs addresses the pressing issue of sanitary napkin disposal through its innovative PadCare Bin—a patented system that safely collects, sanitizes, and recycles menstrual waste. This solution promotes hygiene and contributes to environmental sustainability by preventing non-biodegradable waste from reaching landfills. In the fiscal year ending March 31, 2024, PadCare Labs reported a revenue of ₹5.98 crore ($722,000), reflecting a compound annual growth rate (CAGR) of 115% over the past five years.
On Shark Tank India Season 2, PadCare secured ₹1 crore for 4% equity from four prominent investors. Post-investment, the company experienced a tenfold increase in annual revenue within 15 months, reaching ₹10 crore, and secured orders worth ₹22 crore for the upcoming fiscal year.
10. UBreathe
- Featured in Shark Tank India Season: 2
- Category: Air Purification Technology
- Founders: Sanjay Maurya, Akhil Gupta, and Abhimanyu Kadiyan
- Shark Tank Deal Value: ₹50 lakhs for 5% equity
- Shark Who Invested: Namita Thapar
UBreathe is a biotech startup specializing in plant-based air purifiers that enhance indoor air quality by integrating natural plant processes with advanced technology. Their proprietary “Breathing Roots” technology amplifies a plant’s natural ability to purify air, making it up to 100 times more effective than standard houseplants. This innovation has led to the development of products like UBreathe Mini, UBreathe Life, and UBreathe Wall, catering to various indoor environments.
UBreathe’s USP is its sustainable approach to air purification, combining the aesthetic appeal of indoor plants with enhanced air-cleaning efficiency. This eco-friendly solution has resonated with consumers, resulting in the sale of over 5,000 units across 15 cities. In October 2024, the company announced plans to raise an additional ₹24 crore to expand its product line, indicating a strong growth trajectory in the burgeoning air purifier market.
11. Spice Story
- Featured in Shark Tank India Season: 2
- Category: Food and Beverages
- Founder: Soumyadeep Mukherjee
- Shark Tank Deal Value: ₹70 lakhs for 5% equity
- Shark Who Invested: Namita Thapar
Established in 2019 by Soumyadeep Mukherjee, Spice Story is a Mumbai-based startup that brings authentic Indian street flavors to the modern kitchen through a diverse range of chutneys and sauces. The brand curates regional chutneys from across India, offering them in convenient, contemporary packaging to cater to urban consumers seeking traditional tastes. In the fiscal year 2021-2022, Spice Story reported a revenue of ₹4.1 crore and projected an increase to ₹8.7 crore for 2022-2023. Their products are available in over 1,500 stores nationwide.
Their appearance on Shark Tank India Season 2 resulted in a deal with Namita Thapar, who invested ₹70 lakhs for 5% equity, valuing the company at ₹14 crore. This investment has enabled the brand to expand its product line and distribution network, aiming for a 25-fold growth by 2025, targeting a revenue milestone of ₹100 crore.
12. Beyond Water
- Featured in Shark Tank India Season: 1
- Category: Beverage Enhancers
- Founders: Devang Singhania and Sanchi Singhania
- Shark Tank Deal Value: ₹75 lakhs for 15% equity
- Sharks Who Invested: Namita Thapar and Aman Gupta
Beyond Water is India’s pioneering direct-to-consumer (D2C) brand offering liquid water enhancers. These sugar-free, natural flavor drops transform plain water into a flavorful beverage, encouraging increased hydration among consumers. Each 100 mL bottle can flavor up to 5 liters of water, making it a convenient and cost-effective solution for those seeking variety in their daily water intake.
During their appearance on Shark Tank India Season 1, Beyond Water secured an investment of ₹75 lakhs for 10% equity from Namita Thapar and Aman Gupta, valuing the company at ₹7.5 crore. This partnership facilitated significant growth with the company expanding its product range to include flavors like Lemon Mint, Mango Peach, and Orange, and is available on major e-commerce platforms such as Amazon and their own website.
13. Auli Lifestyle
- Featured in Shark Tank India Season: 1
- Category: Ayurvedic Skincare Products
- Founder: Aishwarya Biswas
- Shark Tank Deal Value: ₹75 lakhs for 15% equity
- Shark Who Invested: Namita Thapar
Founded in 2017 by Aishwarya Biswas, Auli Lifestyle is a Kolkata-based skincare brand that combines Ayurvedic principles with modern science to offer a range of natural, cruelty-free products. Their product line includes skincare, haircare, body care, and wellness items, all formulated with natural ingredients to cater to diverse consumer needs.
Before appearing on Shark Tank India, Auli Lifestyle’s monthly sales ranged between ₹10 lakh and ₹12 lakh. After securing an investment of ₹75 lakhs for 15% equity from Namita Thapar during Season 1, the brand experienced significant growth, with monthly sales increasing to between ₹30 lakh and ₹37 lakh.
14. Lil’Goodness
- Featured in Shark Tank India Season: 2
- Category: Health-focused Food and Snacks
- Founders: Harshavardhan and Damanbir Singh
- Shark Tank Deal Value: ₹50 lakhs for 1% equity, plus ₹50 lakhs debt at 10% interest
- Shark Who Invested: Peyush Bansal
Founded in 2018 by Harshavardhan and Damanbir Singh, Lil’ Goodness is a Bengaluru-based startup dedicated to offering nutritious and tasty snacks for children. Their product line includes prebiotic chocolates with 35% less sugar, teff-based puffs, and oats-based milkshakes, all created with traditional ingredients like teff from Africa and turmeric from India. In the fiscal year 2021-2022, the company reported a revenue of ₹2.4 crore and projected a fivefold growth for 2022-2023. By December 2022, Lil’ Goodness achieved a gross revenue run rate of ₹1.5 crore per month, reflecting a sixfold increase over ten months.
Their appearance on Shark Tank India Season 2 resulted in a deal with Peyush Bansal, who invested ₹50 lakhs for 1% equity and an additional ₹50 lakhs as debt at a 10% interest rate. This investment has facilitated the company’s expansion, with plans to reach a turnover of ₹500 crore by the fiscal year 2025-2026.
15. Get-A-Way (earlier Get-A-Whey)
- Featured in Shark Tank India Season: 1
- Category: Health-Focused Ice Cream
- Founders: Jash Shah, Pashmi Shah, and Jimmy Shah
- Shark Tank Deal Value: ₹1 crore for 15% equity
- Sharks Who Invested: Ashneer Grover, Vineeta Singh, and Aman Gupta
Established in 2018 by siblings Jash and Pashmi Shah, along with their mother Jimmy Shah, Get-A-Way is India’s pioneering healthy ice cream brand. Their products are high in protein, low in calories, and free from added sugars, catering to health-conscious consumers seeking guilt-free indulgence. Each 100-gram serving contains 12 grams of protein and only 7 grams of fat, making it a nutritious alternative to traditional ice creams.
Prior to their appearance on Shark Tank India, Get-A-Way achieved monthly sales of approximately ₹20 lakhs. Following their successful pitch, the company’s monthly sales surged to between ₹80 lakhs and ₹1 crore. Their distribution network expanded from 3 cities to over 19 cities across India.
16. Isak Fragrances
- Featured in Shark Tank India Season: 1
- Category: Artisanal Perfumes and Attars
- Founder: Vidushi Vijayvergiya
- Shark Tank Deal Value: ₹50 lakhs for 50% equity
- Shark Who Invested: Peyush Bansal
Isak Fragrances is a Lucknow-based artisanal perfume brand that revives a 160-year-old family legacy in traditional Indian perfumery. The brand offers a range of handcrafted, vegan, and cruelty-free perfumes and attars, blending heritage with contemporary sensibilities. In the fiscal year 2021-2022, Isak Fragrances reported year-to-date sales of ₹18 lakhs, with monthly sales reaching ₹3.5 lakhs.
During their appearance on Shark Tank India Season 1, Vidushi sought an investment of ₹50 lakhs for 8% equity, valuing the company at ₹6.25 crore. After negotiations, she secured a deal with Peyush Bansal for ₹50 lakhs in exchange for 50% equity.
17. Tagz Foods
- Featured in Shark Tank India Season: 1
- Category: Healthy Snacks
- Founders: Anish Basu Roy and Sagar Bhalotia
- Shark Tank Deal Value: ₹70 lakhs for 2.75% equity
- Shark Who Invested: Ashneer Grover
Founded in 2019 by Anish Basu Roy and Sagar Bhalotia, TagZ Foods is a Bengaluru-based startup specializing in popped potato chips that contain 50% less fat compared to traditional fried chips. Their product line also includes international gourmet dips and a range of center-filled cookies. In the fiscal year 2022-2023, TagZ Foods reported a revenue of ₹23 crore, a significant increase from ₹8.97 crore in the previous year. Despite this growth, the company faced a loss of ₹4.6 crore in FY23.
On Shark Tank India Season 1, TagZ Foods secured an investment of ₹70 lakhs for 2.75% equity from Ashneer Grover. This investment facilitated the company’s expansion, including collaborations with the Rajasthan Royals IPL team and endorsement by cricketer Shikhar Dhawan. However, in November 2024, reports indicated that Reliance Consumer Products, a subsidiary of Reliance Retail, acquired TagZ Foods for approximately ₹28 crore, signaling a strategic move to scale operations and address previous operational challenges.
18. Revamp Moto
- Featured in Shark Tank India Season: 1
- Category: Electric Vehicles
- Founders: Pritesh Mahajan, Jayesh Tope, and Pushkaraj Salunke
- Shark Tank Deal Value: ₹1 crore for 1.5% equity
- Sharks Who Invested: Aman Gupta and Anupam Mittal
Revamp Moto is a Nashik-based startup specializing in modular utility electric vehicles (EVs) designed to meet the diverse needs of Indian consumers. Their flagship model, the RM Buddie 25, is India’s first transformable EV, featuring swappable attachments that allow users to customize the vehicle for various purposes, such as delivery services or personal commuting.
Revamp Moto secured an investment of ₹1 crore for 1.5% equity on Shark Tank India from Aman Gupta and Anupam Mittal, valuing the company at approximately ₹66.67 crore. This funding enabled the company to commence production, with the first batch of RM Buddie 25 units rolled out in September 2023.
19. The Sass Bar
- Featured in Shark Tank India Season: 1
- Category: Luxury Vegan Soaps
- Founder: Rishika Nayak
- Shark Tank Deal Value: ₹50 lakhs for 35% equity
- Sharks Who Invested: Anupam Mittal and Ghazal Alagh
Founded in 2019 by Rishika Nayak, The Sass Bar is a Mumbai-based luxury soap brand renowned for its handcrafted, vegan soaps that resemble delectable desserts. These artisanal products are free from SLS and parabens, using premium ingredients like cocoa and shea butter to provide a skin-friendly experience.
Prior to appearing on Shark Tank India, the company reported monthly sales of approximately ₹6 lakhs. Following their successful pitch, where they secured ₹50 lakhs for 35% equity from investors Anupam Mittal and Ghazal Alagh, The Sass Bar experienced a significant surge in sales, with monthly revenues increasing to between ₹10 lakhs and ₹20 lakhs.
20. Neon Attack
- Featured in Shark Tank India Season: 3
- Category: Premium Neon Signs
- Founders: Hardik and Kartik
- Shark Tank Deal Value: ₹50 lakhs for 2% equity, plus ₹25 lakhs debt with 2% royalty until ₹50 lakhs are recouped
- Sharks Who Invested: Aman Gupta and Namita Thapar
Neon Attack specializes in premium-quality, break-resistant LED neon signs tailored for homes, offices, and events. Their products are known for durability and customization. As of early 2024, Neon Attack reported impressive monthly revenues of approximately ₹1 crore, reflecting a notable consumer interest in their offerings.
On Shark Tank India Season 3, the founders secured a deal with Aman Gupta and Namita Thapar, who offered ₹50 lakhs for 2% equity, along with an additional ₹25 lakhs in debt, structured with a 2% royalty until the ₹50 lakhs are recouped. This investment is expected to bolster Neon Attack’s production capabilities and expand their market reach.
21. Sharma Ji Ka Aata
- Featured in Shark Tank India Season: 2
- Category: Freshly Milled Flour Products
- Founders: Sangeeta Sharma and Pranav Sharma
- Shark Tank Deal Value: ₹40 lakhs for 20% equity
- Shark Who Invested: Anupam Mittal
Established in 2019 by mother-son duo Sangeeta and Pranav Sharma, Sharma Ji Ka Aata is a Pune-based brand specializing in freshly milled, chemical-free flour. The company offers over 40 varieties of flour, including Sharbati wheat, multigrain, and millet-based options. In their first financial year (FY 2020-2021), the company achieved sales of ₹12 lakhs, followed by a 125% growth to ₹27 lakhs in FY 2021-2022. They projected sales of ₹40 lakhs for FY 2022-2023. Their gross margin stands at 63%, with a net margin of 38%.
During their appearance on Shark Tank India Season 2, Sharma Ji Ka Aata secured an investment of ₹40 lakhs for 20% equity from Anupam Mittal, valuing the company at ₹2 crore. This partnership significantly boosted their operations, leading to an 8-fold increase in sales within a month after the episode aired. By Diwali 2023, the company reported sales exceeding 35 tons of wheat flour and expanded its reach across India. Currently, they are achieving monthly revenues of around ₹20 lakhs.
22. Paradyes
- Featured in Shark Tank India Season: 2
- Category: Semi-Permanent Hair Color
- Founders: Yushika Jolly and Siddharth Raghuvanshi
- Shark Tank Deal Value: ₹65 lakhs for 2% equity
- Sharks Who Invested: Vineeta Singh and Aman Gupta
Paradyes is India’s first semi-permanent hair color brand, offering a vibrant spectrum of ammonia-free, paraben-free, and cruelty-free hair dyes tailored for dark Indian hair. Their products are designed to last for 8-10 washes, providing consumers with the flexibility to experiment with bold colors without long-term commitment. In the fiscal year 2021-2022, Paradyes reported sales worth ₹3.5 crore, and by the time of their Shark Tank appearance, they had already achieved sales of ₹2.5 crore in just two quarters of the following year.
Following the episode, Paradyes experienced a substantial increase in sales, with revenue tripling during the festive season and stabilizing at higher levels thereafter. Notably, the brand achieved the #1 bestseller spot in Nykaa’s hair color category.
23. FarmDidi
- Featured in Shark Tank India Season: 3
- Category: Homemade Food Products
- Founders: Manjari Sharma, Anukrit Johari, and Asmita Ghodeshwar
- Shark Tank Deal Value: ₹1 crore for 10% equity
- Sharks Who Invested: Vineeta Singh and Peyush Bansal
Established in 2021 by Manjari Sharma, along with her husband Anukrit Johari and friend Asmita Ghodeshwar, FarmDidi is a tech-driven food startup dedicated to empowering rural women by producing high-quality, traditional homemade food products such as pickles and chutneys. The company collaborates with over 550 women across 43 villages, enabling them to earn a sustainable livelihood while preserving authentic culinary traditions.
Prior to Shark Tank appearance, the company reported revenues of ₹6 lakhs in September, ₹7.6 lakhs in October, and ₹10.1 lakhs in November 2023, totaling ₹55 lakhs in their first financial year (FY 2022-2023). They projected to close the 2024 year at ₹1.5 crore, indicating significant growth and market acceptance.
24. Namhya Foods
- Featured in Shark Tank India Season: 1
- Category: Ayurvedic Health Foods
- Founder: Ridhima Arora
- Shark Tank Deal Value: ₹50 lakhs for 10% equity, plus ₹50 lakhs debt
- Shark Who Invested: Aman Gupta
Namhya Foods is a Jammu-based startup that integrates traditional Ayurvedic principles into modern health foods. The company’s product line includes herbal teas, such as those designed for heart health and menstrual care, as well as sattu-based breakfast cereals, all crafted to promote holistic well-being.
On Shark Tank India Season 1, Namhya Foods secured an investment from Aman Gupta, who offered ₹50 lakhs for 10% equity and an additional ₹50 lakhs as debt. This partnership significantly boosted the company’s growth, with revenues increasing from ₹1.3 crore in 2021 to ₹3.84 crore by the fiscal year ending March 31, 2023, reflecting a compound annual growth rate (CAGR) of 737% over the past three years. Namhya Foods has also expanded its market presence internationally, exporting to countries including the UAE, Australia, the US, and Canada.
25. Altor Smart Mobility
- Featured in Shark Tank India Season: 1
- Category: Smart Helmets
- Founders: Shamik Guha, Sayan Tapadar, Muhammad Bilal Shakil, and Anirban Datta Gupta
- Shark Tank Deal Value: ₹50 lakhs for 7% equity
- Sharks Who Invested: Namita Thapar and Aman Gupta
Altor Smart Mobility is an automotive startup specializing in India’s first smart helmets designed to enhance safety for two-wheeler riders. These helmets are equipped with features such as accident detection, anti-theft mechanisms, live and remote tracking, hands-free navigation, and smartphone charging, aiming to make bike rides safer and more efficient.
During their appearance on Shark Tank India Season 1, Altor’s founders secured an investment of ₹50 lakhs for 7% equity from Namita Thapar and Aman Gupta, valuing the company at approximately ₹7.14 crore. At the time of their pitch, they had commenced sales in mid-November 2021, selling over 100 units and securing pre-orders for an additional 500 units. Each helmet was priced at ₹5,000, with a manufacturing cost of ₹4,000.
Post-investment, Altor Smart Mobility has continued to innovate in the smart helmet segment, focusing on enhancing rider safety through technology integration.
Lessons from Top D2C Brands of Shark Tank India
The success of these 25 D2C brands isn’t just about sales—it’s about the stories they’ve told and the problems they’ve solved.
They’ve shown us that with a great product, a clear vision, and a connection with your audience, success is inevitable.