How Automation and Technology is Revolutionizing Marketplace Payment Reconciliation in E-commerce

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Table of Contents:

  • Introduction
  • Understanding Marketplace Payment Reconciliation 
  • Role of Automation in E-commerce Payment Reconciliation
      1. Prevents Revenue Leakages 
      2. Real-time Custom Reports
      3. Seamless Multi-channel Integrations
      4. Identification of Negative Cash Flows
  • Let’s Reconcile Marketplace Payments Easily!

In today’s e-commerce ecosystem, every business and seller wants to make their products available on every marketplace. But managing sales and transactions across these selling channels is not as easy as it sounds. 

Every click, swipe, and purchase generates a number of financial activities that need to be tracked and reconciled. 

While selling on marketplaces like Amazon, Flipkart, or Myntra, there are many things you have to track, including their policies, returns, reimbursements, claims, and much more. With so much going on, how can you be sure you’re getting 100% of the payments you’re owed? 

Let’s dive deeper into the marketplace payment reconciliation concept to find the answer!

Understanding Marketplace Payment Reconciliation

Marketplaces usually release payments within 10-15 days after deducting their commission and other fees. Many sellers often lack the time to check every order to see if they’ve received the correct payment. 

Even though marketplaces like Amazon send summary emails, a lot can happen afterward, like returns or claims for damages. For example, you might expect 500 rupees for an order but only get 300 rupees due to various deductions. These mismatches can really add up. And we are well aware that inaccurate tracking of these transactions can chip away at your profits faster than you realize.

So, what’s the solution to this challenge?

That’s where marketplace payment reconciliation comes into the picture. This process ensures that you reconcile what you expect to receive with what actually lands in your account. By systematically comparing marketplace records with your own sales data, you can identify discrepancies early on. 

This not only helps catch errors like underpayments but also allows you to track the health of your e-commerce business more accurately. Manually managing these tasks is incredibly tedious, which is where automation steps in to streamline the process. 

So, let’s understand how automation and technology are transforming the payment reconciliation process. 

Role of Automation in E-commerce Payment Reconciliation

  • Prevents Revenue Leakages
  • Real-time Custom Reports
  • Seamless Multi-channel Integrations
  • Identification of Negative Cashflows

Thanks to technology, every aspect of e-commerce is becoming automated, and reconciliation tools are leading the charge. These automated tools use advanced algorithms to instantly match orders, payments, and returns across various online platforms, giving sellers a clear, up-to-date view of their financial status.

benefits of automated ecommerce payment reconciliation

Some of these tools even use a maker-checker mechanism: one part fetches data from marketplaces (the makers), while another verifies and validates it (the checkers). This setup helps sellers challenge any questionable charges levied by marketplaces.

Here are the benefits of using automated tools for marketplace payment reconciliation:

1. Prevents Revenue Leakages 

Firstly, automated tools prevent revenue leakages by swiftly identifying and addressing financial discrepancies. They detect issues such as shipping overcharges, commission discrepancies, missing inventory, and losses from damaged returns. By promptly flagging these discrepancies, sellers can ensure that they receive accurate payments for every transaction.

2. Real-time Custom Reports

Real-time custom data reports that help them identify trends, analyze performance, and optimize operations. For example, with these reports, you can easily track discrepancies in commission fees across different marketplaces, monitor patterns of missing or damaged returns, and evaluate shipping costs.

3. Seamless Multi-channel Integrations

Modern automated tools are designed to seamlessly integrate with major marketplaces such as Amazon, Flipkart, and Myntra, among others. This integration consolidates multi-channel sales management into a single platform, providing a unified view of all transactions and financial data.

4. Identification of Negative Cashflows

Negative cash flows can majorly impact your brand’s profitability and overall financial health. Advanced reconciliation tools help you spot these issues early by providing detailed analysis and insights into your cash flow patterns. For example, if you notice that returns and refunds are draining your cash, these tools can analyze the data to determine the actual root cause and take corrective action. 

Let’s Reconcile Marketplace Payments Easily!

As technology continues to advance, staying ahead in the market demands that sellers keep a keen eye on emerging trends. It’s also crucial to choose the right tools tailored to your business needs while dealing with the challenges of payment reconciliation. 

UniReco, our innovative cloud-based solution, is designed precisely for this purpose. It empowers sellers to track expected and actual sales across major marketplaces like Myntra, Amazon, and Flipkart.

With UniReco, managing financial transactions becomes efficient and transparent, ultimately helping e-commerce businesses thrive in the competitive e-commerce landscape. 

So what are you waiting for? Embrace UniReco today!

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