How to Sell on Myntra? [Selling Models + Seller Registration Process + Key Strategies + Season Sales]

Table of Content
1. Introduction
2. Selling on Myntra: Top Reasons & Benefits for Sellers
3. Who Can Sell on Myntra – Eligibility Criteria
4. Essential Documents Needed to Sell on Myntra
5. What Can You Sell on Myntra? Approved Product Categories
6. Success Stories of Myntra Sellers
7. Myntra Selling Model
8. Myntra Seller Registration – Steps to Register
9. Strategies to Grow Your Business on Myntra
10. Myntra Reconciliation Methods
11. How to Handle Myntra End of Season Sale
12. Maximize your Growth on Myntra

Myntra is a hyper-focused fashion e-commerce marketplace leader with an estimated market share of 35%-45%. It processes around 5 lakh orders daily, with an average order value of INR 700 in the third quarter of 2023. With its market dominance and innovative features like M-Live, Myntra offers a personalized experience to fashion enthusiasts, making it the preferred platform for fashion and lifestyle brands. Whether you’re starting your e-commerce journey or expanding through a multichannel strategy, Myntra provides a valuable opportunity. However, Myntra’s stringent onboarding process ensures that only selected brands are approved to sell. The approval process itself may take a long time, varying from 15-45 business days and more.

In order to be eligible for selling on Myntra, brands should have a sizable catalog width and quality with unique product quality and value proportion. Hence, sellers often find it challenging to navigate these requirements and look for the proper answers to find the most effective way of getting onboarded.  In this guide, we will walk you through the key benefits, eligibility criteria, and strategies to increase your chances of getting successfully onboarded.

Myntra reviews every brand carefully and rejects most onboarding requests while approving only a few brands. Hence, sellers often find it challenging to navigate these requirements and look for the proper answers to find the most effective way of getting onboarded. At the end we are going to share some strategies that will increase your chances of getting onboarded on Myntra. But before that, let’s help you understand the most stringent onboarding process and registration process to start your business on Myntra.

Why Sell on Myntra? Key Benefits for Sellers

1. Reach 40M+ Consumers Across 17,000+ Pin Codes

Sellers can expand their business by registering on India’s premier fashion, beauty, and lifestyle platform, gaining access to over 40 million consumers across 17,000+ pin codes.

2. Total Control Over Your Merchandise

Myntra sellers have complete authorization over their merchandise. They can control product quality, quantity,

3. Faster Delivery with Myntra M-Express

In today’s market, consumers seek not only fashionable and trendy styles but also fast and seamless delivery options. Myntra’s M-Express delivery service ensures products are delivered within 24-48 hours, offering sellers a faster, more efficient way to connect with their customers.

4. Advanced Seller Insights & Data Analytics

Once onboarded on Myntra, sellers gain access to real-time data through a comprehensive reporting dashboard and advanced data-insight tools, allowing them to analyze and optimize performance.

5. No Payment Gateway Setup Required

You do not need to set up a payment gateway on Myntra, as they handle payment processing through their trusted payment partners.

6. Secure & Verified Seller Ecosystem

Myntra provides a safe and secure ecosystem for sellers, ensuring a reliable and trustworthy platform for conducting business.

Who Can Sell on Myntra? (Eligibility Criteria Explained)

To sell on Myntra, you must operate as a legally registered business in India. Myntra does not allow individuals to sell without formal business registration because the platform requires GST compliance, brand authorization, and quality verification.Here’s a detailed look at the types of businesses that are eligible to become Myntra sellers:

1. Sole Proprietorship Firms

A sole proprietorship is the simplest way to start selling on Myntra. You can register your business using:

• GSTIN
  
• PAN
  
• Current account in the business name
  
• Trademark certificate or NOC (depending on brand ownership)
  

This structure is ideal for small fashion sellers, boutique owners, and first-time entrepreneurs.

2. Partnership Firms

Myntra allows registered partnership firms to sell on the platform. To qualify, you must provide:

• Partnership deed
  
• GST certificate
  
• PAN of the firm
  
• Authorized signatory details
  
• Brand authorization/Trademark documents
  

Partnership firms work well for small-to-mid-sized fashion manufacturers or distributors.

3. Private Limited Companies

Private Limited Companies are preferred by Myntra because they meet higher standards of compliance and scalability.
Requirements include:

• Certificate of Incorporation
  
• GSTIN & PAN
  
• Active current account
  
• Board resolution for authorized signatory
  
• Trademark or brand authorization documents
  

Most established fashion brands, D2C brands, and manufacturers use this structure on Myntra.

 4. Limited Liability Partnerships (LLP)

LLPs combine the flexibility of partnerships with the legal protection of limited companies.
To become a Myntra seller as an LLP, you need:

• LLP deed
  
• GST and PAN
  
• Current account
  
• Brand ownership or NOC
  

This is suitable for growing brands planning to expand across marketplaces.

Essential Documents Required to Sell on Myntra

What makes Myntra a safe and secure ecosystem for sellers is its strict document verification process. Only businesses that meet the required documentation standards are allowed to sell on the platform, ensuring reliability and trust.

• Trademark and NOC – You are required to provide a copy of your registered enterprise certificate, along with a trademark certificate (if you are the brand owner or manufacturer), and a No Objection Certificate (NOC).
• GST Certificate – GST registration certificate of your business.
• PAN Card – PAN Card issued in your name
• Bank Account Details – Your active current bank account details are registered in your entity’s name.
• Letter of Authorization from Authorized Dealer/Brand – In case you want to sell branded merchandise, a letter of authorization is required from an authorized dealer or directly from the brand.
• TAN OR TIN – You are required to provide TAN or TIN of your legally registered business as a part of the registration process.

What Products Can You Sell on Myntra? Approved Product Categories

Myntra is a mainly fashion-oriented platform that caters to a wide range of products. Here is a list of products you can sell-

1. Fashionable Apparel

Myntra specializes in offering trending and fashionable apparel across various categories, including men’s, women’s, and kids’ fashion, along with ethnic wear, casual wear, activewear, and more. Sellers have the opportunity to list and sell these products to a wide consumer base.

2. Jewelry & Accessories

Sellers have the opportunity to offer a wide range of fashion accessories on Myntra, including jewelry, watches, handbags, belts, sunglasses, and other trendy items, catering to a diverse and fashion-forward customer base.

3. Beauty & Personal Care

Sellers can also list a variety of skincare, haircare, makeup, fragrances, grooming kits, and wellness products on Myntra, reaching a broad audience of consumers seeking premium beauty and wellness solutions.

4. Footwear

Myntra is a hub for footwear, offering a diverse collection that includes sneakers, formal shoes, casual footwear, ethnic shoes, and sports shoes, providing sellers with an opportunity to reach a wide range of customers.

5. Sports & Activewear

Myntra is a go-to destination for sports and activewear, featuring gym wear, athleisure, sports equipment, and fitness gear. Sellers can tap into a growing market of fitness-conscious consumers by offering these in-demand products.

6. Premium Products

Myntra supports a wide range of branded products, including premium and mainstream options in fashion, beauty, and accessories. Sellers can offer both high-end and popular brands to cater to a diverse customer base.

Myntra Restricted Product Categories: What You Can’t Sell

Myntra welcomes a diverse range of products; however, the following items are strictly prohibited:

• Objectionable Content – Products containing offensive, illegal, or inappropriate material.
• Illegal Items – Products that violate any laws or regulations.
• Inappropriate Content – Items with content that is deemed unsuitable for the platform
• Healthcare Products –  Products related to healthcare, including medicines and medical devices, are not permitted for sale on Myntra.

Having understood the eligibility criteria and the types of products you can sell on Myntra, let’s take a look at some inspiring success stories. These stories not only highlight the potential for growth on the platform but also offer valuable insights and lessons that can help guide your own journey to success.

Success Stories of Myntra Sellers: Inspiration and Insights for Your Journey

With a fire in the belly and a dream to become an entrepreneur, Rohit Goyani launched Panchhi in 2008, selling a fashion brand specializing in ethnic wear, particularly lehengas. Despite financial crunches and a lack of e-commerce knowledge, Panchhi struggled to maintain its position in the market in the initial days. But joining Myntra was a game-changer. And the key milestone was getting 100 orders on the very first day! Gradually, they witnessed the average sale order value rise to 2 lac per day. Rohit recalls, “ I also remember when we participated in our first Myntra EORS, the numbers rose to 6-8 lacs per day”. 

Like Rohit, you can also improve your sales with resilience and determination, as well as the right marketplace like Myntra.  For that matter, you can get tailored support on Myntra to steer your business. 

Here is a short guide to grow your business on Myntra – 

• Invest in attractive cataloging with Myntra Assured Shoot Program and video cataloging services.
• Gain business insights through Myntra insights tools and reports.
• Keep checking on competitors to find out current market benchmarks.
• Advertise your products using Myntra marketing services, such as product listing ads, banners, etc. 

Now, when you are planning to sell on Myntra, it is important to understand the nitty-gritty of this platform; let’s understand Myntra’s selling model.

Top Myntra Selling Models

1. Myntra PPMP

Myntra PPMP is a selling model where sellers can store, pick, and pack orders while Myntra caters to logistics for order fulfillment & returns. Timely dispatch is the major benefit of choosing this model, as sellers can ensure timely delivery, and this will help them keep the order fulfillment rate high while having full control over the fulfillment process. Through Myntra PPMP omnichannel routing, sellers can route orders to offline stores at multiple locations. Myntra PPMP model can help sellers fulfill orders from the consumer’s nearest store, thus lowering cancellations and reducing dispatch time. 

How a Fashion Brand Managed 145 Stores Efficiently

2. Myntra JIT

As soon as  Myntra receives orders, it creates a group of those orders and issues one purchase order (PO) for sellers. For instance, if it receives 50 orders from customers, it issues one PO of 50 orders for the seller. Once the marketplace receives the orders, it repacks and sends them to customers. That’s how this model streamlines the order fulfillment process.

3. FBM (SOR)

Under FBM or ‘Fulfillment by Myntra, ’the seller keeps the stock at Myntra warehouse, and Myntra caters to the rest of the fulfillment process. So, whenever the order arrives, it’s their responsibility to pick, pack, and dispatch the orders. This model directly benefits the sellers as they are freed from the rigorous fulfillment process. Also, there is no pressure to block inventory for Myntra as the seller can bring back the stock from the Myntra warehouse whenever required.

4. Myntra IJIT

Myntra purchases some top-selling SKUs from the brand and seThis model directly benefits the sellers as they are freed from the rigorous fulfillment process.lls them at their desired price. This is called outright purchasing. The benefit of choosing this model is that seller get their amount for stocks that they wanted to sell; however, they lose the right to get back those stocks, unlike under the FBM model.

6 Simple Steps for Myntra Seller Registration Process

• GSTIN Check
• Basic Information 
• Business Details
• Warehouse Details
• Bank Details
• Brand details

Start by visiting https://partners.myntrainfo.com/ and click on Register Now. You’ll be prompted to a page where you’ll enter your mobile number, which will be verified through OTP verification. 

Once the Mobile no. is verified, you’ll need to enter your organization’s email address. It will be the primary email address through which you’ll operate your Myntra seller account. 

Note- Please make sure that this Email ID is unique and has not been registered with Myntra before. It will be verified through using OTP send to this address. 

Set Password and you are all done. Now, you can login to https://partners.myntrainfo.com/ using your registered  Email ID and password. 

Now, you can begin filling in your details in six simple steps.

STEP 1 : GSTIN Check

Start filling in the GSTIN of your business and click on verify to validate the business details. Click on Confirm and Proceed. 

Once the GSTIN number is confirmed, it will get ticked and marked green. 

Note – This will enable all other sections. You can fill these sections in any order you like. 

STEP 2 : Basic Information

 You need to fill in your contact details: Organization Email ID, Primary contact name, and phone no., Primary Email ID. You are also required to fill in the owner’s name, contact no. , and email ID. 

Note- please disclose if you are an existing Myntra partner. If you choose YES, Myntra will generate an invoice for the customers on your behalf. You are also required to upload your signature on the white background without mentioning the date or any other information.

Note- You can click on the icon throughout the filling process to learn more about any process. 

Step 3: Business Details

In this section, you need to select the business model you wish to operate in. For instance- if you want a third-party order management system to manage your inventory and process orders. You can select PPMP C+ L, choose the service provider from the drop-down, and select the OMS version you’ll be using. If you have any doubts regarding the OMS version, please contact the order management service provider.

Step 4: Warehouse Details

Here, you are required to fill in the pick-up address. You can add multiple pick-up addresses by clicking on ‘Add Warehouse’. The pin code that you enter should be the name for which you have provided GSTIN details. If you type a different pincodes, the system will prompt you to provide the GSTIN  of that state. In this section, you need to provide the full details of the person managing the warehouse. Also, mention the per-day order processing capacity and handover for the particular day for orders received on Myntra.

Partner warehouse is a code provided by your third-party partner. If you choose M-direct, you will not be asked to fill in details. Click Next to complete this step.

Step 5: Bank Details

Enter the account holder’s name, account number, IFSC code, Bank name, and account type. You are also required to upload a copy of the canceled cheque for verification. Click on verify to complete the process.

Note– the cheque should have the registered business name printed properly on it and not stamped. Also, the cheque should not be from a savings account. 

A small amount will be credited to your bank account for verification purposes, and you need to enter the same amount on the prompted page. If your details are not verified, don’t panic; your onboarding will not be put to a halt. The team will manually verify the details you entered and will reach out to you for further clarification. 

Step 6: Brand details

 This will be the final step of the process, where you will be required to enter the details of the brand for our evaluation process.  Here, you need to mention the number of brands you can fill out, which is ten brands. Enter the brand name and download the guidelines document, which is an Excel sheet that takes your catalog details. You need to fill out this Excel sheet. Next, you need to upload your brand logo, enter the nature of your business, and upload the document of proof. 

Note- If you are a manufacturer or owner, upload a trademark certificate, and if you are a reseller, upload a no-objection certificate. 

Once all the details are filled in, click on the declaration tab, and submission is complete. Now, you’ll have to wait while Myntra evaluates the details you filled in; they will reach out to you in case any issue arises.

Sell on Myntra – Top Strategies to Grow Your Business on Myntra in 2026

• Maintain Product Quality Standards
• Brand Alignment 
• Logistics and Fulfillment Requirements
• Technology and Integration Requirements 
• Seller Performance Metrics
• Compliance with Legal and Tax Requirements
• Avoid Stockouts and Overselling 
• Make Product Listing Attractive

1. Maintain Product Quality Standards

Myntra emphasizes selling only high-quality products on its platform, that’s why sellers need to meet the specific quality checks for its product quality, packing standards, product authenticity, and compliance with other regulations. Myntra’s overall aim behind these strict criteria is to ensure that only high-quality products reach its consumers. This often means that sellers need to partner with specific logistics providers or meet certain delivery performance metrics. 

2. Brand Alignment

Myntra is a premium marketplace that focuses on fashion, lifestyle, and beauty products. Sellers need to understand that Myntra has a niche, and if sellers’ offerings don’t fit their brand positioning, it can be difficult to get approval. 

3. Logistics and Fulfillment Requirements

Myntra handles a large volume of orders every day. During the festive season, it processed 13000 orders/ minute. This shows that Myntra has strict criteria for the shipping and fulfillment process. Sellers need to adhere to Myntra’s logistics protocol, including delivery times and packaging standards. 

4. Technology and Integration Requirements

As per Myntra’s requirement, sellers need to integrate their system with Myntra’s platform for order processing, inventory management, and data synchronization. This requires sellers to be tech-savvy and ready to invest in systems that comply with Myntra’s requirements. Fulfilling these requirements could be challenging for new sellers. Here, Unicommerce can be of great help to enable seamless onboarding on Myntra. As Unicommerce is already integrated with Myntra PPMP, new sellers can further improve their e-commerce capabilities. 

5. Seller Performance Metrics

Myntra monitors key performance (KPIs) like on-time delivery, order defect rate, return rate, and customer satisfaction. If a seller doesn’t meet the performance benchmarks in these areas they may face penalties or could be excluded from the platform.

6. Compliance With Legal and Tax Requirements

Documentation is critical while selling on Myntra, i.e., the business entity must be legally registered, and there should be a valid GST registration certificate. An authorization letter or No Objection Certificate (NOC) is required from the brand owner if you’re a distributor, reseller, or importer.

7. Avoid Stockouts and Overselling

Automate your inventory management process to track real-time inventory updates and put low-stock alerts to avoid stockouts. To avoid overselling, you can put buffer inventory so you don’t overcommit inventory on Myntra. You can also check your inventory count through regular audits. 

8. Make Product Listing Attractive

Use Myntra minis to make product listings more attractive.  You can make short videos of product highlights, new launches, and trends. Myntra Studio is another great way to promote your products through influencers who can showcase your products and help consumers make buying decisions.

Myntra Reconciliation Methods

On the Myntra seller portal, sellers can access the specific report for accurate reconciliation. For instance, Myntra sellers order detail reports, Myntra sales revenue reports, PG forward and reversal settlement reports, and Myntra TCS reports. 

Myntra maps orders on ‘Myntra order ID release’ while other marketplaces have order code IDs. Sellers need to ensure that they use the order ID release to check reconciliation against each order. 

Myntra Incentive Program –  sellers can get rebates on commission charges under the Myntra incentive program. However, they need to fulfill the criteria according to which some product categories have to be included in the price range, as suggested by Myntra.

End of Season Sale – How to Handle Festive & Seasonal Sales on Myntra

Myntra EORS ( End Of Reason Sale) is a major sale event that occurs every year. It is a great opportunity for sellers as they can receive thousands of orders per minute. However, the major concerns remain at the top during festive and seasonal sales– product visibility and order rush. Here are some quick solutions to improve product visibility and order rush. 

1. Myntra Brand Solutions

Improving product visibility on Myntra is the key to leveraging the opportunity during festive or seasonal sales. Myntra provides this support through PLAs ( product listing Ads). If your product appears against the consumer keyword search but is at the bottom of the page, PLAs can take it to the top of the search results. Sellers will only pay when a consumer clicks on the product.  

2. Stock Management

Order handling becomes critical during the festive rush, but to get the most out of Myntra’s seasonal sales, stock management has to be on track. Automate the inventory management process to reduce manual operational burden. For instance,  Real-time inventory sync can automatically update the no. of stocks in the system whenever the sales occur, saving you from visiting the system thousands of times a day!

3. Buffer Inventory

When order rush is high during festive and seasonal sales, the chances of running out of stock increase. In such cases, the possibility of overselling goes high. That’s where buffer inventory comes into play. It puts a cap on the live inventory level and keeps some inventory in ‘reserve’. In case orders arrive, the seller can fulfill them through reserve inventory.

Return Management through Myntra Tagloop

Myntra introduced Tagloop to provide additional security for certain products. It was introduced to reduce fraudulent returns and theft. It is an unaltered lock with a scanned code obtained from Myntra.

What is Myntra Tagloop?

Tagloops are unalterable locks with unique serial IDs and scannable barcodes that are obtained from Myntra and attached to only a selected range of products. This approach helps prevent counterfeit and used product returns, as the tag has to be intact when the customer returns the product. This feature has helped reduce fraudulent returns and optimize warehouse space by minimizing dead inventory.

The Tagloop feature is applicable to around 33 product categories, including high-end apparel, footwear, electronics, and other luxury goods. Sellers need to enable specific facility configurations and capture the Tagloop ID during the packing process to comply with Myntra’s requirements. Overall, this process ensures traceability and deters fraudulent activities on the platform.

If a buyer removes the Tagloop, Myntra or the seller may hold the buyer accountable for tampering with the security feature. This could impact the buyer’s eligibility for returns, refunds, or exchanges. Overall, buyers are generally expected to leave the Tag Loop intact to maintain the integrity of the order process. This ensures that the product sellers get the same return and that it is defect-free. 

Myntra Women Seller Program – MynShakti: Empowering Women Sellers in E-Commerce

Myntra launches MynShakti ahead of International Women’s Day to support women entrepreneurs in e-commerce. The initiative offers onboarding assistance, training, and expert webinars for navigating the market. Starting with 100 women entrepreneurs, the goal is to promote financial independence, leadership, and meaningful change. Myntra’s efforts aim to bridge gender gaps and support women-led businesses.

Maximize your Growth on Myntra

Myntra is a highly competitive e-commerce market for fashion and lifestyle brands. It has various selling models, Myntra PPMP, FBM, and JIT, each with its own benefits. Sellers need to understand the benefits of every selling model and what can work for them. Whether you’re a seasoned entrepreneur or just starting, Myntra provides the resources, support, and tools to help you succeed in the dynamic world of online fashion retail. For instance, Myntra Partner University needs to understand policies and the onboarding process, as well as Myntra’s incentive program for rebates in commission charges. Start selling on Myntra and elevate your brand’s visibility and growth in the fashion e-commerce space.  

Boost your Myntra Sales with Unicommerce Marketplace Integration

Unicommerce’s Marketplace Integration lets sellers optimize their operations and achieve maximum growth. The seamless e-commerce integration and robust features simplify order management and inventory tracking–providing you with real-time inventory updates along with other e-commerce operations. With Unicommerce, you can effectively manage Myntra to achieve your goals quickly.

FAQS

1. How do I log in to the Myntra Seller Portal?

To log in to the Myntra Seller Portal, visit https://partners.myntrainfo.com
. Enter your registered email ID and password, then click on “Login.” Through this Myntra seller login, you can manage your inventory, process orders, track performance, and view payments — all from a single dashboard.

2. How can I register as a seller on Myntra?

You can register through the Myntra Partner Portal by clicking “Register Now.” Fill in your GSTIN, brand name, business and bank details, and upload your trademark or authorization documents. Once verified, your Myntra seller account will be activated for product listing and sales.

3. What is the Myntra Partner Portal and how does it work?

The Myntra Partner Portal is the official seller platform for managing your Myntra business. Sellers can list products, sync inventory, handle orders, process returns, and analyze performance insights. It acts as your complete control center for Myntra marketplace operations.

4. What is the difference between the Myntra Seller Account and Seller Portal?

The Myntra Seller Account is your business profile registered with Myntra, while the Myntra Seller Portal is the backend interface you use to manage operations like uploading catalogs, processing orders, and tracking payments. Both work together to power your Myntra sales.

5. What documents are required for Myntra Seller Registration?

To complete your Myntra seller registration, you’ll need:

GST certificate
PAN card
Bank account details
Trademark or NOC (for resellers)
Business registration proof
Once verified, you can log in to your Myntra seller portal and start listing your products.

6. How does Unicommerce help sellers manage their Myntra Partner Portal?

Unicommerce e-commerce integration platform connects directly with the Myntra Partner Portal to automate your order, inventory, and return management. It provides real-time stock sync, faster order processing, and centralized control for all marketplaces helping you grow sales efficiently.

Suggested read

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• How to Sell on AJIO
• Amazon Seller Registration Process
• E-commerce Marketplace Integration Platform
• D2C vs Marketplace
• Benefits of E-commerce Marketplace Integration
• Benefits of Marketplace Payment Reconciliation
• How to Sell on Flipkart