How Shipping Notifications Can Benefit Your E-commerce Business


Feb 14, 2024 | E-commerce Industry, UniShip

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Ever get bombarded with ‘Where is my order?’ messages? We know the struggle it can be for the sellers. In e-commerce, where transactions unfold in the blink of an eye and consumer expectations evolve rapidly, effective communication is crucial. 

Think about it; a customer excitedly places an order, and now they’re in suspense—where’s their package? This is where we, as sellers, can turn it into a win-win. But how? Enter automated shipping notifications, your go-to integrated solution for elevating the post-purchase customer experience.

What are Shipping Notifications?

Shipping notifications are real-time updates sent to customers to keep them informed about the status and location of their shipped orders. These real-time order tracking notifications typically include key details such as order confirmation, shipment dispatch statuses, in-transit updates, delivery day reminders, and confirmation of successful delivery. 

The primary aim is to provide customers with a transparent and seamless experience, allowing them to track their packages, anticipate delivery times, and address any potential issues promptly. By offering a clear and proactive communication channel, shipping notifications contribute to customer satisfaction, trust-building, and the overall positive perception of a brand.

Types of Shipping Notifications

Here are different shipping notifications designed to keep customers informed at every stage, from order confirmation to successful delivery and returns processing.

types of shipping notifications

  1. Order Confirmation: Customers receive an initial confirmation when they place an order. This message includes details such as the order number, items purchased, and an estimated delivery date.
  2. Shipment Dispatched: Once the package is on its way, customers receive a notification confirming the shipment dispatch. This update typically includes a tracking number for real-time monitoring.
  3. In-Transit Updates: Customers are notified as their package progresses through different stages of transit. This may include information on arrival at local facilities, departure from sorting centers, and estimated delivery times.
  4. Delivery Day Reminder: A notification on the expected delivery day serves as a helpful reminder. It may include a more precise delivery window and any special instructions for receiving the package.
  5. Delivered Confirmation: The final notification confirms successful delivery. It may also include a delivery confirmation photo or additional details for added assurance.

A similar flow is implemented for returned products, encompassing notifications such as Return Initiation, Return Shipment, In-Transit Updates, Arrival and Quality Check, and ultimately, Refund Confirmation.

Impact of Shipment Notifications on E-commerce Business

Shipping notifications may seem like a small aspect of your e-commerce strategy, but their impact on your business can be monumental. Here is how these notifications can elevate your online business’s success.

impact of shipment notifications

1. Boosted Customer Satisfaction

Shipping notifications guide your customers through the journey of their purchase. As they receive timely updates on the status and location of their orders, it alleviates the anxiety associated with waiting for a package. This, in turn, leads to increased customer satisfaction. Happy customers are not only more likely to make repeat purchases but also to recommend your brand to others.

2. Building Brand Credibility

Trust is the foundation of any successful e-commerce business. When customers receive accurate and timely shipping notifications, it builds trust in your brand. They feel assured that their orders are being handled with care and precision. This trust can be a differentiator in a competitive market, encouraging customers to choose your e-commerce business over others.

3. Reduced Customer Inquiries

Remember those ‘Where is my order?’ messages mentioned earlier? Implementing shipping notifications significantly reduces these inquiries. When customers are well-informed about the status of their orders, they are less likely to flood your customer support channels with queries. This not only streamlines your operations but also allows your support team to focus on more critical issues.

4. Brand Loyalty and Repeat Business

Seamless post-purchase experiences contribute to brand loyalty. When customers have a positive experience with real-time delivery tracking, they are more likely to become repeat customers. Shipping notifications play an important role in shaping this positive experience by providing transparency and ensuring that customers feel valued throughout the entire shopping journey.

5. Operational Efficiency and Cost Savings

Implementing robust shipping notifications not only enhances the customer experience but also drives operational efficiency and cost savings for e-commerce businesses. In the absence of notifications, customers resort to seeking order updates via call and email. However, by automating various stages of the post-purchase process, from order confirmation to delivery, these notifications streamline internal workflows, reducing the need for manual intervention and minimizing the risk of errors. 

Choosing the Right E-commerce Logistics Tracking Solution!

Selecting an appropriate e-commerce logistics tracking solution is a critical step in maximizing the potential of shipping notifications. A seamless e-commerce integration between your e-commerce platform and the logistics tracking solution is essential. This not only centralizes all logistic needs for your brand but also seamlessly integrates and streamlines your shipping notifications, providing real-time updates to your customers. 

UniShip is one such solution that simplifies e-commerce tracking ensuring a seamless post-purchase journey for your customers. The end-to-end tracking covers everything from order processing to delivery, providing real-time visibility and transparency throughout the entire order lifecycle. With features like instant WhatsApp updates and delivery alerts, UniShip significantly reduces uncertainty in order progress, enhancing customer satisfaction and loyalty.

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