AJIO is not just another fashion platform; it’s a premium destination where style meets trends. Catering to a savvy, fashion-forward audience, AJIO attracts over 13 million monthly visitors who are both trend-conscious and brand-loyal – primarily women aged 25 to 34. These shoppers are on the lookout for the latest styles and are willing to invest in high-quality products that reflect their tastes.
About AJIO
AJIO, launched in 2016, is a leading Indian e-commerce platform headquartered in Bengaluru, Karnataka. As Reliance Retail’s digital commerce initiative, AJIO offers a curated selection of fashion and lifestyle products, featuring the latest trends at competitive prices. The platform provides an extensive range of apparel, footwear, accessories, and exclusive international brands. AJIO also supports independent labels and homegrown designers through its AJIO Luxe and Indie collections.
With a strong focus on customer experience, AJIO offers seamless shopping, easy returns, and secure payment options. The AJIO app is available for download on the Apple App Store and Google Play.
- Website: www.ajio.com
- Industry: Retail, E-commerce
- Company Size: 501-1,000 employees
- Headquarters: Bengaluru, Karnataka
- Parent Company: Reliance Retail
Over 6000 brands sell on AJIO, including premium brands like Puma, US Polo, and Gap, attracting consumers who seek quality and prestige in their fashion choices. But it doesn’t stop there. AJIO processes over 6 lakh orders every day with an average order value of INR 780, providing brands with massive visibility and sales potential. It also attracts fashion enthusiasts eager to explore fresh, bold designs from emerging brands. Whether it’s a high-end staple or a new label that’s setting trends, AJIO has created a space where quality, style, and innovation all come together. If you want your brand to reach the right audience, this is the platform to be on.
Many sellers who are already onboard with Myntra expand their reach by tapping into AJIO, recognizing the immense potential it offers. Whether you’re an established brand looking to broaden your market or just starting your online selling journey, AJIO is an essential channel you can’t afford to overlook. It provides a powerful space for your brand to stand out and connect directly with a fashion-savvy, trend-focused audience eager to discover the next big thing in style.
Snapchat introduces sponsored Snaps in India, with AJIO as the first partner.
AJIO launches AI-driven mass media campaign featuring two AI-generated films for the All Stars Sale.
Why Selling on AJIO is a Smart Move – Benefits of Selling on AJIO
AJIO offers transparent and unique supportive policies to its sellers that help sellers navigate the challenges smoothly. Here are some of the benefits of selling on AJIO.
1. Dedicated Account Manager
You get a dedicated account manager on AJIO who handles your account on your behalf and provides complete information about everything from product listing to reconciliation. However, you may not find the same kind of support on other marketplaces, for instance, on Myntra, you may be assigned a catalog manager but not dedicated account managers.
2. Premium Brand Positioning
AJIO is a Reliance Retail digital commerce initiative and a leading platform offering a wide range of trending products. Selling on AJIO can help your brand establish a strong position in the market while also connecting you with a fashion-forward and loyal customer base.
3. Hassle-Free Onboarding Process
Once you finish the registration process, you’ll be assigned an AJIO team member who will navigate you to complete the onboarding process smoothly. While other marketplaces leave sellers alone to navigate through challenges, AJIO stands out by helping their sellers.
4. No Hidden Charges
Once AJIO accepts your application, you’ll be assigned a team member who will give you the full details of charges and commission at the starting phase of your journey only. This makes sellers clear about the charges, and there aren’t any other charges beyond the discussion. Typically, AJIO charges around 25% commission for all product categories, including logistics charges; however, it can vary depending on the seller’s profile and performance.
5. High Average Order Value
AJIO focuses on selling high-quality products that slightly have high value, so sellers with high-quality products can easily sell their products to their consumers who are ready to invest in premium quality products, which they often find hard to sell on other platforms like Amazon, Myntra, Flipkart, Meesho, etc.
There are many more benefits of selling on AJIO, which you can discover ahead, let’s dive deeper by understanding its selling model and why this model.
Top Searched Products on AJIO
AJIO is a platform where consumers like to explore fashionable outfits. Here are some of the popular products searched on AJIO.
- Sarees – Traditional yet trendy, sarees remain a staple for those looking for elegance and style.
- T-shirt – Casual and comfortable, T-shirts are always in demand for everyday wear.
- Gowns – For special occasions, gowns are frequently searched for their sophisticated and fashionable appeal.
- Track Pants – The athleisure trend makes track pants a popular choice for comfort and style.
- Kurta Set – Kurta sets are highly sought after for their versatility and cultural appeal, especially during festive seasons.
- Jackets – Jackets, from casual to formal, continue to be a go-to choice for adding style and warmth.
- Shoes – Footwear, from sneakers to formal shoes, is a favorite category, offering both comfort and style.
- Dresses – Dresses remain a must-have for fashion-forward consumers seeking both casual and elegant styles.
- Sweatshirts – Colorful and fashionable sweatshirts are mostly searched products among fashion enthusiasts.
- Sportswear – Sportswear remains popular among fitness freaks who look for both active and casual athleisure.
AJIO’s Dropship Model: How is It Beneficial for D2C Brands?
AJIO dropship model works on the B2B2C model where AJIO purchases. Let’s understand what it is and how it can benefit you.
Under this model, AJIO purchases the products from sellers. However, the shipment goes directly to end consumers via the seller’s warehouse. AJIO generates B2B PO to sellers corresponding to every B2C invoice that goes to consumers.
What is the benefit for sellers in this?
1. AJIO’s ownership
AJIO’s selling model takes the burden off brands, as they don’t need to worry about handling consumer inquiries, returns, or logistics—AJIO takes care of all these aspects, allowing brands to focus on what they do best.
2. One-Click E-Invoicing Process
A brand with an annual turnover of over Rs. 5 crores needs to record the transaction to govt. against which the reference ID will be issued for every order. This is a time-consuming process that is also chargeable; however, if you are processing your AJIO orders on Unicommerce, you can get invoices with a single click.
3. Financial Transaction Visibility
As against every order, PO is provided to brands; they can easily track the sales activity via matching PO with the invoice to validate every transaction, providing clear visibility about every sales activity.
Note: AJIO grades its products on a scale of 0-4, where 4 stands for minor defects, 2.5 stands for major defects, and 0 stands for critical defects. Therefore, sellers should make sure that their product passes AJIO’s quality check before they hand over the product for the fulfillment process.
Documents Required for AJIO Sellers Registration
1. GST Certificate
To sell on AJIO, you must provide your GST Certificate, which is essential for tax compliance and ensures that your business is registered for Goods and Services Tax.
2. PAN Card
A PAN Card is required for identity verification and for tax-related purposes. It is essential for both individuals and businesses to register and sell on AJIO.
3. Bank Account
You need to provide your Bank Account details to facilitate secure payments and ensure smooth financial transactions between you and AJIO.
4. Trademark certificate
A Trademark Certificate is essential on AJIO because it serves as proof of ownership and the legal right to use your brand. This is crucial for sellers to establish credibility and legitimacy, helping to protect their brand identity while selling products on the platform.
5. MSME Certificate
An MSME Certificate helps establish your business’s authority and aids in AJIO’s verification process.
AJIO Seller Registration Process
1. Start Registration Process
You can’t directly register on the AJIO Commerce Seller Central page as you need to visit supplierregistration.ril.com or search Reliance retail supplier registration. you‘ll get the interface like this. After that click on New Supplier > Domestic user.
2. Fill Up the Required Fields
Fill out the three required fields- PAN number, exact Name as mentioned on the PAN Card, and upload the PAN document. While uploading the PAN document, you must either upload JPEG or PDF format. The system will not accept PNG and JPG format documents.
If you are in MSME, click on ‘yes’ and provide details like UAN number, MSME certificate, etc. Having an MSME certificate increases the chances of approval.
Provide registered details of the registered office address. Click on Next, provide contact information, and verify your contact no via OTP.
3. Product Category & Regulatory Information
Select the product category and list your store format. you can select multiple product category depending upon your business. After that, you’ll get a detailed document of terms and conditions which you need to read thoroughly.
4. Check Registration Status
Fill in your request ID and PAN number to check your registration status. It may take 25 business days to get approval as the AJIO team verify your documents and other details.
AJIO’s onboarding process may take a long time as they emphasize more on verified brands with high-quality products. They may also ask you to send them a sample of your product for quality check.
However, there are some key points that you can use to increase the chance of your selections. The key points are listed below-
Key Strategies to Fast Track Your Onboarding on AJIO
1. Website URL
Although it is optional to provide a website URL, it gives AJIO deeper insights about your brand and products, thus increasing the chance of selection.
2. Providing MSME certificate
AJIO looks for authentic sellers; thus, they may take a long time to complete the verification process. MSME certificates can assure them of your authenticity and speed up the process for quick approval of your profile.
3. Trademark Certificate
Providing a trademark certificate is mandatory while registering on AJIO. In case you don’t upload the certificate, AJIO may later ask you to do so.
Top Brands Selling on AJIO
- Puma – Known for its athletic performance and stylish designs, Puma continues to dominate with its sporty yet fashionable range.
- Nike – A global leader in sportswear, Nike’s innovative designs and quality make it a top choice for fitness enthusiasts.
- Adidas – Offering a mix of performance and fashion, Adidas is highly sought after for both athletic wear and casual apparel.
- US Polo – With its premium yet accessible designs, US Polo offers a classic American style that resonates with AJIO shoppers.
- Wrangler – Popular for its durable and stylish denim, Wrangler continues to be a favorite for consumers looking for quality jeans and apparel.
- Levis – A timeless brand, Levis is known for its iconic denim products that are always in high demand on AJIO.
- Crocs – Famous for its comfortable and colorful footwear, Crocs offers a casual yet stylish choice for all ages.
- Giva – Offering elegant jewelry pieces, Giva is a top choice for those looking to add a touch of sophistication to their wardrobe.
- Kundan – Known for its traditional and exquisite jewelry, Kundan offers a perfect blend of luxury and culture.
- Lee Cooper – With its blend of comfort and fashion, Lee Cooper continues to be a favorite for denim and casual wear lovers.
- Red Tape – Offering stylish and comfortable footwear and apparel, Red Tape appeals to those seeking contemporary and high-quality products.
How to list products on AJIO?
You can list your products on AJIO in three simple steps.
1. Download the right Product Template
Choose the right product category to download the right product template. Product categories have been distributed across gender, ethnic wear, western wear, apparel, and accessories; thus, it gives sellers a wide angle to think and upload the product category easily. As soon as you select the category, the AJIO format sheet will show up; you can click on it to download the sheet.
2. Complete Product Details
The sheet contains some mandatory fields such as style code, style description, HSN code, product group, size, package, multi-vertical, fabric type, etc. Some of the fields will be reflected to consumers therefore, it is important to fill in all the details carefully.
3. Product Catalog Upload
Once you have completely provided the details, upload the product catalog after making sure it doesn’t have any errors. Select ‘product catalog upload’>browse for XLS, select the sheet that you have filled, attach it, and click on submit. The product catalog sheet will move to auto QC. If there is no error in the file, you will see a green tick against the Auto QC box, after manual QC, the catalog will move to system processing, which means the catalog is live.
Key Strategies to Maximize your Sales on AJIO
To maximize sales on AJIO, you need to implement proven strategies to improve your product visibility and customer experience. Here are the key strategies.
1. Optimize Your Product Listing
Optimizing your product listing is one of the key factors influencing your sales on AJIO. For that, your product description must be clear, concise, and keyword-optimized. Also, make sure that the title is clear and optimized for relevant keywords. Upload high-quality images with the right product attribute tags, for instance, size, color, and fabric. All these efforts will make your product more discoverable.
2. Understand AJIO’s Audience
AJIO caters to the premium set of consumers who are willing to invest in high-quality premium brands. AJIO also focuses highly on product quality in its QC stage, that’s why you need to make sure that your product doesn’t have any defects, or else your return rate will increase.
If you are running Ads on AJIO, make sure your targeting is right, i.e. to showcase your products to that segment audience who are willing to invest in premium-level products.
3. Bestseller discount
AJIO festive sales like AJIO All-Stars Sale bring the prime opportunity for sellers to increase their sales. However, the heightened demand calls for implementing a strategic fulfillment approach. The tips and tricks mentioned below can help you further.
Maintain your performance on AJIO consistently because, during festive sales, AJIO provides bestseller discounts. You can grab this opportunity to showcase your products at discounted prices to attract more consumers.
5. Bulk Order Processing
As you grow on AJIO, you may receive a high number of orders. You’ll be required to speed up your process to fulfill orders on time, and that’s what calls for implementing bulk order processing accurately and timely. For instance, bulk label generation, bulk invoice, and scan-based order processing.
6. Real-time Inventory Tracking
Real-time inventory tracking is critical to avoid stockouts or overselling. Real-time tracking allows you to keep track of your stock level so you can timely reorder inventory and make informed & data-driven decisions.
Scale Your Business on AJIO Marketplace
Selling on AJIO brings opportunities for brands to connect with premium consumers looking for their high-quality products. Also, AJIO’s comprehensive support for sellers during the onboarding process, accounts management, and reconciliation helps brands navigate the challenges and explore growth opportunities. All this helps brands focus on their growth strategies and expanding their reach.
Boost your Sales on AJIO with Unicommerce
Unicommerce marketplace integration makes your online selling journey smooth. Real-time inventory tracking, efficient order processing, and warehouse management help you maximize your growth. With Unicommerce, you can manage AJIO orders to achieve your goals.
FAQs on How to Sell On AJIO
1. Who can sell on AJIO Commerce?
Anyone in India who sells authentic products and is an authorized manufacturer or distributor is eligible. To list items on AJIO Commerce, sellers must be legally authorized and hold all necessary licenses, certifications, and approvals.
2. Is a GST number required to sell on AJIO Commerce?
Yes, a valid GST number is necessary for registering as a seller on AJIO Commerce, as it’s required for tax and invoicing purposes. Click on the link for more information – https://cbic-gst.gov.in
3. What types of products are allowed to be sold on AJIO Commerce?
Products allowed to sell on Ajio are fashion apparel, footwear, home goods, and more, as long as they comply with AJIO’s guidelines.
4. Can I sell on AJIO Commerce without having a website?
Yes, you can start selling on AJIO without having a website, however, providing a website link will increase your chance to speed up your onboarding process.
5. What are the selling fees on AJIO Commerce?
AJIO Commerce charges a commission ranging from 22-25% for all product categories when a sale occurs. However, there is no upfront cost to start selling on AJIO.
6. How many products do I need to list to begin selling?
You can start selling by listing even a single product. However, selling a variety of products can help you increase your sales faster.
