Meesho – Ideal Platform for New E-commerce Sellers
Meesho provides an excellent opportunity for small-scale businesses with limited resources to enter the e-commerce space. New sellers often face challenges when starting their journey, such as navigating complex onboarding processes, understanding product listing requirements, and waiting for catalog approvals. These steps can be overwhelming, especially for those without extensive e-commerce knowledge. On the contrary, Meesho stands out as one of the most profitable marketplaces that offers a low barrier to enter in e-commerce business by making it easier for entrepreneurs to get started and grow their businesses. So, what makes Meesho the go-to marketplace that simplifies the selling process for sellers?
Why Sellers Choose Meesho: Key Benefits for Faster Growth
There are several marketplaces to sell your products, but Meesho is a leading choice for small to medium-sized business owners. While intense competition on platforms like Amazon and Flipkart can hinder growth for small sellers, Meesho provides a valuable boost with faster growth opportunities.
Here are some prominent reasons why Meesho stands out:
1. Open for Masses
Meesho is a marketplace accessible to all, enabling even small manufacturers from tier 4 cities to sell their products and reach a wider audience.
2. Goldmine for Private level entities
Meesho provides a lucrative opportunity for private-label entities, enabling them to sell products under their own label and grow their business.
3. Prime platform for MSMEs
Meesho is a prime platform for MSMEs, enabling manufacturers from even small cities to sell their products and reach a broader market. For instance, a seller in Jaipur’s textile industry can easily expand their reach and grow their business through Meesho.
4. 19000+ pincode serviceability
Meesho’s wide pincode coverage ensures that your products reach millions of potential buyers. This extensive serviceability connects sellers with customers in tier 2 and tier 3 cities, helping your products reach a much broader audience and expand your market presence.
5. Commission-free selling
With a zero-commission structure, sellers can solely focus on making selling strategies. As they are allowed to keep 100% of the profit, this encourages them to focus on the selling process. However, other marketplaces charge a commission or a kind of ‘fee’ to use their platform for selling, which varies depending on the product type.
6. 700+ categories
On Meesho, you can sell products across 700+ categories, including fashion, home and kitchen appliances, electronics, and more. This wide range of categories allows sellers to tap into diverse markets, increasing their chances of reaching a larger audience and boosting sales potential.
7. Low shipping cost
Meesho has crores of customers across India, which means that if you are a tier 2 and tier 3 seller, you can reach a wider customer base. Moreover, it has simple selling policies that you can easily navigate to start selling.
How Meesho Simplifies Online Selling
Meesho is a platform that offers equal opportunities to all sellers, whether branded or non-branded, ensuring a fair and level playing field for everyone. Additionally, Meesho’s selling process is simple and straightforward, making it easy for sellers to get started. Here are some key points:
1. Easy Onboarding Process
Meesho started with a mission to make online selling easy. Its registration process is simple compared to other marketplaces like Amazon. You have to submit several documents on Amazon, i.e., Government-issued ID, proof of residential address, bank account no., tax information, and much more. On the contrary, the Meesho registration process can be done in a few simple steps.
2. Logistic Support
Many sellers fear the burden of handling logistics. However, with extended logistics support by Meesho, sellers can feel free to sell. All they have to do is follow a standard procedure to handover the product to a logistic partner. Once the procedure is complete, a partner will come to pick up the product at the mentioned address.
3. Easy Return Management
Meesho offers various tools to help sellers efficiently track and manage returns. These tools allow sellers to stay updated on Customer Initiated Returns (CIRs) and Return to Origin (RTO) status, providing clear visibility into each return. With these tools, sellers can easily manage return requests, track progress, and ensure a smooth process while staying informed about any applicable charges.
Best-Selling Products/Popular Categories To Sell on Meesho
As per current consumer preferences and market trends, here are the top product categories to sell on Meesho.
1. Women’s Wear: This category remains a cornerstone of Meesho’s marketplace, with high demand for sarees, dresses, and kurtis.
2. Men’s Apparel: Men’s clothing, including formal shirts, casual wear, and ethnic attire, continues to attract significant sales.
3. Kids’ Apparel: The market for children’s clothing is evergreen, with high profitability in items such as dresses for boys and girls, catering to infants, toddlers, and teens.
4. Jewelry and Fashion Accessories: Handmade jewelry and accessories are popular among consumers seeking unique and affordable fashion statements.
5. Beauty Products: A wide range of beauty and cosmetic products, including skincare and haircare items, are in high demand.
6. Footwear: Footwear options for men, women, and children are consistently popular, contributing to substantial sales.
7. Home Decor: Items such as wall art, decorative pieces, and furnishings are sought after by customers looking to enhance their living spaces.
8. Kitchen Products: Kitchen tools, appliances, and storage are among the top-selling items, catering to everyday needs.
These categories have demonstrated strong sales performance on Meesho, reflecting current consumer preferences and market trends.
Are you ready to take the first move? Here is how to sell products on Meesho.
How to Sell Products Online on Meesho?
Step-by-Step Process to Become a Meesho Seller
1. Create Your Account
Firstly, you need to create your account on Meesho by clicking on this link – https://supplier.meesho.com/panel/v3/new/growth/signup
Once you click on the link, it will ask for the following information-:
- Mobile no. & Email Id
- GSTIN no. ( for GST sellers) OR Enrollment ID/ UIN ( for non-GST sellers)
- Active bank account with the same GST
As you enter your phone no. in the space, click on the small button beside the gap “Send OTP”. You’ll receive an OTP on your phone for verification, which you’ll enter in the space “Enter OTP”.
Similarly, provide the email ID and set a password in the space provided “Set Password”. It is recommended to create a strong password with a minimum of 8 characters, one special character, one capital letter, and one no.
Once you enter all these details, enter your store name, which will be your business name. Also, add a pick-up address where the logistic partner will come to pick up the orders.
After providing all the details, you may have to wait for a few days as Meesho will verify your details; however, it won’t be too long.
2. List Your Product
After completing the registration process, you will get access to the Meesho supplier panel, where you can upload your catalog. At this supplier panel, you can manage everything from listing, managing inventory, processing orders, and payment tracking.
3. Upload the Catalog
A catalog is nothing but a list of products. If you want to sell 10 sarees, you need to upload one catalog, but if you want to sell 10 sarees and 2 tops, you need to upload two catalogs. For that matter, you can upload a single catalog or upload a CSV ( excel file) to upload a catalog in bulk. It is recommended to upload 5-7 catalog in the first few days of selling to get more visibility.
- High-Quality Product Visual – High-quality visuals of products from various angles provide clarity to the customer. A better understanding of the product increases the likelihood of purchase. Therefore, it’s essential to upload high-quality product images to convert potential buyers.
- Effective Product Description – Write a clear description of the product, highlighting its features and benefits. It is important to use relevant keywords strategically in the title and description. This will help in improving search visibility, increase traffic, and improve conversion rates.
Source: Meesho Supplier Learning Hub
4. Set the Price
When setting the price, consider the cost and margin of the product. Customers often compare prices across different sellers, so offering a good deal can make your products more appealing. You can also use the price recommendations tool to arrive at a competitive price.
5. Start Getting Orders
Once your catalog goes live, you will start receiving the orders. As customers always prefer to choose trending products, try to list trending products to get more orders.
6. Delivery Process
You’ll receive orders via email notifications, or you can also visit the Meesho supplier panel to check them. The logistic partner will pick up the product from your location and deliver it straight to the customer.
7. Payment Process
The payment collected through COD or online mode is directly transferred to your bank account. You can keep track of payments under the “payment” tab on the supplier panel. If the customer doesn’t receive the product, it will be returned to you, which you can find in the “RTO” tab.
How To Sell On Meesho Without GST in 2025
For small businesses, the GST registration threshold is set at 40 lakhs, and 20 lakhs for sellers from states like Arunachal Pradesh, Manipur, Meghalaya, Mizoram, Nagaland, Puducherry, Sikkim, Telangana, Tripura, and Uttarakhand. However, even if you don’t fall under these categories, Meesho still allows you to sell hassle-free on its platform. However, you need to have an enrollment ID or UIN for Meesho registration.
Steps to Sell on Meesho without GST
Visit supplier.meesho.com to register without GSTIN and click ‘Register Now’ to start the process.
Documents Required for Meesho Registration
1. Mobile Number – Provide your mobile number to Meesho so they can reach out to you, or you can contact them in case of any queries.
2. Email ID – Create a new email ID for your seller account with a strong password. It’s recommended to use an email dedicated specifically to your selling activities.
3. Enter Enrollment ID/UIN – If you don’t have a GSTIN, you will need to provide an enrollment ID to complete your registration on Meesho.
4. Bank Account Details – Enter your bank account details, including your account number, account holder name, and IFSC code. While you can start selling with a savings account, as your orders grow, you may encounter limitations. Therefore, it’s advisable to switch to a checking account for smoother transactions in the long run.
Meesho Product Listing Strategies to Improve Visibility
1. Listing Hierarchy
Correct product listing hierarchy is crucial for improving visibility on Meesho. For example, if you’re selling a kurti, the proper hierarchy would be: Fashion > Women’s Fashion > Ethnic Wear > Kurti. The listing hierarchy may vary depending on the product category, and selecting the right hierarchy ensures your products are easily discoverable by potential buyers.
2. Standardize Product Information
Incomplete product information can significantly impact the visibility of your products. Since this information is used multiple times across listings, it’s crucial to standardize it for consistency and accuracy. The type of information required may vary by category. For example, FMCG products typically require detailed ingredient information, while in the fashion category, details like color and size are key. Providing complete and standardized information ensures you don’t overlook any important details during the listing process, helping your products perform better.
3. High-Quality Product Visual
High-quality visuals of products from various angles provide clarity to the customer. A better understanding of the product increases the likelihood of purchase. Therefore, it’s essential to upload high-quality product images to convert potential buyers.
4. Use Localized Keywords
Using localized keywords can really boost your product visibility. When you target keywords specific to certain areas, your products are more likely to show up in front of buyers from those regions, which can increase your chances of making a sale.
When you start selling on Meesho, you may initially experience growth from 500 to 1,000 orders per day. Eventually, this can scale to 50,000 orders. However, maintaining consistency in your efforts is key to sustaining this growth. If you step back or lose focus, you risk losing the marketplace share you’ve worked hard to build over time. What you need is robust systems integrated to your system that can support you through out your growing phase. Here are some key strategies that you can deploy in your business.
Effective Strategies to Grow Your Business on Meesho in 2025
E-commerce business is dynamic; hence, it is important for sellers to develop strategies that respond to evolving market demand. Here are some effective strategies on how to sell products on Meesho in 2025.
1. Focus on Customer Experience
Customer feedback is of utmost importance for a seller because it can have several positive outcomes. When customers gain confidence in your products, they leave positive feedback, which encourages more potential customers to buy your products. This mechanism builds credibility and also attracts new customers. Through this process, you can improve your reputation on Meesho and stay ahead of the competition.
2. Next Day Dispatch (NDD)
Next Day Dispatch (NDD) is Meesho’s new program that lets sellers ship orders to customers the next day after they are placed. It has several critical benefits to boosting the seller’s growth. Once you enlist in this program, your catalog appears at the top of the homepage. This way, sellers can get a chance to increase their catalog visibility. Besides, the NDD facility reduces order cancellations and RTO, ultimately leading to growth.
3. Regular Updates
Update your product listing by regularly updating images, descriptions, and prices based on market trend changes. Also, engage with the customer through follow-ups or promotions to enhance customer interest in your products. Regularly update your product listings as per the changes occurring in the inventory level so you can display the products actually available to you and avoid overselling.
4. Streamline Stock Tracking with Inventory Management System
As your sales grow on Meesho, managing the increasing order volume can put a strain on your inventory system. Unicommerce’s Inventory Management System helps you stay in control by providing real-time visibility into your stock. With this system, you can track every product step-by-step, from the warehouse shelf to checkout. The automated process ensures continuous monitoring of stock levels, keeping inventory at optimal levels and preventing stockouts, so you’re always ready to meet demand efficiently.
One of the key challenges for sellers on Meesho is managing inventory when you’re also selling across other marketplaces. For example, if you’re selling on five platforms and have 100 units of stock, allocating 20 units to each marketplace while ensuring real-time stock updates can become overwhelming.
Unicommerce solves this problem with its seamless integration with Meesho and 140+ other marketplaces. It allows you to showcase the same 100 units across all platforms and automatically updates the inventory in real time. This eliminates the risk of overselling and ensures that your stock levels are accurate on Meesho and every other marketplace you’re selling on.
5. Optimize Inventory Flow With Warehouse Management System
As a Meesho seller, scaling up often means managing inventory across multiple warehouse sites. Unicommerce’s WMS simplifies this process by automating stock level management, dynamically allocating storage space, and offering real-time visibility into product locations and inventory levels. This streamlined approach to warehouse operations ensures you can meet rising order demands with accuracy and efficiency, ultimately enhancing your productivity and enabling faster, error-free deliveries for Meesho customers.
6. Simplify Multi-Channel Orders With Order Management System
Managing orders on multiple sales channels can be challenging as your Meesho business grows. Unicommerce’s Order Management System (OMS) is designed to simplify this for multi-channel sellers. Whether you’re selling on Meesho, other online marketplaces, or even in physical stores, Unicommerce’s OMS helps you efficiently handle bulk orders and manage purchases seamlessly across all channels. With a unified system, you can track and fulfill orders smoothly, ensuring timely deliveries.
Achieve Greater Growth with Hassle-Free Selling on Meesho
Meesho offers unique opportunities for small-scale sellers with limited capital to invest in their businesses. Even if you’re a seller from a small city, where you might think starting a business would be impossible, Meesho provides an avenue to boost your growth. With Meesho’s supportive and simplified selling policies, you can focus on growing your business rather than navigating complex procedures. In a nutshell, Meesho is an innovative and user-friendly platform for those looking to explore e-commerce business.
FAQs on How to Sell Online on Meesho
1. How to upload products/Catalogs on Meesho?
To upload products on Meesho, log in to your Supplier Panel, go to the ‘Catalog Upload’ section, and choose ‘Add Single Catalog’ or ‘Add Bulk Catalog’. For single uploads, select a template and add a clear product image. For bulk uploads, select a category, download the template, fill in the details, and re-upload it.
2. How to set price on Meesho?
Log in to your Supplier Panel and click on the “Price Recommendation” tab. This will take you to Meesho’s Price Recommendation page, where you’ll receive data-driven pricing suggestions to help boost your sales volume.
3. How much commission does Meesho take?
Meesho charges zero commission fees, allowing sellers to keep 100% of their profits, unlike many other e-commerce platforms.
4. What is Meesho price calculator?
The Meesho Price Calculator is a tool that helps sellers optimize their pricing strategy and maximize profitability on the platform.
5. What is Meesho, and how does it work?
Meesho is one of India’s fastest-growing e-commerce companies. It works by enabling sellers to select their products from the Meesho catalog, set their prices, and promote them to their network.
6. How do I start selling on Meesho?
On Meesho, you can start selling by providing your active bank account details and GSTIN number (for GST-registered sellers) or Enrollment ID/UIN (for non-GST sellers). Once registered, you can list your products and start selling.
7. How do I receive payments from Meesho?
You can receive payments from Meesho directly into your bank account following a 7-day payment cycle from the order delivery date, including Cash on Delivery orders.
8. What are the shipping and delivery processes on Meesho?
You can start the shipping and delivery process on Meesho by handing over the product to the Meesho delivery partner at your pickup address. The logistics partner will then pick up the order and deliver it directly to the customer.
9. How can you boost sales on Meesho?
You can boost sales on Meesho by building credibility with customer ratings, joining the Next Day Dispatch (NDD) program for better visibility, and regularly updating product listings to match market trends will also help.
10. How can Meesho Suppliers get support?
Meesho offers dedicated support to assist suppliers with their queries before and after starting their online business. For assistance, contact sell@meesho.com.
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