What is GST Bachat Utsav?
The Government of India has launched GST Bachat Utsav 2025, a 100-day nationwide campaign designed to pass on the benefits of recent GST 2.0 reforms directly to consumers.
Govt. has rolled out to all e-commerce sellers to aware their consumers from September 22 to December 31, 2025, and the initiative ensures that shoppers can see real savings reflected in their online shopping invoices.
This campaign is part of the broader GST 2.0 update, a new phase in India’s Goods and Services Tax (GST) framework. While GST was first rolled out in 2017, the GST 2.0 reforms in India focus on simplifying compliance, revising tax slabs, and ensuring greater transparency in billing.
The government’s aim is simple: build consumer trust, boost festive season demand, and make sure the benefits of new GST rates reach the end buyer.
What is the Aim of GST Bachat Utsav?
The GST Bachat Utsav campaign is not just about discounts. It has clear goals that impact both buyers and sellers:
Spread Awareness of GST 2.0 Reforms
Many consumers and businesses still don’t fully understand the recent GST 2.0 update. This campaign bridges the gap with direct visibility on bills.
Pass GST Savings to Consumers
E-commerce platforms must clearly show “GST discount” on invoices so customers see how much they save under the recent GST rates.
Ensure Billing Transparency
By making GST savings explicit, customers can cross-check the GST HSN code and GST rate applied to their purchase.
Educate Sellers and Buyers
Small businesses and MSMEs learn how to update HSN codes, adopt correct goods and services tax filing practices, and stay compliant. Consumers, on the other hand, learn to identify genuine savings.
How GST Bachat Utsav Impacts Online Shoppers
For the average customer, GST Bachat Utsav 2025 means visible, trackable savings while shopping online.
1.“GST discount” visible on invoices Every bill will now display the exact amount saved due to new GST slabs.
2.Lower prices across categories From daily essentials and packaged food to electronics, FMCG, apparel, and household items, shoppers benefit from the GST latest rates.
3.Before vs After GST Rate Cuts:
| Category | Earlier Rate | Current Rate |
|---|---|---|
| Daily Essentials | 12% – 18% | 5% |
| Healthcare Sector | 2% – 18% | Nil – 5% |
| Electronic Appliances | 28% | 18% |
| Sin Goods | 28% | 40% |
| Other Services | 12% – 18% | 5% |
| Footwear | 12% | 5% – 18% |
Example: If you order a smartphone accessory that earlier had an 18% GST, but under the new GST slab is 12%, your bill will now show a line item like: “GST Discount Saved ₹300 under GST Bachat Utsav.”
How to Check Your Bill for Savings:
- Look for “GST Discount” in your e-commerce invoice.
- Verify the HSN code with GST rate (e.g., via the government portal or a GST 2.0 calculator).
- Ensure savings align with the updated tax slabs.
How E-Commerce Platforms Can Participate in Bachat Utsav
The success of GST Bachat Utsav depends heavily on India’s e-commerce ecosystem. Leading platforms are playing a critical role:
- Amazon, Flipkart, Reliance Retail Training seller-partners to reflect the new GST rates on invoices.
- Zomato, Swiggy, Blinkit, Zepto Show GST savings on food and grocery bills.
- Paytm, Uber, Meesho Service providers and D2C marketplaces are required to clearly highlight GST discounts.
- Fortnightly Reporting to DPIIT Platforms must submit data showing the total value of GST benefits passed on to consumers.
This ensures accountability and prevents sellers from pocketing tax reductions instead of passing them on.
GST Bachat Utsav for Businesses & Sellers
For sellers and MSMEs, the GST 2.0 reforms and Bachat Utsav campaign mean stricter compliance requirements:
- Invoice Compliance All sellers must clearly show “GST discount” line items.
- HSN Code Updates Accurate goods and service tax HSN code mapping is mandatory to avoid mismatched ITC claims.
- GST Filing Obligations With transparency in place, businesses must keep accurate digital records for GST return filing.
- Benefits for Sellers:
– Increased festive sales as prices appear lower.
– Greater consumer trust due to transparent billing.
– Reduced disputes over tax calculations.
For sellers, adopting GST 2.0 compliance tools like automated billing software, HSN code lookup, and GST 2.0 calculators is no longer optional.
Expected Impact of GST Bachat Utsav
The GST Bachat Utsav campaign has ripple effects far beyond individual discounts:
- Boost in Festive Season Sales: With GST 2.0 India reforms aligning perfectly with Diwali and year-end shopping, consumer demand is expected to surge.
- Higher Adoption of Digital Compliance: E-invoicing, GST filing automation, and better reporting systems.
- Transparency Builds Confidence: Customers gain trust when they see savings reflected as tax benefits, not just random discounts.
- Contribution to Digital Economy Growth: India’s online retail sector, already booming, gets a boost from lower tax burdens and improved compliance.
Experts predict that these changes will push India’s adex (advertising expenditure) higher during FY26, with brands investing heavily to capture consumer attention during the Bachat Utsav period.
Conclusion
The GST Bachat Utsav 2025 is more than just a 100-day savings campaign it’s a showcase of how GST 2.0 reforms are reshaping India’s e-commerce ecosystem. By ensuring that new GST rates and benefits are directly reflected in customer invoices, the government is driving both transparency and trust. For shoppers, it means visible savings on everyday essentials, electronics, fashion, and services. For sellers, it highlights the importance of GST compliance, updated HSN codes, and seamless goods and services tax filing. This initiative not only boosts festive season sales but also strengthens India’s digital economy. As the campaign unfolds, the impact of GST 2.0 in India will continue to benefit millions making shopping smarter, fairer, and more rewarding for all.
FAQs on GST Bachat Utsav 2025
1. What is GST Bachat Utsav 2025?
GST Bachat Utsav 2025 is a 100-day nationwide savings campaign launched by the Government of India to pass GST 2.0 benefits directly to consumers. From September 22 to December 31, e-commerce invoices must clearly show “GST Discount” so buyers can see how much they save under the revised GST rates.
2. What is the main purpose of GST Bachat Utsav?
The purpose of GST Bachat Utsav is to spread awareness about GST 2.0 reforms, ensure transparent billing, and show the exact GST savings on every online purchase. It helps build consumer trust, boosts festive season shopping, and ensures sellers pass tax reductions directly to customers.
3. How does GST Bachat Utsav benefit online shoppers?
Shoppers benefit through visible GST savings shown on invoices, reduced prices across essentials, electronics, FMCG, apparel, and household items, and transparent GST rate comparison on HSN code-based billing. This helps customers verify that updated GST rates are applied correctly.
4. How can I check the GST discount on my e-commerce invoice?
To check GST savings, look for the line item “GST Discount Saved” on your online invoice. Verify the HSN code and GST rate applied, and ensure the discount matches the updated GST 2.0 slabs. Platforms like Amazon, Flipkart, Zomato, and Swiggy are required to show these savings clearly.
5. How does GST Bachat Utsav impact e-commerce sellers and MSMEs?
Sellers must update HSN codes, adopt GST 2.0 billing formats, and show GST discounts on invoices. This improves compliance, reduces tax discrepancies, and increases customer trust. During the festive period, sellers also benefit from higher conversions due to visible price reductions.
6. What is the expected impact of GST Bachat Utsav on India’s economy?
GST Bachat Utsav is expected to boost festive season demand, increase digital compliance adoption, improve transparency in billing, and strengthen trust in GST 2.0 reforms. It also supports India’s digital commerce growth by encouraging accurate GST filing and automated e-invoicing systems.