Flipkart is a horizontal marketplace that sells a wide range of products with an order processing rate of 2.5 million orders per day. With an average order value between ₹1,600 and ₹2,800 and 80% consumer retention rate for premium members, Flipkart creates significant opportunities for sellers to establish brand loyalty and expand their reach in this dynamic marketplace. If you want to start your e-commerce selling journey or looking for a marketplace to expand your reach with minimum investment, here is everything you need to know.
After reading this blog, you’ll know everything about how to become a Flipkart seller from the registration process to strategies to grow your business on Flipkart. Even before understanding the registration process on Flipkart. Let’s dive into the different fee structures that this platform charges from sellers.
Flipkart Fees Structure
1. Closing Fees – This is charged when a product is sold in a marketplace. These are distributed according to the selling charges. For instance, if you sell an item on Amazon for Rs. 500-1000, it will charge Rs. 30, but Flipkart will charge Rs. 24. And if you sell an item for Rs 1000+, Amazon will charge Rs. 58, but Flipkart will charge Rs. 47.
2. Shipping fees – Every marketplace divides the shipping charges according to the zones- local, zonal, and national. If you sell a 500 gm product at the zonal level on both marketplaces, Flipkart will charge Rs. 2 less than Amazon. And at the national level, Flipkart will charge Rs. 9 less than Amazon.
Commission Structure – Flipkart Vs Amazon India
1. Better Commission Structure
While Amazon charges a referral fee+ closing fee, Flipkart charges a fixed fee + Commission fees ( based on product category). Let’s take the T-shirt as our product category for comparison. For a T-shirt price > Rs. 500, 21% will be charged as a commission on Amazon, but on Flipkart, you have to pay only 15% commission.
2. RTO charges
Amazon charges some fees for undelivered products and reimburses it to the seller later. But, there are no charges on Flipkart in case of RTO.
How to Sell Products on Flipkart
Flipkart has a simple registration process. Unlike high documentation needs on Amazon and Myntra, Flipkart just needs a few basic details of the seller to complete the registration process. Here are eight simple steps to register on the Flipkart seller hub.
What is Flipkart Seller Hub?
Flipkart Seller Hub is an online platform provided by Flipkart, one of India’s largest e-commerce companies, where sellers can register, list their products, and manage their online sales. It offers tools and services to help sellers grow their business on the Flipkart marketplace.
Key Points of Flipkart Seller Hub
- It enables sellers to register and create their online store on Flipkart marketplace.
- Flipkart Seller Hub provides tools for inventory management, order processing, and shipping.
- Offers analytics, insights to track sales performance and customer behavior.
- Facilitates advertising and promotion to boost product visibility.
- Includes support services like seller training, customer support, and account management.
1. Enter Contact Details
Visit this site, www.seller.flipkart.com, to start the registration process. Click on ‘Start Selling.’ Enter your mobile number and verify it through OTP. Enter your email address for further processing.
2. Enter GSTIN or PAN
On completing the contact details, you will see a section, “What are you looking to sell on Flipkart?” there will be two options— “All Categories” and “Only Books.” If you choose to sell in all categories, you are required to provide your GST no., and if you choose the latter, only PAN verification will be required.
3. Create Strong Password
Create a strong password of eight characters using Upper case and Lower case along with a special character. Click on the ‘Continue’ button. You’ll be directed to the dashboard that displays the status of pending data along with filled ones.
4. Verify Email Address
Go to the dashboard; you’ll see a button beside the email address. Upon clicking it, you’ll receive an email verification link. Simply click on it to verify your email address within seconds.
5. Enter your Signature
You don’t need to upload any documents. There are two options to enter your signature, ‘ Create, or ‘Draw’. If you choose the first option, enter your name, and it will create the signature automatically. However, if you choose the latter, you need to manually draw your signature on a phone or computer.
6. Enter Store and Pickup Details
Ensure that you provide accurate details about your store and pickup location to facilitate smooth deliveries. Provide the store and owner’s name, a clear and engaging store description, the pin code, and the exact address. These details help delivery executives efficiently pick up your products. Once entered, click “Save” to confirm your information.
7. Enter Bank Details
Provide basic bank details, such as your account number and IFSC code. This information will be the same as provided in GSTIN. Ensure that the information provided is correct.
8. Create New Listing
The final step in this online selling guide is creating a product listing, a critical stage that influences shopper decisions. To craft an effective listing, include a clear description, high-quality images, key selling points, care instructions, and details about return or replacement policies. Click on “Go to Listing” on the onboarding page, select “List your own products,” and enter the necessary details. This process ensures your product is registered and ready to go live.
How To Increase Sales – Strategies to Grow your Sales on Flipkart
1. Use Flipkart Promotions
Flipkart is a highly competitive marketplace and many sellers offer the same kind of products. The best way to counter this situation is to offer attractive deals like bundle deals, promotions, and discounts via Flipkart promotions. Let’s say you want to improve the visibility of T-shirts on Flipkart; create an offer like this: Buy 2 Get free. In cosmetics, you can create bundle offers like Lipshades and nail paint. This kind of incentivization urges sellers to choose your products over your competitors.
2. Earn a Flipkart Assured Badge
Flipkart’s assured badge is the quality label awarded to products that pass quality checks and maintain good performance on Flipkart. Products with a Flipkart quality badge reflect your commitment to quality and instill consumer confidence in you, which ultimately leads to repeat purchases.
3. Set Competitive Price
Let’s say you sell sports products online at a particular price. But, there are several other sellers offering the same kind of products. The question is how can you stand out? Firstly, compare the prices the other sellers are offering. Set your product price in such a way that it is neither too high nor too low as compared to those products. The idea is to improve your product visibility and to earn a profitable margin as well.
Flipkart Reconciliation Policies
1. Data sets required for Reconciliation – Flipkart order report, sales report, settlement report, and return report.
2. Configuration Method – Pick the order report to generate a summarized report report on order no. level. For each order, refer to the sales report to compute the expected amount. In sales reports, sales and returns or cancellations are treated as positive and negative amounts. The process is repeated for all orders.
3. Reconcile Output – If the expected amount matches the payment amount in any order, it is reconciled.
- If the expected amount > the amount received, the received payment is less than expected.
- If expected payment< amount received, more payment received.
- If no payment is received in the settlement report against an order, no payment is received.
Flipkart has introduced a tool where you can check reconciliation against every order ID. Sellers can use this tool to automate the process and for better transaction transparency.
How to Leverage Flipkart’s Big Billion Days Sales
Big Billion Days is Flipkart’s flagship annual festive shopping festival. Sellers can leverage this opportunity to increase their sales and product visibility.
1. Fulfillment by Flipkart
Fulfillment by Flipkart ensures better product handling and a smooth delivery process. This enhances the brand’s product visibility as consumers prefer products fulfilled by Flipkart. As they are assured of timely and reliable delivery, this impacts their level of satisfaction.
2. Create Artificial Competition
Pricing is crucial for ensuring product visibility, and with the right strategy, sellers play with the pricing strategy to improve their product reach. Create artificial competition for your products by registering with different names on Flipkart and keep the price of their products high compared to your original products. This will make consumers choose your products over your artificially created competitive products.
3. Flipkart Ads
Using Flipkart Ads is an effective way to increase your product’s visibility on the platform. These ads position your products in prime locations, such as at the top of search results or highlighted on relevant pages. To maximize their impact, target the right audience with clear and compelling ad content. Regularly track ad performance and refine your strategy to achieve the best results.
Boost your E-commerce Success on Flipkart
Flipkart is a lucrative marketplace where sellers can expand their e-commerce business with significant growth opportunities. It has a minimum fee structure and a simplified registration process compared to other marketplaces. Flipkart offers tools and support to survive in the highly competitive space; for instance, sellers can leverage Flipkart Ads to improve their product visibility. With Flipkart’s assured badge, sellers can improve their product visibility and enable repeat product purchases. Flipkart can serve as a powerful channel for scaling your online business and building long-term customer loyalty.
Boost your Flipkart sales with Unicommerce Marketplace Integration
Unicommerce’s Marketplace Integration helps sellers optimize operations for maximum growth. The seamless integration and powerful features simplify order management and inventory tracking, offering real-time updates and streamlined e-commerce operations. With Unicommerce, you can efficiently manage your Flipkart sales and achieve your business goals faster.
FAQs on How to Sell on Flipkart
1. How can I sell my product on Flipkart?
You can sell on Flipkart by creating an account at www.seller.flipkart.com with your PAN/GST, bank details, and business information. List your products with detailed descriptions, images, and keywords to attract customers. Choose a fulfillment option—FBF for Flipkart-managed logistics or NFBF to handle storage, packing, and delivery yourself.
2. How to sell products on Flipkart without a GST number?
You can sell products on Flipkart without a GST number if the products are exempt from GST, by registering on the Flipkart Seller Portal, listing exempt products, and managing orders through the platform.
3. What are the seller charges on Flipkart?
Flipkart charges sellers various fees, including a commission (percentage of product value), shipping fees, a fixed fee based on order value, and collection fees. Additional charges include GST on fees and payment mode fees (e.g., COD or prepaid). These charges are deducted from the order value before payment is credited to the seller.
4. How does Flipkart pay its sellers?
Flipkart pays its sellers through a secure payment cycle that begins once the product is picked up, with payments transferred directly to the registered bank account after deducting Flipkart fees. Sellers can receive payments in as fast as 7 days, depending on their seller tier. Payment schedules are accessible via the Flipkart seller account.
5. What is Flipkart’s commission fee?
Flipkart’s commission fee is a variable percentage of the selling price, depending on the product category. Rates typically range between 2.8% to 25%, with categories like electronics having lower rates and fashion or books having higher rates. The exact fee is determined by the category of the product sold.
6. What documents are required to register as a seller on Flipkart?
To register as a seller on Flipkart, you need a PAN card for identity proof, an address proof like a utility bill or bank statement, and business registration documents such as a partnership deed or incorporation certificate. You must also provide bank account details (account number, IFSC code) and GST registration, except for exempt products. A digital signature is required for GST registration.
7. How can I optimize my product listings to increase sales?
To optimize your product listings and increase sales, conduct keyword research to improve discoverability, use high-quality images and videos to showcase products, and write engaging descriptions. Display customer reviews, offer size charts, and multiple payment options, and use competitive pricing with discount popups to attract buyers.
8. How can I maintain a high-performance score on Flipkart?
To maintain a high-performance score on Flipkart, set a procurement SLA for faster deliveries, improve regional inventory utilization, and monitor product performance using analytics tools. Regularly update product details, use relevant keywords, and offer attractive deals or promotions. Additionally, use high-quality images and Flipkart Adsis to increase visibility.
9. How do I handle customer service and support on Flipkart?
To handle customer service and support on Flipkart, promptly respond to customer queries through the seller dashboard, and resolve issues efficiently. Maintain clear communication regarding order status, delivery, and product details. Ensure timely processing of returns, refunds, and exchanges to maintain customer satisfaction.
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