Shark Tank India has redefined the country’s entrepreneurial ecosystem. Traditionally, only established brands with strong industry connections had the opportunity to present their ideas to influential investors. However, the show has leveled the playing field by providing a platform for entrepreneurs of all kinds to pitch their innovations directly to seasoned investors. Today, brands from diverse industries—ranging from fashion and cosmetics to food and technology—showcase their ideas in the hope of securing investment, mentorship, and exposure.
Many startups funded on Shark Tank India have leveraged the capabilities of Unicommerce to drive operational growth and efficiency. Unicommerce has emerged as a trusted partner not only for the brands that got funded in previous seasons but also for brands going to appear in Shark Tank India Season 4. In this blog, we will highlight the success stories of Shark Tank India brands, their journey, and how Unicommerce helped them scale their operations.
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Top 10 Shark Tank India Startups List Powered by Unicommerce
1. SNITCH
SNITCH, founded by Siddharth Dungarwal, is India’s fastest-growing fast-fashion brand for men, renowned for designing styles that align with the latest trends. With a vision to become India’s leading fashion brand for men and eventually expand into the global market, SNITCH is committed to redefining men’s fashion through innovation and trend-driven designs.
SNITCH made a remarkable impression on Shark Tank India Season 2, where it showcased its innovative approach to fast fashion for men. The brand’s compelling vision and strong business model earned it an all-shark deal, highlighting its potential for unprecedented growth.
Unicommerce: Driving Automation and Consistent Growth for SNITCH
With Unicommerce, SNITCH successfully ships over 20,000 pieces across India. The platform has streamlined its operations, enabling pickers to easily locate items in the inventory using handheld devices. Unicommerce also automates shipping label and invoice generation, significantly enhancing operational efficiency. This seamless integration has been key in helping SNITCH scale its operations across multiple channels, ensuring timely fulfillment and consistent growth.
2. Adilqadri
Adilqadri is a renowned perfume brand owned by Mohamadadil Asif Malkani, which started its journey in 2018. The e-commerce brand caters to a wide range of customer base through its D2C website and remarkable presence on online platforms – Amazon and Flipkart. Additionally, they have multiple national and international stores.
AdilQadri, a prominent name in the fragrance industry, made a notable appearance on Shark Tank India Season 3. The brand impressed the panel of investors with its unique product and passion for running a business. It successfully secured the deal.
Adilqadri’s growth saw a remarkable 4x increase following their appearance on Shark Tank India. The brand gained significant visibility. This increased visibility not only broadened their market reach but also accelerated business growth, allowing them to scale operations and secure a larger market share.
Unicommerce Optimizes Adilqadri’s Operations with SKU Traceability
Unicommerce’s SKU traceability system enabled Adilqadri to generate labels accurately, effectively reducing the likelihood of errors in the process. It enhanced operational efficiency by ensuring accurate label generation ensuring the correct product is processed, thereby reducing returns. Unicommerce integrated data from third-party warehouses, providing Adilqadri with a centralized platform to manage orders efficiently across multiple locations. The unified dashboard offered real-time visibility into inventory, orders, and warehouse activities, equipping the brand with the tools needed to maintain control over its operations and make data-driven decisions.
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3. House of Chikankari
House of Chikankari, founded by Aakriti Rawal and Poonam Rawal, is a brand recognized for its handcrafted chikankari outfits. Established with a vision to celebrate and preserve the talent of Indian artisans and the nation’s cultural heritage, the brand has consistently demonstrated excellence in craftsmanship. Its journey reached new heights when it was featured on Shark Tank India Season 2, where it captivated the panel with its remarkable story and impact. The brand received offers from four sharks and ultimately secured a deal with Mr. Aman Gupta, Co-founder and CMO of boAt, and Mr. Peyush Bansal, Co-founder and CEO of Lenskart.
Unicommerce: Enabling Efficient Scaling for House of Chikankari
Unicommerce proved to be instrumental in supporting House of Chikankari when their orders grew 5x following their appearance on Shark Tank India Season 2. To manage this rapid growth, the brand partnered with Unicommerce, which provided it with a robust solution for its inventory management needs. With Unicommerce, they gained access to real-time updates on inventory levels, ensuring smooth operations. Additionally, the platform’s simplified dashboard empowered the brand to make informed decisions, which is essential for sustaining and scaling their business.
4. Winston Electronics
Winston Electronics, founded by Himanshu Adlakha and Nikita Adlakha, is a brand dedicated to revolutionizing personal grooming with high-quality, technologically advanced products designed for both men and women. Guided by the vision of making grooming accessible, convenient, and cost-effective, the brand aims to empower individuals to achieve professional-level results at home, aiming to eliminate the dependency on salon services. Winston Electronics combines innovation and practicality to deliver modern solutions for everyday grooming needs.
The brand’s journey reached a significant milestone when it appeared on Shark Tank India Season 2 and received investment from Ms. Vineeta Singh and Mr. Anupam Mittal, further validating its vision and potential.
Seamless Operations with Unicommerce: Enabling Rapid Growth
During Winston Electronics’ scaling phase after their appearance on Shark Tank India Season 2, Unicommerce proved essential support in managing their rapid growth. As orders surged from hundreds to thousands across platforms like Amazon, Flipkart, and other marketplaces, Unicommerce streamlined its operations by providing real-time insights into order volumes, delays, and delivery timelines, enabling Winston Electronics to efficiently handle the increased demand and scale its business with ease.
5. Hair Originals
HairOriginals is a renowned brand founded by Jitendra Sharma. It is dedicated to the production of 100% natural human hair extensions. The company is committed to upholding professional excellence through a well-structured supply chain, meticulous manufacturing processes, comprehensive quality control, and a customer-focused approach. As a pioneer in introducing this category, HairOriginals has positioned itself as a comprehensive solution for premium Indian Remy hair products, catering to a global clientele.
The brand gained significant recognition when it appeared on Season 1 of Shark Tank India. During the show, HairOriginals not only shared its inspiring journey but also secured a notable investment from Ashneer Grover, Anupam Mittal, and Peyush Bansal. Following this milestone, the company achieved 10x growth in scale and valuation, further solidifying its leadership in the industry.
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Unicommerce Enabling Multi-Channel Growth for HairOriginals
Unicommerce streamlined HairOriginals’ entire e-commerce process as the brand gained widespread recognition for its new category through Shark Tank India, a category that many consumers were previously unaware of. Following the show’s exposure, HairOriginals explored multiple channels to introduce and promote this new offering. Unicommerce provided a seamless solution to manage these operations, enabling efficient reconciliation, real-time sales tracking, and access to a comprehensive dashboard. This allowed the brand to monitor sales trends and assess operational performance with ease, supporting HairOriginals in scaling its business and managing growth across various channels effectively.
6. Stylobug
StyloBug is a fashion brand founded by Kamal Tripathi and Nidhi Gautam Tripathi, dedicated to creating stylish yet comfortable clothing for children and parents, catering to those seeking the perfect blend of fashion and functionality for every occasion. The brand strives to embody this vision in every garment, ensuring a seamless combination of style and comfort.
Before appearing on Shark Tank India, StyloBug was performing well on marketplaces but faced challenges in driving significant orders through its own website. However, the exposure from the show proved to be a turning point. Post-Shark Tank India, the brand saw a remarkable increase in website sales and achieved 3 to 4 times growth in its international business. This success highlights the growing trust and credibility StyloBug has earned among consumers worldwide.
Unicommerce Empowering StyloBug’s E-Commerce Growth
StyloBug has been using Unicommerce from day one to streamline its e-commerce operations. The platform has provided a seamless solution for managing purchase orders, vendors, and inventory, allowing the brand to efficiently track orders and stock levels. By integrating its Shopify website and expanding into new marketplaces, StyloBug was able to scale operations smoothly and enhance its customer experience. Unicommerce’s comprehensive system has been instrumental in supporting StyloBug’s growth, helping the brand manage both local and international markets with ease and efficiency.
7. Nestroots
Nestroots is a home decor brand owned by Chhavi Singh and Shekhar Godiyal that emphasizes in-house designs, superior quality, and value for money. The brand’s mission is to become the go-to choice for Indian clientele, offering a seamless blend of functionality and aesthetics in every piece. Nestroots prioritizes the unique aspirations and needs of its clients, ensuring that each creation is both practical and visually appealing. Committed to a client-centric approach, Nestroots consistently strives to innovate and push the boundaries of design, ensuring that each product aligns with evolving trends and customer expectations.
Following their appearance on Shark Tank India Season 2, Nestroots experienced exponential growth in their customer base. The brand’s website became the highest contributor, emerging as the fastest-growing sales channel. Beyond the sales boost, the engagement and credibility Nestroots gained in the consumer space for its home decor category have been invaluable, solidifying its position as a trusted and preferred brand.
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Unicommerce Empowering Nestroots’ Growth and Operational Efficiency
Unicommerce provided Nestroots with a comprehensive ecosystem that significantly impacted their business operations. The platform’s real-time visibility allowed the brand to effectively manage inventory, preventing both stockouts and overstock situations, which directly enhanced customer experience and operational efficiency. With Unicommerce, Nestroots gained access to data-driven insights that provided actionable analytics, empowering the brand to make informed, strategic decisions. This capability allowed Nestroots to optimize its processes, improve coordination across sales channels, and ultimately scale its operations more effectively, positioning the brand for continued growth and success.
8. Arata
Arata is a science-backed, high-performance hair care brand founded by designed specifically for Indian hair. The brand, founded by Dhruv Madhok and Dhruv Bhasin, offers a wide range of solutions suitable for all hair types, addressing various concerns, maintenance needs, and styling preferences. Arata’s products are developed through an extensive sampling process conducted across India, accounting for the diverse weather conditions across the country. Each product is dermatologically tested, non-toxic, and crafted to provide effective care without compromising safety.
Their appearance on Shark Tank India significantly expanded their reach across the country. The brand saw remarkable growth, scaling up by 3x within just six months of appearing on the show. The exposure allowed them to acquire a large customer base that resonated with their products. The show played a key role in amplifying their brand visibility and driving increased customer interest.
Arata Fulfilling Orders with Unicommerce’s Partial Shipment
Arata has been using Unicommerce for the past three years, and the day their episode aired, they were able to scale their business seamlessly. The platform helped them manage key aspects of their operations, including returns, inventory planning, and shipments. They particularly benefitted from the partial shipments feature to address cases when a customer orders multiple items but only some are in stock. The system allows the in-stock item to be processed and shipped immediately, while the out-of-stock items can be dispatched from another warehouse the following day. This streamlined approach has been essential in ensuring efficient order fulfillment and maintaining high levels of customer satisfaction, particularly as the business continues to grow.
9. Wiselife
Wiselife founded by Prateek Kedia, offers a premium range of fitness essentials, including yoga mats, accessories, and apparel. Their yoga mat is designed with advanced moisture-wicking technology to keep you dry and comfortable during intense workouts. In addition, it features superior grip and optimal cushioning, ensuring stability and support throughout your session. These qualities make it an ideal choice for fitness enthusiasts seeking both performance and comfort in their workout equipment.
Wiselife experienced substantial growth after appearing in season 3 and their growth increased to 4x to 5x. This exposure helped the brand achieve massive reach, attracting a larger customer base and increasing its market visibility, which directly contributed to its rapid growth.
Unicommerce Streamlines Orders Processing and Dispatches for Wiselife
Unicommerce enables Wiselife to efficiently manage orders and dispatches through a centralized system. It streamlines its operations across multiple channels and provides flexibility for future expansion. The real-time synchronization across all channels ensures that inventory levels are consistently updated, helping the brand avoid stockouts. As a result, Wiselife was able to optimize its processes and ensure smooth, uninterrupted order fulfillment when it got featured on Shark Tank India.
10. What’s Up Wellness
What’s Up Wellness, a brand established by Vaibhav Makhija and Sayantani Mandal, offers plant-based gummy multivitamins designed to meet your daily vitamin requirements. Made from high-quality natural ingredients, these non-habit-forming, chewable gummies provide a delicious and convenient way to support your daily nutrition needs. Free from gluten, artificial colors, preservatives, and gelatin, these gummies are FSSAI-approved. Consuming these gummies delivers essential vitamins in a healthy, enjoyable form to help fortify your body.
What’s Up Wellness appeared on Shark Tank India in Season 2, marking a significant milestone in their journey. Following their appearance on the show, the brand experienced an impressive 3x growth within just a month. This exposure not only expanded their reach but also helped them build consumer trust, which played a crucial role in driving higher conversions and strengthening their market presence.
Unicommerce’s Digitized End-to-End Operations
Unicommerce has digitized end-to-end operations for What’s Up Wellness, streamlining processes like generating purchase orders (PO), managing return-to-origin (RTO) shipments, and gatepass creation. As the brand expanded by opening multi-city warehouses, Unicommerce supported them through their scaling phase. Following their momentum after appearing on Shark Tank India, Unicommerce proved instrumental in managing their inventory efficiently, aligning with the brand’s monthly consumption-based product model.
Unicommerce: Empowering Shark Tank India Startups to Scale and Succeed
Shark Tank India has ignited a startup culture in India, where sharks have not only invested but also guided emerging entrepreneurs. On the other hand, Unicommerce has empowered these startups during their scaling phase by offering robust solutions like Inventory Management Systems (IMS), Order Management Systems (OMS), Warehouse Management Systems (WMS), seamless integrations, and data-driven insights. These solutions have been instrumental in driving business growth and operational efficiency. Unicommerce’s contribution has not only benefited brands from previous seasons but is also poised to support new entrants in Shark Tank India Season 4 as they prepare to scale their operations and achieve sustainable growth.
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