For the longest time, the Indian market has relied on a traditional retail structure. Of course, we blaze a trail when it comes to traditions. But we are never behind in evolving with time and modernizing with trends. With the help of digital technologies and a focus...
Today, there are a lot of new technologies that are bringing about a paradigm shift in the way retailers are able to sell their products. To catch more eyeballs, retailers are trying to tap their customers on every available sales channel. The increased demand has...
Direct-to-consumer selling is all about selling directly to the end customers via online mediums, strengthening customer relationships, and understanding what they expect out of a brand. Simply put, for you to master the direct-to-consumer (D2C) sales format you need...
Today’s customer retail habits are transforming from traditional shopping to online platforms. As the online shopping landscape continues to evolve, customers want to shop in the comfort of their homes while retaining a traditional shopping experience. Brands are...
The Direct-to-Consumer (D2C) e-commerce sector in India is experiencing an impressive upswing, which is also reflecting a fundamental shift in brand strategies. But why the sudden interest in D2C? It boils down to one thing, every brand wants greater control over...
