Table of Content
1. Introduction
2. Myntra Seller Success Story
3. Myntra Selling Model
– Myntra PPMP
– Myntra JIT
– FBM (SOR)
– Myntra IJIT
4. Myntra Seller Registration
– Step 1: GSTIN Check
– Step 2: Basic Information
– Step 3: Business Details
– Step 4: Warehouse Details
– Step 5: Bank Details
– Step 6: Brand details
5. Sure Shot Strategies to Grow Your Business on Myntra
– Maintain Product Quality Standards
– Brand Alignment
– Logistics and Fulfillment Requirements
– Technology and Integration Requirements
– Seller Performance Metrics
– Compliance With Legal and Tax Requirement
– Avoid Stockouts and Overselling
– Make Product Listing Attractive
6. How to Handle Festive and Seasonal Sales on Myntra
– Myntra Brand Solutions
– Stock Management
– Buffer Inventory
7. Return Management Through Myntra Tagloop
8. Maximize Your Growth on Myntra
Myntra is a hyper-focused fashion e-commerce marketplace leader with an estimated market share of 35%-45%. It processes around 5 lakh orders daily, with an average order value of INR 700 in the third quarter of 2023. What keeps Myntra ahead of the curve is its features like M-express, which offers a tailored approach to fashion enthusiasts through tips and suggestions on M-live, along with product suggestions.
Thus, all these factors make Myntra the most preferable marketplace for fashion and lifestyle brands, whether they are starting their e-commerce journey or using Myntra as a multichannel sales strategy. However, Myntra doesn’t let all sellers onboarded on its marketplace and imposes stringent onboarding criteria for brands to pass on.
In order to be eligible for selling on Myntra, brands should have a sizable catalog width and quality with unique product quality and value proportion. The approval process itself may take a long time, varying from 15-45 business days and more.
Myntra reviews every brand carefully and rejects most onboarding requests while approving only a few brands. Hence, sellers often find it challenging to navigate these requirements and look for the proper answers to find the most effective way of getting onboarded. At the end we are going to share some strategies that will increase your chances of getting onboarded on Myntra. But before that, let’s help you understand the most stringent onboarding process and registration process to start your business on Myntra.
Myntra Seller Success Story
With a fire in the belly and a dream to become an entrepreneur, Rohit Goyani launched Panchhi in 2008, selling a fashion brand specializing in ethnic wear, particularly lehengas. Despite financial crunches and a lack of e-commerce knowledge, Panchhi struggled to maintain its position in the market in the initial days. But joining Myntra was a game-changer. And the key milestone was getting 100 orders on the very first day! Gradually, they witnessed the average sale order value rise to 2 lac per day. Rohit recalls, “ I also remember when we participated in our first Myntra EORS, the numbers rose to 6-8 lacs per day”.
Like Rohit, you can also improve your sales with resilience and determination, as well as the right marketplace like Myntra. For that matter, you can get tailored support on Myntra to steer your business.
Here is a short guide to grow your business on Myntra –
- Invest in attractive cataloging with Myntra Assured Shoot Program and video cataloging services.
- Gain business insights through Myntra insights tools and reports.
- Keep checking on competitors to find out current market benchmarks.
- Advertise your products using Myntra marketing services, such as product listing ads, banners, etc.
Now, when you are planning to sell on Myntra, it is important to understand the nitty-gritty of this platform; let’s understand Myntra’s selling model.
Myntra Selling Model
1. Myntra PPMP
Myntra PPMP is a selling model where sellers can store, pick, and pack orders while Myntra caters to logistics for order fulfillment & returns. Timely dispatch is the major benefit of choosing this model, as sellers can ensure timely delivery, and this will help them keep the order fulfillment rate high while having full control over the fulfillment process. Through Myntra PPMP omnichannel routing, sellers can route orders to offline stores at multiple locations. Myntra PPMP model can help sellers fulfill orders from the consumer’s nearest store, thus lowering cancellations and reducing dispatch time.
2. Myntra JIT
As soon as Myntra receives orders, it creates a group of those orders and issues one purchase order (PO) for sellers. For instance, if it receives 50 orders from customers, it issues one PO of 50 orders for the seller. Once the marketplace receives the orders, it repacks and sends them to customers. That’s how this model streamlines the order fulfillment process.
3. FBM (SOR)
Under FBM or ‘Fulfillment by Myntra, ’the seller keeps the stock at Myntra warehouse, and Myntra caters to the rest of the fulfillment process. So, whenever the order arrives, it’s their responsibility to pick, pack, and dispatch the orders. This model directly benefits the sellers as they get free of the rigorous fulfillment process. Also, there is no pressure to block inventory for Myntra as the seller can bring back the stock from the Myntra warehouse whenever required.
4. Myntra IJIT
Myntra purchases some top-selling SKUs from the brand and sells them at their desired price. This is called outright purchasing. The benefit of choosing this model is that seller get their amount for stocks that they wanted to sell; however, they lose the right to get back those stocks, unlike under the FBM model.
Myntra Seller Registration – Steps to Register
- GSTIN Check
- Basic Information
- Business Details
- Warehouse Details
- Bank Details
- Brand details
Start by visiting https://partners.myntrainfo.com/ and click on Register Now. You’ll be prompted to a page where you’ll enter your mobile number, which will be verified through OTP verification.
Once the Mobile no. is verified, you’ll need to enter your organization’s email address. It will be the primary email address through which you’ll operate your Myntra seller account.
Note- Please make sure that this Email ID is unique and has not been registered with Myntra before. It will be verified through using OTP send to this address.
Set Password and you are all done. Now, you can login to https://partners.myntrainfo.com/ using your registered Email ID and password.
Now, you can begin filling in your details in six simple steps.
STEP 1 : GSTIN Check
Start filling in the GSTIN of your business and click on verify to validate the business details. Click on Confirm and Proceed.
Once the GSTIN number is confirmed, it will get ticked and marked green.
Note – This will enable all other sections. You can fill these sections in any order you like.
STEP 2 : Basic Information
You need to fill in your contact details: Organization Email ID, Primary contact name, and phone no., Primary Email ID. You are also required to fill in the owner’s name, contact no. , and email ID.
Note- please disclose if you are an existing Myntra partner. If you choose YES, Myntra will generate an invoice for the customers on your behalf. You are also required to upload your signature on the white background without mentioning the date or any other information.
Note- You can click on the icon throughout the filling process to learn more about any process.
Step 3: Business Details
In this section, you need to select the business model you wish to operate in. For instance- if you want a third-party order management system to manage your inventory and process orders. You can select PPMP C+ L, choose the service provider from the drop-down, and select the OMS version you’ll be using. If you have any doubts regarding the OMS version, please contact the order manage service provider.
Step 4: Warehouse Details
Here, you are required to fill in the pick-up address. You can add multiple pick-up addresses by clicking on ‘Add Warehouse’. The pin code that you enter should be the name for which you have provided GSTIN details. If you type a different pincodes, the system will prompt you to provide the GSTIN of that state. In this section, you need to provide the full details of the person managing the warehouse. Also, mention the per-day order processing capacity and handover for the particular day for orders received on Myntra.
Partner warehouse is a code provided by your third-party partner. If you choose M-direct, you will not be asked to fill in details. Click Next to complete this step.
Step 5: Bank Details
Enter the account holder’s name, account number, IFSC code, Bank name, and account type. You are also required to upload a copy of the canceled cheque for verification. Click on verify to complete the process.
Note– the cheque should have the registered business name printed properly on it and not stamped. Also, the cheque should not be from a savings account.
A small amount will be credited to your bank account for verification purposes, and you need to enter the same amount on the prompted page. If your details are not verified, don’t panic; your onboarding will not be put to a halt. The team will manually verify the details you entered and will reach out to you for further clarification.
Step 6: Brand details
This will be the final step of the process, where you will be required to enter the details of the brand for our evaluation process. Here, you need to mention the number of brands you can fill out, which is ten brands. Enter the brand name and download the guidelines document, which is an Excel sheet that takes your catalog details. You need to fill out this Excel sheet. Next, you need to upload your brand logo, enter the nature of your business, and upload the document of proof.
Note- If you are a manufacturer or owner, upload a trademark certificate, and if you are a reseller, upload a no-objection certificate.
Once all the details are filled in, click on the declaration tab, and submission is complete. Now, you’ll have to wait while Myntra evaluates the details you filled in; they will reach out to you in case any issue arises.
Sell on Myntra – Top Strategies to Grow your Business on Myntra
- Maintain Product Quality Standards
- Brand Alignment
- Logistics and Fulfillment Requirements
- Technology and Integration Requirements
- Seller Performance Metrics
- Compliance with Legal and Tax Requirement
- Avoid Stockouts and Overselling
- Make Product Listing Attractive
1. Maintain Product Quality Standards
Myntra emphasizes selling only high-quality products on its platform, that’s why sellers need to meet the specific quality checks for its product quality, packing standards, product authenticity, and compliance with other regulations. Myntra’s overall aim behind these strict criteria is to ensure that only high-quality products reach its consumers. This often means that sellers need to partner with specific logistics providers or meet certain delivery performance metrics.
2. Brand Alignment
Myntra is a premium marketplace that focuses on fashion, lifestyle, and beauty products. Sellers need to understand that Myntra has a niche and if sellers’ offering doesn’t fit their brand positioning, it can be difficult to get approval.
3. Logistics and Fulfillment Requirements
Myntra handles a large volume of orders every day. During the festive season, it processed 13000 orders/ minute. This shows that Myntra has strict criteria for the shipping and fulfillment process. Sellers need to adhere to Myntra’s logistics protocol, including delivery times and packaging standards.
4. Technology and Integration Requirements
As per Myntra’s requirement, sellers need to integrate their system with Myntra’s platform for order processing, inventory management, and data synchronization. This requires sellers to be tech-savvy and ready to invest in systems that comply with Myntra’s requirements. Fulfilling these requirements could be challenging for new sellers. Here, Unicommerce can be of great help to enable seamless onboarding on Myntra. As Unicommerce is already integrated with Myntra PPMP, new sellers can further improve their e-commerce capabilities.
5. Seller Performance Metrics
Myntra monitors key performance (KPIs) like on-time delivery, order defect rate, return rate, and customer satisfaction. If a seller doesn’t meet the performance benchmarks in these areas they may face penalties or could be excluded from the platform.
6. Compliance With Legal and Tax Requirement
Documentation is critical while selling on Myntra, i.e., the business entity must be legally registered, and there should be a valid GST registration certificate. An authorization letter or No Objection Certificate (NOC) is required from the brand owner if you’re a distributor, reseller, or importer.
7. Avoid Stockouts and Overselling
Automate your inventory management process to track real-time inventory updates and put low-stock alerts to avoid stockouts. To avoid overselling, you can put buffer inventory so you don’t overcommit inventory on Myntra. You can also check your inventory count through regular audits.
8. Make Product Listing Attractive
Use Myntra minis to make product listings more attractive. You can make short videos of product highlights, new launches, and trends. Myntra Studio is another great way to promote your products through influencers who can showcase your products and help consumers make buying decisions.
Myntra Reconciliation Methods
On the Myntra seller portal, sellers can access the specific report for accurate reconciliation. For instance, Myntra sellers order detail reports, Myntra sales revenue reports, PG forward and reversal settlement reports, Myntra TCS reports.
Myntra maps orders on ‘Myntra order ID release’ while other marketplaces have order code IDs. Sellers need to ensure that they use the order ID release to check reconciliation against each order.
Myntra Incentive Program – sellers can get rebates on commission charges under the Myntra incentive program. However, they need to fulfill the criteria according to which some product categories have to be included in the price range, as suggested by Myntra.
End of Season Sale – How to Handle Festive & Seasonal Sales on Myntra
Myntra EORS ( End Of Reason Sale) is a major sale event that occurs every year. It is a great opportunity for sellers as they can receive thousands of orders per minute. However, the major concerns remain at the top during festive and seasonal sales– product visibility and order rush. Here are some quick solutions to improve product visibility and order rush.
1. Myntra Brand Solutions
Improving product visibility on Myntra is the key to leveraging the opportunity during festive or seasonal sales. Myntra provides this support through PLAs ( product listing Ads). If your product appears against the consumer keyword search but is at the bottom of the page, PLAs can take it to the top of the search results. Sellers will only pay when a consumer clicks on the product.
2. Stock Management
Order handling becomes critical during festive rush but to get the most out of Myntra seasonal sales, stock management has to be on track. Automate the inventory management process to reduce manual operational burden. For instance, Real-time inventory sync can automatically update the no. of stocks in the system whenever the sales occur, saving you from visiting the system thousands of times a day!
3. Buffer Inventory
When order rush is high during festive and seasonal sales, chances of running out-of-stock increases. In such cases, the possibility of overselling goes high. That’s where buffer inventory comes into play. It puts a cap on the live inventory level and keeps some inventory in ‘reserve’. In case orders arrive, the seller can fulfill them through reserve inventory.
Return Management through Myntra Tagloop
Myntra introduced Tagloop to provide additional security for certain products. It was introduced to reduce fraudulent returns and theft. It is an unaltered lock with a scanned code obtained from Myntra.
What is Myntra Tagloop?
Tagloops are unalterable locks with unique serial IDs and scannable barcodes that are obtained from Myntra and attached to only a selected range of products. This approach helps prevent counterfeit and used product returns, as the tag has to be intact when the customer returns the product. This feature has helped reduce fraudulent returns and optimize warehouse space by minimizing dead inventory.
The Tagloop feature is applicable to around 33 product categories, including high-end apparel, footwear, electronics, and other luxury goods. Sellers need to enable specific facility configurations and capture the Tagloop ID during the packing process to comply with Myntra’s requirements. Overall, this process ensures traceability and deters fraudulent activities on the platform.
If a buyer removes the Tagloop, Myntra or the seller may hold the buyer accountable for tampering with the security feature. This could impact the buyer’s eligibility for returns, refunds, or exchanges. Overall, buyers are generally expected to leave the Tag Loop intact to maintain the integrity of the order process. This ensures that the product sellers get the same return and that it is defect-free.
Maximize your Growth on Myntra
Myntra is a highly competitive e-commerce market for fashion and lifestyle brands. It has various selling models, Myntra PPMP, FBM, and JIT, each with its own benefits. Sellers need to understand the benefits of every selling model and what can work for them. Whether you’re a seasoned entrepreneur or just starting, Myntra provides the resources, support, and tools to help you succeed in the dynamic world of online fashion retail. For instance, Myntra Partner University needs to understand policies and the onboarding process, as well as Myntra’s incentive program for rebates in commission charges. Start selling on Myntra and elevate your brand’s visibility and growth in the fashion e-commerce space.
Boost your Myntra Sales with Unicommerce Marketplace Integration
Unicommerce’s Marketplace Integration lets sellers optimize their operations and achieve maximum growth. The seamless e-commerce integration and robust features simplify order management and inventory tracking–providing you with real-time inventory updates along with other e-commerce operations. With Unicommerce, you can effectively manage Myntra to achieve your goals quickly.
Top FAQs on How to Sell on Myntra?
1. How do I create a seller account on Myntra?
You can create a seller account on Myntra by visiting their seller portal and registering with your business details. Provide the required documents, including GST registration and bank details, for verification. Once approved, you can start listing your products and selling them on Myntra.
2. What documents are required for Myntra seller registration?
The documents required are GST registration, PAN card, and bank account details for verification. You’ll also need your business registration certificate and proof of address for the warehouse or office. Ensure all documents are valid and updated to complete the registration process smoothly.
3. What are the different fulfillment models on Myntra?
The different fulfillment models on Myntra include the Marketplace Model, where sellers handle inventory and shipping, and the Myntra Fulfilled Model, where Myntra manages storage, packing, and delivery. Additionally, the shipping model allows sellers to ship products directly to customers using Myntra’s guidelines.
4. Are there any fees associated with selling on Myntra?
Fees associated with selling on Myntra include a commission on each sale, which varies by product category. You’ll also need to cover shipping costs unless you use Myntra’s fulfillment service, which may have additional charges. Additionally, there are small fees for payment processing and premium listings.
5. How do I list my products on Myntra?
You can list your products on Myntra by first registering as a seller on their platform and completing the necessary verification. Then, upload your product details, including titles, descriptions, images, and prices, through their seller dashboard.Finally, optimize your listings for better visibility and set up logistics for smooth order fulfillment.
6. How does the order processing work on Myntra?
Order processing on Myntra begins when a customer places an order, which is then notified to the seller. The seller is responsible for packaging and shipping the product, either directly or through Myntra’s fulfillment service. Once the order is dispatched, Myntra tracks the delivery and handles customer support, ensuring smooth fulfillment.
7. What types of products are popular to sell on Myntra?
The types of products popular to sell on Myntra include fashion items like clothing, footwear, and accessories for both men and women. Beauty and personal care products, along with lifestyle items such as home decor, are also in high demand. Additionally, athleisure and activewear have gained significant popularity among Myntra shoppers.
8. How can I optimize my product listings to increase visibility?
You can optimize your product listings by using targeted keywords in titles and descriptions to improve search visibility. Put high-quality images that show the product from multiple angles. Write clear, compelling descriptions that highlight key features and benefits, addressing customer needs directly.
9. What support does Myntra offer to sellers?
Myntra offers sellers comprehensive support through a dedicated seller dashboard for easy order management and performance tracking. They provide marketing tools to enhance product visibility and drive sales. It also offers assistance with logistics, payments, and customer service to streamline the selling process.
10. What should I do if I encounter issues with order fulfillment?
If you encounter issues with order fulfillment on Myntra, first check your order status on the seller dashboard to identify any discrepancies. If the issue persists, contact Myntra’s seller support team for assistance in resolving the matter. You can also review Myntra’s fulfillment guidelines to ensure you’re meeting all necessary requirements for smooth processing.
11. How to sell on Myntra without GST?
No, you cannot sell on Myntra without a GST number, unless you’re offering products exempt from GST. To register as a seller, you must provide proof of your business’s GST registration.
Suggested read
- Sell on Meesho
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- Benefits of E-commerce Marketplace Integration
- Benefits of Marketplace Payment Reconciliation