Why is Order Management System Important for E-commerce Business?

by | Sep 24, 2023 | E-commerce Industry, Multichannel Order Management, Order Fulfillment

Home > Blog > Why is Order Management System Important for E-commerce Business?

What is an Order Management System?

An Order Management System (OMS) is a software solution that enables businesses to efficiently and effectively manage their order processing and fulfillment operations. It acts as a central hub for handling and organizing customer orders, inventory, and related information throughout the entire order lifecycle, from placement to delivery.

A client order is simply the entire process of receiving, processing and fulfilling a customer’s request. Many different departments are involved in managing an order, including the customer support team, warehouse workers, accounting department, and delivery partners. Maintaining client happiness and safeguarding a company’s reputation are two of the many benefits that one can gain from efficiently mastering order management.

Order Management System (OMS): A Multi-fold System

An e-commerce order management system consists of several interrelated touchpoints and stakeholders that work together to ensure clients get the right items at the right price at the right time. Businesses can use order fulfillment systems to construct customer data and keep track of stock levels and sales records, in addition to ensuring order-to-cash (O2C) operations function smoothly.

The Order Management System Challenges

It is impossible to successfully handle an order with as many touchpoints and parties involved as there are. A few of the problems organizations face are human flaws and system backlogs, stock awareness issues, transit mistakes, and lack of communication. They may all have a detrimental influence on customer happiness and loyalty. However, with the implementation of efficient order management software, these challenges can be effectively addressed and resolved, leading to improved customer satisfaction and loyalty.

An E-commerce Order Management System is the Key

Both B2C and B2B firms use an integrated and responsive order fulfillment system to create a quick-paced, economical, and accurate OMS. A company’s ERP system may be integrated directly with the OMS, allowing for the most efficient and lucrative order fulfillment cycle. 

Additionally, the OMS ensures smooth and timely shipment of orders, further enhancing customer satisfaction and loyalty. The pricing of products and services is also managed effectively through the OMS, ensuring profitability and competitiveness in the market.

Many supply chain professionals have already embraced this technology. Also, big retail companies are investing in technology to automate tasks like order fulfillment, warehouse distribution, and delivery. This trend is likely to continue in 2024 to meet the growing demands of consumers.

Advantages of Using an E-commerce Order Management System  

An OMS provides numerous significant advantages for businesses: visibility at every stage of the selling process, time efficiency, lower risk for mistakes made by humans, as well as increased accuracy, and efficient order optimization. The following are the top advantages of e-commerce OMS:

advantages and benefits of ecommerce order management System1. Efficiency of Automation

By automating the order processing process, an e-commerce order management solution can save the firms’ money on labor, reduce human error, and devote more time to development and customer satisfaction by reducing the chance of human mistakes. Data security is improved since there is less manual involvement.

2. 24*7*365 Accessibility

Due to the e-commerce order management solution of 24/7 access, orders may be processed remotely and in real-time since businesses have internet access to their OMS. Because of this, one can better serve their customers and process their orders more quickly through sales channels.

3. Concentrate On Growth

Several benefits come from automating the ordering and receiving process, such as freeing up time to collect and analyze data for further growth and addressing any difficulties in the fulfillment process. Additionally, automation can greatly improve the customer experience by streamlining the ordering process, reducing errors, and providing real-time updates on order status.

4. Management of Inventories

Using an order management system to provide real-time data on customer orders, things sold, returned, or swapped aids in managing inventory. Once again, this protects client pleasure by preventing corporations from over-selling their products.

5. A Centralized Perspective

One unified system for managing orders offers organizations an overview of the complex fulfillment environment for online sales and guards against order mistakes, customer unhappiness, or lost income due to frequent malfunctions such as inadequate inventory, wrong invoicing, or unexpected shipping issues.

6. Constantly Updated Real-time Data

A real-time data presentation of an order management system makes it possible for businesses, rather than risking consumer discontent with errors or delays, to respond quickly to any challenges that may develop. By maintaining up-to-date product and payment data, businesses may better assess the current health of their cash flow and make informed decisions using business intelligence.

7. Capabilities For Multiple Channels

Expand your e-commerce business’s potential and increase sales volume by utilizing a multi-channel e-commerce management system in which items are offered for sale in many online locations, including an online store. All of the venues where your firm sells its products, including marketplaces, hosted web storefronts, and brick-and-mortar locations, are channels.

A Sound Order Management System is Critical for Several Reasons

The development of e-commerce and consumer expectations in today’s always-on culture has resulted in high volumes, high speed, and great hopes. Consumers have come to anticipate that they may order whatever they want, whenever they want, and from whichever platform suits them because of the widespread use of digital and electronic commerce. The growth of the e-commerce business has transformed the way people shop and interact with businesses online, including the order fulfillment process.

E-commerce fulfillment is in high demand, and to improve this process, businesses are willing to invest in technology solutions like E-commerce Order Management Systems (OMS) to improve their order processing, fulfillment, and overall customer experience.

Watch how Order Management System (OMS) helps in timely order fulfillment –

Conclusion

There’s little doubt that the order management system will impact customer satisfaction. Some firms consider the impact on backend logistics when purchasing an OMS, not the effect on front-end customer service. When a consumer uses Buy Online, Pickup In-store (BOPIS) or a curbside pickup for the first time, it’s critical to assess how they feel about the whole shopping experience.

Remember that a well-functioning OMS improves customer service and returns on investment.

Schedule a FREE demo with Unicommerce Order Management consultants.

Related Read:

Tags: