Unicommerce's Scalable Warehouse Management Solutionhelped Bajaao to expand across 5 warehouses enabling improved eCommerce operations!

Company Overview

BAJAAO is India’s largest direct online retailer for musical instruments & pro audio equipment offering a wide range of services to the music entertainment industry.

Started by Ashutosh Pande, founder and CTO in 2005 with a simple business plan & zero capital, BAJAAO went on to be ranked among the world’s top 20 music retailers by Music Trades Magazine, USA in 2012.

Client’s Goal


The BAJAAO brand is well known for its focus on customer services and has become one of the most trusted names in the industry. The brand maintains a very healthy tie-up with India’s top performing individual artists, bands, music producers and vows to deliver the same service to all musicians in India.

This online musical instrument retailer had ambitious plans to grow , so their key requirement was a system that was customer centric and smoothened their day to day operations.

Challenges : Process, Operations & Management


Starting with zero capital and a simple business plan, Ashotosh succeeded in growing BAJAAO into the leading online retailer in the music industry. BAJAAO has worked with many reputed brands including Walt Disney Studio, Sony Music, Vishesh Films, Pepsi MTV Indies, Harman Professional India, and Gibson. In 2012, Music Trades Magazine, USA, ranked among the world’s top 20 music retailers.

Such a rapidly growing and well known brand was looking of a tech platform that could automatically handle the following challenges:

  • Managing stock transfer from one warehouse to another
  • Handling returns for their shopify based website
  • Shipping Large size musical equipments
  • Error-prone business reports

Here’s what        said  about  Unicommerce!

“Mannual error reduced , expansion across 46K+ products became very smooth with Unicommerce at the backend. We were able to scale up to processing 10K+ order items per month seamlessly. I would anytime recommend Unicommerce to anyone who is managing a business like ours ”
Ashutosh Pande , Founder (Bajaao)

Collaboration with Unicommerce


In Unicommerce, BAJAAO found a system that was customer-centric and hence provided a seamless experience ,both during on-boarding,as well as during the day to day operations . The brands collaboration resulted in the following:

Customized reports and automated dashboards assisted the online retailer to analyze its sales, predict revenues and manage order flux . BAJAAO managed to reduce manual dependencies and errors.

Unicommerce deployed a scalable WMS across 5 of their warehouses enabling improved inventory accuracy and visibility


Unicommerce facilitated Hassle-free Shipping of  large-sized products based on package’s weight or dimensions which in turn added value to the business by reducing logistics cost up to 20%

 Complete order and returns management supported for BAJAAO’s Shopify based website thus reconciling all their online and offline businesses from a single dashboard

Results - Then and Now, How the things changed


As BAJAAO is India’s largest direct online retailer for musical instruments and pro audio equipment, it was important that the platform they adopt helped them in streamlining operations for large-sized product fulfilment.

Unicommerce’s highly competitive technology has helped BAJAAO optimize its orders effectively through multiple sales platforms, simplifying its backend operations to achieve unparalleled profitability


With Scalable Warehouse Management System  track of each inventory was accurately managed enabling better stock planning for BAJAAO and leading to lesser stock-outs and higher sales


After implementing Unicommerce’s Solution, BAJAAO no longer had to rely on manual processes like the need to manually enter sales, returns, payments, and other vouchers. These tasks were automatically handled leading up to less manpower.


Unavailability of a single platform to manage sales , optimize retail and other ecom operations for all sites automatically, was a big challenge. Unicommmerce provided a single dashboard to successfully manage their end-to-end eCommerce operations

Across 5+ Warehouses

46K+ Product
Listings Every Month

Managing 10K+ Orders
Per Month


Want  to  experience  growth  like    ?

How Can We Help You?

Get answers to all your questions from our product experts.

More Success Stories
99.99%+ Fulfillment Rate for the Kuwait-based Plat...
E-commerce Platform
145 Stores Managed for this Fashion & Accesso...
58+ Stores Managed for the Design-led Lifestyle Br...
10X Growth in Sales for the last-mile delivery pla...
Unicommerce’s Client Conversations | PlumGoo...
100X Growth in Sales for the D2C online business |...
Online Grocery
4.5X Growth in Sales for the Leading Health &...
Health & Wellness
Maximized sales while simplifying the Order and In...
99.99% Order Fulfillment Rates for a Philippines B...
6K+ Order Management for a Malaysian Brand | Luxur...
Unicommerce’s Client Conversations | Vastram...
Client Conversations | Oryvo (Skylink LLC)
Client Conversations | Xtep Sportswear
Client conversation | Hamilton Housewares
Client Conversations | Enamor GIPL
Intimate Wear
Client Conversations | Iconic Fashion India (Tommy...
How YZ Buyer Demonstrated 2X Growth with Unicomme...
Client Conversations | Bira91
TCNS Clothing Co. Ltd (W, Wishful, Aurelia, Elleve...
Brand Studio | India’s First Ever Tech-Enabled F...
10X Growth in Sales for Flo Mattress| India’...
Sleep Solutions Brand
A leading 3PL provider in South East Asia achieved...
eCommerce Fulfillment Provider
Unicommerce helped an Apparel Brand drive business...
Leading Fashion Brand Reduced Order Cancellations ...
Leading Cosmetics Brand Managed 1.5M Orders Per Mo...
India’s Leading AgriTech Company
eCommerce 3rd Party Fulfillment Provider Managed H...
eCommerce Fulfillment Provider
Unicommerce Case Study | Bulbul
India’s Leading Online Pharmacy Expanded Acr...
Online Pharmacy
Leading eGrocery Marketplace Scaled Up Business in...
Online Grocery
Unicommerce Case Study | Bajaao
India’s Complete Eyewear Solution
India’s leading online fashion marketplace m...
Leading Footwear Manufacturer of India
Leading International Tyre Manufacturer and Online...
When you are selling ‘Experiences’, every litt...
From Chaos of Frustration to Silence of Growth
They were struggling. Not because their products w...
What Our Clients Are Saying?

We have literally integrated 7 marketplaces in Unicommerce in less than a week’s time, which proves how easy to go this ultimate e-commerce technology solution is! Forget all others, way to go Unicommerce!

Abhishek Agarwal
Under Fourteen Only (UFO), Bengaluru

Happy to choose Unicommerce as our e-commerce technology partner! It has been a catalyst for our significant sales growth across 10 marketplaces over the span of 3 years.

Dazzle Collection, Ghaziabad

We are very much satisfied and happy to have found Unicommerce as our Complete Inventory & Order Management solution. Managing 6000+ SKUs and Integration with different platforms become very simple because of overall efforts by Unicommerce team.Customer support team have been very supportive with their personalized efforts on Whatsapp and other media channels. Great work team!

Shrenuj Jalan
Bazaarcart, New Delhi
Checkout Our Products

See our products live in action along with our experts.

Our solutions empower you to focus on your core business and grow exponentially.

WordPress Lightbox