Shark Tank made its debut in India in 2021, offering a unique platform for Indian entrepreneurs to pitch their business ideas. The first season featured 117 pitches from entrepreneurs across the country, with a strong representation from cities and towns often referred to as ‘Real Bharat.’ The show quickly gained massive popularity, breaking viewership records for the channel. The premiere episode attracted millions of viewers and sparked a powerful entrepreneurial wave across the country, which eventually helped businesses gain mass popularity.
Shark Tank India has proven to be a powerful platform for fostering entrepreneurship, with impressive funding success stories across its seasons. In Season 1, over 50% of pitches received funding, while Season 2 saw 60% of pitches securing investments. Season 3 maintained this momentum, with 59% of pitches funded. These figures underscore the show’s role in empowering startups and driving innovation in India.
The Impact of Exposure and the Operational Challenges That Follow
When brands are featured on Shark Tank India, they gain more than just investment and mentorship from the sharks—they achieve nationwide recognition that could have otherwise taken years to build. As the potential audience of these brands watches the show, their business scale to 3x to 4x. So, as your business scales, it possesses several opportunities but also brings inevitable challenges. Some of the common challenges are website crashing due to high traffic, inaccurate forecasting, delays in order fulfillment, and wrong product delivery. Hence, it is important for brands to have their e-commerce supply chain equipped to manage their scaled operations.
Unicommerce: Empowering E-Commerce Growth with Scalable Solutions
Over 30 brands featured on Shark Tank India trust Unicommerce to streamline their operations, and even the Shark Tank India judges like Peyush Bansal (Lenskart), Namita Thapar (Emcure), Vineeta Singh (Sugar Cosmetics), Aman Gupta (boAt Lifestyle), Ghazal Alagh (Mamaearth), trust Unicommerce to streamline e-commerce operations. Unicommerce is equipped to support businesses of all sizes—small, medium, and large enterprises—efficiently managing order volumes ranging from 50 to 5 lakhs.
Unicommerce has catered to the e-commerce ecosystem by handling 20-25% of dropshipping order processing in India. With over 141 integrations, the platform ensures seamless compatibility across multiple sales channels, enabling businesses to scale effortlessly.
Unicommerce : The Preferred Solution for Shark Tank India D2C Brands
Unicommerce offers scalable solutions to businesses that can help them achieve the following objectives.
1. Scalability for Expanding Brands
Unicommerce’s scalable infrastructure is designed to support D2C brands as they grow and expand. As businesses scale, it helps streamline operations by providing seamless order management across multiple sales channels. With robust 141+ marketplace integrations, Unicommerce ensures that inventory, orders, and customer data are synchronized in real-time, preventing issues like stockouts or overstocking. Its adaptable solutions evolve with the business, enabling brands to manage increased demand efficiently and focus on long-term growth without the operational burden.
2. Optimize Operational Costs
By automating key processes like multichannel inventory & order management and warehouse operations, Unicommerce helps brands cut down on operational costs. Automated order fulfillment ensures that orders are processed accurately and delivered on time, while paperless warehouse operations reduce the manual effort needed for sorting, packing, and shipping.
This automation eliminates time-consuming tasks and reduces the risk of errors, leading to significant savings on labor costs and operational inefficiencies. These cost savings enable businesses to redirect resources to more strategic growth initiatives, such as expanding their marketing efforts, developing new products, and reaching a larger customer base, all while spending less time on routine operations.
3. Enhancing Logistics Transparency
Brands can gain enhanced logistics transparency with Shipway, an all-in-one shipping solution designed to streamline e-commerce operations. By automating key logistics processes, including shipping, returns, and exchanges, Shipway reduces manual intervention and errors, ensuring faster order fulfillment and improved customer satisfaction. The platform provides seamless integration across multiple shipping channels, allowing businesses to manage logistics in a single, unified platform. Shipway’s RTO (Return to Origin) reduction suite minimizes return rates, while its automated returns and exchanges process simplifies post-sale operations. With its transparent tracking capabilities, Shipway enables brands to track their shipments in real-time, optimizing their logistics management and allowing for better decision-making.
4. Multi-channel Integration Capabilities
Unicommerce offers 260+ integrations, including multiple marketplaces, webstore, logistics partners and POS/ERP, allowing brands to manage all platforms from a single interface. This multi-channel integration simplifies operations, broadens market presence, and enhances sales performance by ensuring consistent product availability and pricing across channels.
5. Data and Analytics
Unicommerce offers robust analytics and reporting tools that provide valuable insights into sales performance, inventory levels, and customer behavior, empowering brands to make informed decisions and optimize their operations. The platform’s intuitive interface makes fetching reports easy, offering clarity on key metrics that drive business strategies. With access to these detailed insights, brands can forecast trends, streamline processes, and adjust their approach to enhance efficiency, improve customer satisfaction, and support long-term growth.
6. Return Management
Unicommerce’s advanced returns management solution enables businesses to optimize their CIRs and RTOs effortlessly, ensuring quick and seamless turnaround times for an improved customer experience. The platform offers a centralized panel that simplifies account reconciliation for marketplace returns and inventory, streamlining the entire process. With an efficient return module, Unicommerce effectively manages Customer-Initiated Returns (CIRs) and Return to Origin (RTO) processes, eliminating bottlenecks and reducing operational complexities.
Transform Your E-commerce Operations—Partner with Unicommerce
Unicommerce is the backbone of the e-commerce ecosystem that helps D2C brands sustain the momentum in their scaling phase. Unicommerce streamlines order management, enhances customer experiences through real-time tracking and simplifies return management. With omnichannel synchronization, Unicommerce ensures that all your sales channels are aligned. These robust capabilities enable businesses to scale seamlessly, adapt to market demands, and maintain a competitive edge in the evolving e-commerce landscape.
If you’re looking to future-proof your D2C brand, it’s time to make a smart move. Let Unicommerce help you streamline your operations and deliver exceptional value to your customers.
Ready to take the next step? Explore how Unicommerce can transform your business.