Structuring Fulfillment Operations is Easy with WMS

You might have a brilliant product and a sales funnel that slides your customers easily to check out. But if your fulfillment operations are not smooth, the online retail will not achieve its true potential.

Fulfillment operations primarily refer to the process of getting a product delivered to the right customer at the right time after a successful sale.

Order fulfillment is the process of receiving an order and executing it by making it ready for delivery to its intended customer. It may involve warehouse pickup, packaging, labelling, and shipping. The process may slightly differ from business to business. But the motto remains the same – The faster the delivery, the happier the customer.

As customers, when we want something, we want it right away. However, as the seller, this is easier said than done. Order fulfillment may not be the most exciting aspect of running an eCommerce business and you may overlook it. But the truth is each element in the process impacts an online seller’s income and profit.

Major Touchpoints For Fulfillment Operations

There are many moving pieces involved in getting the order to the customer’s doorstep. From locating the product to picking the right packaging, each step is important for optimized fulfillment operations.

There are majorly five touchpoints in order fulfillment –

  • Receiving – Order placed from an online store will be sent to pick from the warehouse. It is good to have a central system of receiving orders so as there is no lost sale wrong sale of items.   
  • Inventory Storage – Also known as warehousing.  Proper inventory storage is essential to keep the products secure and protected. Further, it helps you get clear visibility on the availability of products when the demand is received.
  • Order Processing – Before the order is ready to ship, it goes through various stages. These include packing (standard or custom), labeling and manifestation. This helps in creating the intended unboxing experience for the customers.
  • Shipping – Once the order is shipped, you have to share tracking information with the customer to keep them updated about the delivery. Also, third-party logistics or 3PL could be used if your eCommerce business is flourishing and you need to fulfill tons of orders every day.
  • Acceptance – Fulfillment is complete only once the customer receives and accepts the order. (Also, he/she should not find any reason to return it.)


Factors of Warehouse Design That Affect The Fulfillment

A well organized and structured warehouse with reliable and efficient performance is a huge asset for retail business. There are many factors that affect smooth warehouse operations. Overlooking or underestimating these minor details can end up causing unforeseen problems. This has a direct impact on order fulfillment.

  • Fifo – stands for ‘first in, first out’. It implies that products stored in the inventory first should be dispatched (sent out) first. This is essential for pushing out old inventory and avoiding any damage (especially in the case of perishable goods) due to longer periods of storage.
  • Site – Location is key when designing warehouses. You would want the warehouse in an accessible location that would prove the most helpful for you. It will help you in quick and easy order fulfillment. (Having multiple small warehouses can help you fulfil orders faster.)
  • Technology – Supply chains are becoming increasingly integrated. And customers are becoming ever-more demanding. It is thus imperative to ensure that you select the appropriate warehouse technology. Predominantly, a Warehouse Management System to enable you to focus on throughput and manage it effectively.

Role of Warehouse Management System in Structuring and Organizing Warehouses

In an omnichannel retail scenario, where virtual and physical marketplaces overlap each other, and the difference between the sales channels are blurring, an advanced warehouse system is essential. 

In fact, efficient warehouse management is the backbone of eCommerce and is necessary for fulfilling orders. 

A warehouse management system can help you in the following ways –

  • Order routing
  • Inventory management
  • Logistics integration
  • Reporting
  • Returns management
  • Order status sync

Further, implementation of a warehouse management system lets you improve your competitive advantage by minimizing labor expenses, increasing labor productivity, enhancing customer service, improving inventory accuracy, lowering shipment time, and increasing responsiveness.


Optimized Warehouse Operations Result in Faster Order Fulfillment

A warehouse management system allows a firm to manage inventory in real time, with data as existing as the latest order, shipment, or receipt and any movement in between. This warehouse optimization directly has a positive impact on order fulfillment.

The fastest and error-free order fulfillment is what wins the customers. Keeping customer expectations at the heart of the process, we have built a dynamic WMS for fulfilling orders and more.

Our warehouse management system offers the following- 

  • Inventory management
  • Order management
  • Warehouse inward
  • Warehouse outward
  • RFID Barcode Scanning
  • Returns management
  • Logistics management

Unicommece’s warehouse management system is a value-add to your retail operations structure. It can help you in enhancing and fine-tuning the every-day business operations. Request a demo with us today!

For more information, visit here.


  • sahana

    It’s really an informative post. Wow! In a simple and direct way, you’ve been able to explain a new (and complex) scenario really well. I couldn’t agree more. This is a reality all marketing professionals will have to deal with soon or later.

  • Harman

    It’s hard to find such a well-articulated piece of writing. Really made it easy for me to understand the concept and understand that the change over is quite an uphill task.

  • roshni

    Nice blog. The cost in the warehouse should be critically reduced. The fact that they hold inventory is already a loss, and the key is to minimize stock level but still maintain efficient supply.

  • tina

    Very informative blog. The benefits of choosing a WMS should be that tool which enables a warehouse manager to swiftly cater to multiple clients by efficiently recording the overall inventory & its movement. An effective WMS works in multi-customer, multi-location, multi-warehouse scenario to seamlessly manage multi-channel fulfilment for you.

  • Sukriti

    The blog is really very informative. Thanks for sharing the benefits of choosing the correct WMS for business.
    Please keep us informed like this.

  • suraj

    In reality, a great and useful piece of information. The Perks that should be considered while choosing a WMS should be that tool enables a warehouse manager to swiftly cater to multiple clients by efficiently recording the overall inventory & its movement. Thank you for sharing.

  • Ruchi

    This blog is really very informative and provides a good piece of information. Well, WMS is highly needed for running a successful e-commerce business. Thanks for sharing such a blog with us!

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